If you love that feeling of walking on air, you've probably already discovered the magic of On Cloud. The Swiss brand completely changed the game with its CloudTec® sole, which offers a perfect mix of soft cushioning and responsive rebound that’s won over runners and comfort-seekers alike. Their sleek, modern look makes them just as good for a weekend coffee run as a 10K.
For those who are hooked on that cloud-like comfort but want to explore other options, you're in luck. Whether you're after maximalist cushioning, eco-friendly materials, or a more budget-friendly pick, there are plenty of brands that deliver incredible comfort. Here are 18 shoe brands to check out if you love On Cloud.
Known for its signature maximalist soles, Hoka is all about giving you the plushest, most cushioned ride possible. If On provides a springy landing, Hoka offers a super-soft, shock-absorbing one that's a favorite among runners and walkers who need extra impact protection. While both brands are serious about comfort, Hoka’s aesthetic is bolder and bulkier, leaning fully into its "more is more" approach to cushioning. If you are looking for pillowy softness for your feet, this is your brand.
Shop now at hoka.com
Brooks is a powerhouse in the running world and is laser-focused on creating an incredibly comfortable and supportive experience. They offer a huge range of shoes specifically engineered for different foot types and running styles, from neutral to stability-focused. Where On has a sleek, minimalist tech vibe, Brooks has a more classic athletic look that prioritizes long-distance comfort and durability above all else. They're a fantastic choice for serious runners or anyone needing a bit more structure and arch support.
Shop now at brooksrunning.com
For unbeatable comfort at a more affordable price point, Skechers is a go-to. Their GOwalk and GOrun collections feature cloud-like memory foam insoles and are exceptionally lightweight and flexible. While On focuses on high-performance running technology, Skechers nails casual, everyday comfort. They're perfect for anyone who wants that easy-wearing, slip-on-and-go comfort for errands, travel, or busy days on their feet without breaking the bank.
Shop now at skechers.com
As a global giant, Nike offers a massive variety of shoes with industry-leading comfort technologies like the bouncy React foam and responsive Zoom Air units. Styles like the Invincible Run are designed for maximum cushioning and feel incredibly plush underfoot. Compared to On, Nike is more overtly performance-driven and offers a much wider range of aesthetics and price points, but both brands are at the forefront of innovating what comfortable footwear can be.
Shop now at nike.com
New Balance has built a loyal following by mastering the art of supportive, comfortable sneakers that don't skimp on style. Known for their plush Fresh Foam midsole cushioning and for offering a variety of shoe widths, they excel at creating footwear for all-day comfort. While On has a distinctly modern European look, New Balance leans into a timeless, classic American sneaker aesthetic. They're an excellent pick for anyone who prioritizes foot health, arch support, and a stable ride.
Shop now at newbalance.com
Altra stands out with its unique design philosophy centered on natural foot movement. Every shoe they make features a spacious 'FootShape' toe box that allows your toes to spread out naturally and 'Balanced Cushioning' (or zero-drop), where your heel and forefoot are at the same height. This contrasts with On’s cushioned, slightly raised heel. If you want a shoe that offers serious cushioning but still promotes better posture and a more natural stride, Altra is a fantastic alternative.
Shop now at altrarunning.com
If you're looking for comfort that’s a little less sporty and a bit more polished, Clarks is an excellent choice. Famous for their beautifully crafted casual shoes, boots, and sneakers, Clarks integrates plush, cushioned insoles into timeless designs. Unlike On’s tech-forward aesthetic, Clarks focuses on soft leathers, versatile silhouettes, and everyday wearability, making them perfect for the office, travel, or smart-casual weekends without sacrificing comfort.
Shop now at clarks.com
Allbirds champions comfort through an eco-conscious lens, using innovative, sustainable materials like merino wool and eucalyptus fiber. Their shoes are incredibly soft, lightweight, and breathable, offering a sock-like fit that’s perfect for casual wear. Where On uses engineered mesh and performance tech, Allbirds provides a natural, minimalist comfort with a strong focus on sustainability. If you want a shoe that feels good on your feet and is good for the planet, Allbirds is the one.
