15 Brands Like Earthbound for Boho Clothing and Decor
You can walk into an Earthbound store, pick up a pair of $44.95 pants, a $14.95 stone necklace and a printed wall hanging for the bedroom, and be out in twenty minutes. That's the whole appeal. The trouble starts around the fourth visit, when the incense shelf and the dress rack look the same as they did in June.
Earthbound Trading Company sells bohemian clothing, jewelry, crystals, incense and home decor through mall stores across the US and through its own site, where Barcelona Pants run $44.95 and Barcelona Shorts $24.95 USD. Below are 15 brands that cover the same three aisles, each one better at something Earthbound only touches on.
One note on prices before the list. We checked these sites from the UK, and several of them repriced to match, so we've labelled the currency on every figure and converted nothing. Where a site loads its prices in the browser rather than the page source, we've said so instead of guessing.
Quick comparison:
- Closest single swap: Natural Life, which sells clothing, homeware and jewelry in Earthbound's price bracket.
- Same three aisles under one roof: Urban Outfitters, Anthropologie, World Market.
- Cheapest: Ten Thousand Villages from $24.99 USD, World Market, Lulus.
- Most premium: Johnny Was, Spell, Anthropologie.
- Specialists: Novica and Ten Thousand Villages for artisan jewelry and decor, Tiare Hawaii and Saltwater Luxe for resort dressing, ALDO for shoes and bags, Soft Surroundings for sizes XS to 3X.
| Brand | What it sells | Price we checked | Closest match for |
|---|---|---|---|
| Free People | Clothing, jewelry | Mid to premium | The boho silhouette, made better |
| Spell | Clothing | $140 to $295 USD, dresses | Print-led Australian boho |
| Urban Outfitters | Clothing, homeware, gifts | Mid | The same three aisles, younger |
| Novica | Jewelry, home decor | $27.95 to $99.95 USD, jewelry | Artisan-made, with the maker named |
| Anthropologie | Clothing, homeware | Premium | The grown-up version |
| Reformation | Clothing | £128 to £398 GBP, dresses | Cleaner cuts, natural fabrics |
| Lulus | Clothing | Budget to mid | Occasion dressing on a budget |
| Tiare Hawaii | Clothing | $68 to $188 USD, dresses | Island prints and gauze |
| ALDO | Shoes, bags, jewelry | $18 to $198 USD | Finishing the outfit |
| Saltwater Luxe | Clothing | $68 to $178 USD, dresses | Coastal boho with a cleaner line |
| Natural Life | Clothing, homeware, gifts | $45 to $89 USD, dresses | The closest single swap |
| Ten Thousand Villages | Jewelry, home decor | $24.99 to $30.99 USD, necklaces | Artisan-made under $50 |
| Johnny Was | Clothing | €260 to €555 EUR, dresses | Embroidery worth keeping |
| Soft Surroundings | Clothing, homeware | Mid, loads in browser | Sizes XS to 3X |
| World Market | Homeware, furniture, clothing, food | Budget to mid | The home aisle at scale |
Free People
Free People is the reference point most of this list gets measured against, selling tiered maxis, prairie sleeves, crochet knits, loose denim and its own jewelry line. It sits under URBN, the same parent company as Urban Outfitters and Anthropologie, which is why the three shops rhyme with each other.
The overlap with Earthbound is the silhouette. The gap is money and polish, because Free People designs to a seasonal calendar and prices well above a mall boho shop, so one dress here replaces three rather than joining them.
The site blocks automated price checks, so we haven't quoted a figure. Read the number on the product page before you commit.
Best for: the dress you'll wear to a wedding and then to a Saturday market.
Spell
Spell is the Byron Bay label that traded for years as Spell & The Gypsy Collective and now goes by Spell alone. Its US store prices dresses from $140 to $295 USD, with the Libre Hoodie at $140 and the Sunwashed Strappy Midi Dress at $295.
Spell makes the version of this aesthetic Earthbound gestures at from a distance. Hand-drawn prints, silk and lace, deep gathered tiers, and a warm color story that carries from one drop to the next. You're paying Australian design prices for it.
Worth knowing: Spell runs separate Australian and US storefronts. Order from usa.spell.co if you're in the States, or the site quotes you AUD.
Best for: one statement dress a year instead of four forgettable ones.
Urban Outfitters
Urban Outfitters runs the same three aisles Earthbound does, clothing, jewelry and homeware, aimed at a first-apartment shopper. Its home section carries wall hangings, rugs, string lights and shelving, which is the closest thing on this list to Earthbound's decor aisle.
