It's official: taking care of your skin should be fun, and no one understands that better than Bubble. With its bright, cheerful packaging and gentle, effective formulas, the brand has made daily routines feel less like a chore and more like a treat. Their approach is simple - great skincare that's affordable, accessible, and seriously cute.
If you're a fan of Bubble's playful spirit and are looking to expand your skincare shelf, you've come to the right place. We've rounded up 18 other brands that deliver fresh, fun essentials to make your self-care moments even better.
Think of The Ordinary as Bubble’s super-smart, science-loving cousin. It ditches playful packaging for a minimalist, clinical aesthetic, focusing instead on powerful, single-ingredient formulas at incredibly affordable prices. While Bubble adds a splash of color to your routine, The Ordinary brings no-fuss effectiveness. If you're looking to target specific concerns like blemishes, dullness, or fine lines without the fluff, you'll love their straightforward serums and treatments.
Shop now at theordinary.com
Glow Recipe is what happens when you combine fruit-powered ingredients with dreamy, Instagram-worthy packaging. Known for its viral Watermelon Dew Drops and yummy textures, this brand makes achieving a dewy, glowing complexion an absolute joy. It shares Bubble’s commitment to making skincare fun, but with a slightly more polished, K-beauty-inspired twist that feels both playful and luxurious. Get ready for bouncy, hydrated skin that smells amazing.
Shop now at glowrecipe.com
If Bubble is the fun best friend, Youth to the People is the cool, eco-conscious older sibling who loves green juice and sustainable practices. This brand packs its formulas with superfoods like kale, spinach, and green tea to create high-performance, vegan skincare. While its vibe is more "modern wellness," the bright, energetic packaging and fresh formulas deliver that same feeling of pure, good-for-you joy. It’s perfect for those who want serious results with a clean conscience.
Shop now at youthtothepeople.com
Famous for its iconic Glow Tonic, Pixi has built a loyal following for its skin-loving products that deliver a luminous, healthy-looking finish. Their signature mint-green packaging and whimsical branding make skincare feel fresh and approachable. Like Bubble, Pixi makes effective care accessible, but with a special focus on creating that "lit-from-within" radiance. It’s a must-try for anyone who wants their routine to be quick, effective, and glow-boosting.
Shop now at pixibeauty.com
Herbivore captures a more minimalist, spa-like version of fun self-care. With stunning, pastel-toned packaging and clean, plant-based formulas, this brand makes your daily routine feel like a calming ritual. While Bubble is all about bright, bubbly energy, Herbivore is more serene and sensorial - think luxe face oils and beautiful crystal-infused products. It proves that fun skincare can also be chic and sophisticated.
Shop now at herbivorebotanicals.com
Glow Up leans directly into the Gen Z demographic with bold, vibrant packaging and formulations aimed at teen and young adult skin. Sound familiar? It shares Bubble’s youthful and energetic spirit, making skincare feel exciting and entirely unintimidating. It’s particularly great if you're dealing with breakouts or oily skin, offering straightforward solutions that don’t take the fun out of taking care of yourself.
Shop now at glowup.com
Driven by community requests, Versed creates clean, affordable skincare that just makes sense. Their modern, minimalist packaging is chic yet straightforward, designed to cut through the confusion of the skincare aisle. Compared to Bubble’s colorful personality, Versed has a slightly more grown-up, clean aesthetic, but both brands share a core mission: making high-quality, cruelty-free skincare accessible and enjoyable for everyone.
Shop now at versedskin.com
As the name suggests, this line from Dr. Brandt Skincare is all about getting that glow. It combines dermatologist-backed formulations with lively, bright packaging for a fun-meets-science approach. It offers the playful energy and focus on radiance that Bubble fans love, but with a slightly more premium price point backed by clinical expertise. If you want a fun routine that also delivers serious brightening power, this is your brand.
Shop now at drbrandtskincare.com
What if applying SPF was the most exciting part of your day? That's the feeling Supergoop! has bottled up. With its cheerful, bright-yellow branding and innovative formulas (think invisible sunscreens and shimmery glows), it makes sun protection feel like anything but a chore. While Bubble tackles your whole routine, Supergoop! shares that same mission of transforming a daily essential into a moment of pure fun.
Shop now at supergoop.com
Milk Makeup brings an effortlessly cool, streetwear-inspired energy to both makeup and skincare. Known for multi-use sticks and innovative, clean formulas, this brand is all about easy, on-the-go essentials. It pairs Bubble’s sense of fun with a dose of downtown edge, offering products that are as practical as they are trendy. If you want skincare that feels modern, unisex, and refreshingly uncomplicated, Milk is it.
Shop now at milkmakeup.com
Similar to The Ordinary, The Inkey List is here to demystify skincare with ingredient-focused formulas at budget-friendly prices. Its black-and-white packaging is clear, concise, and tells you exactly what you’re getting. While it trades Bubble’s pastel hues for a monochrome look, it delivers that same feeling of accessible empowerment by making it easy and fun to build a customized routine that actually works for your skin and your wallet.
Shop now at theinkeylist.com
While Tatcha operates in the luxury space, its core philosophy is about transforming daily skincare into a beautiful, calming ritual - a principle that Bubble fans will appreciate. Inspired by Japanese beauty secrets, Tatcha’s exquisite packaging and sensorial textures turn every cleanse and application into a moment of mindful self-care. It replaces Bubble’s playful bursts of color with serene elegance, proving fun can also feel incredibly luxe.
Shop now at tatcha.com
Farmacy brings a farm-to-face approach that feels both fun and wholesome. With bright, cheery packaging and natural, science-backed ingredients, the brand makes clean beauty feel exciting. Fan favorites like Green Clean cleansing balm showcase their knack for creating effective formulas that are a delight to use. It shares Bubble’s playful approach but with an earthy, ingredient-focused story that highlights the power of nature.
Shop now at farmacybeauty.com
A beloved K-beauty staple, Innisfree harnesses natural ingredients like green tea from Korea’s Jeju Island to create affordable and effective skincare. Their packaging often features bright pops of color and lively designs that have a fresh, youthful appeal similar to Bubble. Innisfree is perfect for those who want to explore gentle, nature-inspired formulas without giving up a joyful bathroom shelf aesthetic.
Shop now at innisfree.com
Born from a New York City spa, Bliss brings a dose of cheerful, feel-good energy to skincare and body care. The brand is known for its iconic blue packaging, fun product names, and spa-inspired formulas that don’t take themselves too seriously. Like Bubble, Bliss proves that effective products can be colorful, affordable, and bring a smile to your face. It's sunshine in a bottle.
Shop now at blissworld.com
With its apothecary heritage and dermatologist-recommended formulas, Kiehl's may seem more understated than Bubble. But what they share is a core focus on skin health and trusted, no-nonsense staples. For every playful Bubble moment, Kiehl's offers a reliable, time-tested solution that has been loved for generations. It’s for the person who loves Bubble’s fresh vibe but wants to add some iconic, cult-classic products to their lineup.
Shop now at kiehls.com
If there's any brand that matches Bubble's Gen Z energy, it's Youthforia. Famous for its makeup-you-can-sleep-in philosophy, Youthforia injects fun and vibrant color into everything it does. Their playful, innovative spirit extends from BYO Blush to thoughtfully created skincare primers. The branding is bold, expressive, and unapologetically joyful, making it a perfect match for anyone who believes beauty should be about play.
Shop now at youthforia.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