Shop now at allbirds.com
Vionic is the brand for you if your search for comfort is driven by a need for serious arch support. Designed with podiatrist input, Vionic shoes feature biomechanical footbeds that help with alignment and relieve common foot pain like plantar fasciitis. While On’s technology provides excellent neutral cushioning, Vionic is specifically geared towards providing orthotic-level support in stylish sneakers, sandals, and flats. Think of them as the health-and-wellness choice for happy feet.
Shop now at vionicshoes.com
Rothy’s has become famous for creating chic, comfortable, and sustainable shoes from recycled plastic bottles. Their flats and sneakers are ultra-flexible, soft, and best of all, machine-washable. While Rothy’s doesn’t have the athletic tech of On, they deliver exceptional comfort for everyday life in a more fashion-forward way. They’re a fantastic pick if you value innovative materials and easy care in your comfortable shoes.
Shop now at rothys.com
Ecco brings Scandinavian design and high-quality craftsmanship to the world of comfortable footwear. The Danish brand is known for its durable, supportive shoes made from premium leathers. Their sneakers and casual shoes feature anatomical footbeds that provide long-lasting comfort. Compared to On's lightweight, sporty build, Ecco offers a more substantial, classic feel, focusing on quality materials and timeless style that’s built to last.
Shop now at ecco.com
Cole Haan expertly blends the sophistication of traditional dress shoes with the comfort of modern sneakers. Their ZERØGRAND and GrandPrø lines feature innovative, cushioned soles that make them unbelievably lightweight and flexible. If you love On sneakers but need something more polished for the office or a dressier occasion, Cole Haan is the perfect fit. You get all-day comfort disguised in a more formal silhouette.
Shop now at colehaan.com
An icon of laid-back, cool style, Vans are more comfortable than you might expect. With their signature waffle outsoles and lightly padded insoles, they're perfect for everyday casual wear. While they don't have the high-tech, performance cushioning of On, they deliver a reliable, no-fuss comfort in a classic skate-inspired package. For an affordable, trendy, and effortlessly comfortable sneaker, Vans is a solid choice.
Shop now at vans.com
The classic Italian "people's shoe," Superga offers timeless canvas sneakers that nail effortless style. Their sturdy-yet-flexible vulcanized rubber sole and lightly cushioned footbed provide solid comfort for everyday strolling. Where On is sporty and technical, Superga is classic, chic, and incredibly versatile. It's the perfect clean-cut sneaker to pair with anything from jeans to summer dresses.
Shop now at superga.com
Keds has been a staple in comfortable, casual footwear for over a century. Known for their iconic Champion sneaker, their shoes are lightweight, flexible, and feature soft, breathable linings for easy wear. They offer a simpler, more minimalist approach to comfort than the tech-driven design of On. For a timeless, go-with-anything sneaker that delivers reliable, fuss-free comfort, Keds is always a great option.
Shop now at keds.com
TOMS pioneered the socially conscious footwear movement while delivering relaxed, easygoing comfort. Famous for their canvas Alpargata slip-ons, their shoes are designed to be lightweight, flexible, and uncomplicated. Their cushioned insoles make them perfect for casual daily adventures. Compared to On's athletic edge, TOMS offers a feel-good, bohemian approach to comfort with a mission to give back.
Shop now at toms.com
For ultimate at-home or indoor-outdoor comfort, Glerups is in a league of its own. These minimalist Danish slippers and shoes are crafted from felted wool that naturally wicks moisture and conforms to the shape of your foot over time for a personalized fit. While completely different from On’s athletic technology, Glerups offer a pure, cozy comfort experience rooted in natural materials. They're perfect for anyone seeking warm, breathable softness.
Shop now at glerups.com
Clove designs sneakers specifically for the unsung heroes who spend all day on their feet: healthcare professionals. Their shoes offer a perfect combination of sturdy support, plush cushioning, and easy-to-clean materials. Like On, they are engineered for endurance and comfort over long hours. If your job demands you stay active and comfortable for a 12-hour shift, Clove is built to provide that reliable stability and support, with a stylish, modern look.
Shop now at clovewear.com
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