The difference is tempo. Urban Outfitters turns stock over fast and leans indie and vintage-referencing rather than global-artisan, so the crystals and incense give way to record players and graphic tees. Its site blocks price scraping, so check figures on the page itself.
We look at how the clothing side is made in our piece on whether Urban Outfitters is fast fashion.
Best for: kitting out a room and a wardrobe in one order.
Novica
Novica is an online marketplace for handmade jewelry, home decor and gifts, and its listings name the artisan behind each piece. Jewelry on its landing page runs $27.95 to $99.95 USD, and home decor spans $12.99 to $220 USD, so a single order can cover a birthday present and a console table styling job.
If what you like about Earthbound is the global, hand-finished feel, Novica goes further down that road than any mall chain can. Pieces come from named workshops rather than an anonymous supply chain, and the listings carry the maker's story alongside the specs.
The trade-off is lead time. These ship from workshops around the world, so plan around the delivery window rather than a two-day habit.
Best for: gifts with a name attached.
Anthropologie
Anthropologie covers clothing, homeware, furniture and jewelry under one roof, which makes it the structural twin of Earthbound at roughly triple the price. Dresses, ceramics, quilts, mirrors and rugs all sit in the same catalogue.
The aesthetic reads older and quieter. Where Earthbound goes festival, Anthropologie goes dinner party, with painterly prints, heavier fabrics and a home range built to last past one lease. Its site blocks automated checks, so prices come from the product page.
Our article on how Anthropologie makes its clothes covers what the brand publishes about its supply chain.
Best for: the pieces you'd keep through a house move.
Reformation
Reformation is the Los Angeles label built on slip dresses, linen sets and vintage-cut florals, and it runs its own Los Angeles factory. Loading the site from the UK, dresses ran £128 to £398 GBP, from the Marceline Knit Dress at £128 to the Anaiis Silk Dress at £398. The US site prices in dollars, so check your own storefront.
The shared ground with Earthbound is the flowing shape and the natural fiber. The difference is cut. Reformation trims the volume out of a boho dress and leaves the drape, so the result reads Californian rather than folk-embroidered.
Sizing runs small through the bias-cut styles, and the silk pieces carry dry-clean care.
Best for: boho lines without the embroidery and fringe.
Lulus
Lulus sells occasion dressing at accessible prices, with a deep bench of florals, tiered midis and wedding-guest styles that borrow the boho outline without the artisan detail. It sits at the accessible end of this list alongside World Market.
Volume is the point. The catalogue is large enough that you can filter to one neckline and still have forty options, which suits a shopper who needs a dress for a specific date rather than a wardrobe direction.
Lulus blocks automated price reads, so we haven't quoted figures. Expect trend-led pricing, and read the figure on the product page.
Best for: a bridesmaid brunch, a bachelorette, a rehearsal dinner.
Tiare Hawaii
Tiare Hawaii makes gauzy, island-print resort clothing from Kamuela, Hawaii, and its dresses run $68 to $188 USD, with maxis specifically at $108 to $188. The Micah Maxi Dress is $130 and the Gracie Maxi Dress $115.
The fabric is the draw. Cotton gauze and rayon in double layers, cut long and loose, in prints that stay in the tropical family rather than the folk one. It's the beach-holiday corner of Earthbound's rack, done by a brand that only does that.
Note the domain. The shop lives at tiarehawaii.com without a hyphen, and older listings pointing at a hyphenated address no longer resolve.
Best for: a week somewhere hot, packed in a carry-on.
ALDO
ALDO is where you finish the outfit rather than start it. Its US site prices footwear at $78 to $198 USD, handbags at $30 to $128, and jewelry at $18 to $45, with pieces like the Knottlove at $18.
Earthbound's accessory wall is stone pendants and layered chains. ALDO's is polished metal, woven raffia and strappy leather, so the two work together rather than compete. A raffia tote and a stack of thin gold bangles carry a $45 gauze dress a long way.
Sale stock dominates the shoe pages, so the full price we quote above covers the styles selling at RRP.
Best for: sandals, bags and hardware to go over the boho base.
Saltwater Luxe
Saltwater Luxe is a Gardena, California label selling coastal dresses and separates, priced $68 to $178 USD across its dress catalogue. The Jessi Mini Dress is $68 and the Tish Midi Dress $168.
Saltwater Luxe is the tidy end of boho. Embroidery and tiering appear, but the palette stays soft and the cuts stay simple, which makes the pieces easier to repeat through a work week than a printed maxi is.
Stock moves in small drops and sells through, so a style you bookmark in March may be gone by May.
Best for: boho you can wear to an office with a cardigan over it.
Natural Life
Natural Life is the closest single swap for Earthbound on this list. The Jacksonville Beach brand sells embroidered cotton dresses at $45 to $89 USD, alongside mugs at $22 to $28, bedding, towels, bags and jewelry, which is the same aisle mix in the same price bracket.
The Rebecca Embroidered Cotton Midi Dress at $89 and the Patricia Maxi Dress at $69 show the house style: cotton, gingham or floral, hand-embroidery at the yoke, nothing that needs dry cleaning. The homeware leans bright and printed rather than earthy and carved.
If you're replacing one shop with one shop, start here and go elsewhere for the crystals.
Best for: the whole basket, clothes and home, at Earthbound money.
Ten Thousand Villages
Ten Thousand Villages sells the artisan-made homeware and jewelry that Earthbound's global aisle borrows its look from, and its site describes the business as "Ethical. Artisan Made. Since 1946." with a stated commitment that artisans earn fair wages. Necklaces run $24.99 to $30.99 USD, baskets $25.99 to $79.99, and the Amani Tree of Life Pendant Necklace sits at $29.99.
The catalogue is jewelry, baskets, candle holders, carved stone and textiles, sourced through long-running maker partnerships rather than seasonal buys. Prices land below Novica because the pieces are smaller and simpler, which makes it the better stocking-filler source of the two.
Clothing is thin here. Come for the shelf and the jewelry box, not the wardrobe.
Best for: artisan homeware and jewelry under $50.
Shop Ten Thousand Villages Now
Johnny Was
Johnny Was builds its whole identity on embroidery, layering silk and rayon dresses, kimonos and tunics with dense floral needlework. Loaded from Europe, its dress pages priced €260 to €555 EUR, and the US storefront quotes dollars.
Johnny Was sits well outside mall-boho pricing. The embroidery is the product, and the fabrics are silk and rayon rather than cotton poplin. That price gap against Earthbound is the point of the comparison.
If it appeals, our roundup of brands like Johnny Was covers cheaper routes to the same look.
Best for: one embroidered piece instead of a rack of printed ones.
Soft Surroundings
Soft Surroundings sells relaxed women's clothing in sizes XS to 3X alongside bedding, bath and home goods, which is a wider size run than most brands here offer. Coldwater Creek bought the business out of Chapter 11 in December 2023 and closed all 44 stores, so it now trades online and by catalog only.
The clothing is soft-draping knits, printed tunics and wide-leg pants, aimed at a shopper who wants the boho ease without the festival styling. Home goods run to quilts, throws and sleepwear.
Prices load in the browser rather than the page source, so we haven't quoted a figure here.
Best for: extended sizing and a comfortable cut.
World Market
World Market covers the home half of the Earthbound basket at a scale no mall boutique matches, selling furniture, rugs, decor, pillows, baskets, candles and imported food, plus a clothing and jewelry section running to dresses, jumpsuits, earrings, necklaces and bags. If you liked the wall-hanging aisle, this is where it goes next.
The buying is globally sourced and heavy on texture: jute, rattan, carved wood, block-printed cotton. The apparel side is a side aisle rather than the main event, so pair it with a clothing brand from higher up this list.
Prices render in the browser, so we've left the figures off. Expect budget to mid, with a well-known clearance section.
Best for: furnishing the room the wall hanging goes in.
How to Choose the Right Boho Brand for You
Pick by the aisle you empty fastest. If it's the dress rack, Natural Life matches Earthbound on price at $45 to $89 USD, Tiare Hawaii covers the gauzy end at $68 to $188, and Spell and Johnny Was are the two worth saving for. If it's the jewelry counter, Ten Thousand Villages starts at $24.99 and Novica at $27.95, both with the maker named.
If it's the home wall, World Market carries the widest selection and Anthropologie the pieces you'd move house with. And if you're replacing Earthbound with one bookmark rather than five, Natural Life is the answer, because it's the only brand here selling clothing, homeware and jewelry in the same price bracket.
For more in this territory, our guide to brands like Free People covers the apparel side in depth, and jewelry brands like Pura Vida goes deeper on boho accessories.
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Written by
Spencer Lanoue
