19 Jewelry Brands Like APM Monaco for Luxe Styles
You bought one pair of APM Monaco earrings and now the rest of your jewelry box looks flat beside them. Sparkle that reads expensive without costing four figures is harder to find than it sounds.
APM Monaco is a Monaco jewelry house selling rings, earrings, bracelets and necklaces in crystal-set silver and plated metal, mostly between €75 and €290. That puts it in a narrow gap between costume jewelry and fine jewelry, and most brands commit to one side or the other. These 19 jewelry brands work the same gap. Some match APM Monaco's shine for less. Others swap the sparkle for solid gold you can wear in the shower and keep for twenty years.
Quick comparison:
- Closest on price and finish: Astrid & Miyu, Thomas Sabo, TOUS, Swarovski
- Cheapest way in: Windsor, Lily and Rose, Gorjana, Missoma
- Solid gold instead of plating: Mejuri, AUrate, Loren Stewart, Ariel Gordon
- Bigger and more statement-led: Luv AJ, Kendra Scott, Kate Spade
- Specialists and investment pieces: Maria Tash (piercing), By Charlotte (occasion), Mizuki (pearls), Sophie Bille Brahe (fine jewelry)
Here is the whole list at a glance, with the price bracket each brand charges on its own site.
| Brand | Price | Best for |
|---|---|---|
| Mejuri | £20–£628 | Everyday gold you re-wear |
| Missoma | £19–£98 | Chunky, layer-friendly chains |
| Maria Tash | Luxury | Building a multi-piercing ear |
| Gorjana | $38–$145 | Fast, cheap layering |
| AUrate | Premium | Solid 14K and 18K gold from New York |
| Luv AJ | $45–$150 | Pavé hoops with attitude |
| By Charlotte | AUD $169–$1,299 | Pieces that mark an occasion |
| Astrid & Miyu | £30–£95 | Piercings and crystal huggies |
| Kate Spade | Premium | Color and enamel |
| Swarovski | Premium | Maximum crystal shine |
| Loren Stewart | $385–$2,230 | Solid gold you keep |
| Kendra Scott | Mid-range | Colored stones, customizable |
| Thomas Sabo | £33–£215 | Charm collecting in silver |
| Windsor | Budget | One-night occasion sparkle |
| TOUS | £59–£305 | A boutique house like APM Monaco |
| Mizuki | $295–$5,500 | Pearls done modern |
| Lily and Rose | €22–€160 | Crystal earrings under €60 |
| Ariel Gordon | $245–$3,785 | Sculptural 14k signets |
| Sophie Bille Brahe | Luxury | Investment pearls and diamonds |
Mejuri
Mejuri makes fine jewelry priced for daily wear, spanning £20 to £628 across sterling silver, gold vermeil and 10k and 14k solid gold. The full range includes the Spheres Chain Bracelet (£48), the Tube Huggie Hoops (£78) and the Vermeil Linked Necklace (£188).
The overlap with APM Monaco is the everyday-luxe positioning, and the difference is where the money goes. APM Monaco spends it on crystal and finish. Mejuri spends it on metal, so a £258 pair of Bold Huggie Hoops is 10k gold rather than plated brass. If you want pieces that survive a decade of showering and sweating, start here. Our Aurate vs. Mejuri comparison goes deeper on how the two stack up.
Best for: Solid gold basics you put on once and stop thinking about.
Missoma
Missoma is built on chunky chains and stacking, with most pieces landing between £19 and £98. The necklace range includes the Mini Paperclip Chain Necklace in 18ct gold plate (£85) and the Friendship Talisman Pendant (£75).
Where APM Monaco keeps its silhouettes small and set with crystal, Missoma goes bigger and plainer. Chains carry the look instead of stones. The materials run from 18ct gold plating and gold vermeil up to 14ct solid gold, and the brand backs pieces with a two-year warranty and 60-day returns, which takes some of the risk out of buying a £98 necklace you have only seen on a screen. Prices are in pounds, with free UK delivery over £100.
Best for: T-bar chains and hoops with visible weight to them.
Maria Tash
Maria Tash sells luxury piercing jewelry and fine earrings, and it is the specialist on this list rather than a like-for-like swap. The hoop range sits alongside studs, charms and ear cuffs designed around placement, so pieces are chosen for a specific hole in a specific spot.
Stones include invisible-set diamonds, black and colored diamonds, opals, sapphires, turquoise and pearls. Prices sit at the luxury end, well above APM Monaco. What you get for it is a piercing studio that will place the hole and fit the jewelry in the same visit, which matters more than the aesthetic overlap. Treat this as the upgrade path once you know which piercings you want.
Best for: Planning a full ear rather than buying one pair of earrings.
Gorjana
Gorjana is the Laguna Beach label founded by Jason and Gorjana Reidel, making delicate layering jewelry with best sellers running from $38 to $145. The Brooks Rope Necklace ($55), the Reese Pearl Necklace ($75) and the Ocean Cluster Charm Necklace ($145) show the range.
This is the cheapest way to get close to APM Monaco's layered look. Most of the range is 18K gold plating or silver plating, with a smaller fine collection in 14K solid gold, pearls and lab-grown diamonds. Plating wears through eventually, so buy the pieces you will layer under others and spend elsewhere on the ones that sit against skin all day.
Best for: Building a three-necklace stack without spending £300.
AUrate
AUrate New York is a fine jewelry brand working in 14K and 18K gold, gold vermeil, sterling silver and platinum. Pricing sits in the premium bracket, above Gorjana and below Loren Stewart.
The look is close to APM Monaco's, clean and geometric, but AUrate skips crystal almost entirely and puts the money into the metal itself. Ethical sourcing is the other selling point, and the brand keeps a quality page setting out what goes into each piece. If the APM Monaco items you reach for are the plainer rings and chains rather than the pavé ones, this is the natural step up. Browse its earrings first, since that is where the range is deepest.
Best for: Trading plated sparkle for real gold at a fair price.
Luv AJ
Luv AJ, founded and designed by Amanda Thomas, makes bold plated jewelry with a streetwear tilt. The Amalfi hoops run from $45 for the Baby Amalfi Tube Hoops to $150 for the Pave Amalfi Hoops, with the Pave Amalfi Huggies at $75 in between.
APM Monaco is polished and Luv AJ is louder, with thicker tubes and more stones per centimeter. The main line is gold-plated and silver, and a separate fine collection uses lab-grown diamonds in solid metal. Sizes skew large, so these read as statement pieces rather than something you layer three deep. Stock moves fast and several styles sit on pre-order, which is worth checking before you plan an outfit around a pair.
Best for: Chunky pavé hoops that carry a whole look on their own.
By Charlotte
By Charlotte is an Australian jewelry brand built around meaning, with a lotus motif running through the collections and prices from AUD $169 for the Chasing Tides Ring to AUD $1,299 for the Echoes of Her Diamond Ring.
Materials climb from 18k gold vermeil and sterling silver to 9k and 14k solid gold, with lab-grown diamonds, pearls and birthstones. The aesthetic is softer and more romantic than APM Monaco's crisp geometry, and pieces are pitched at marking something rather than finishing an outfit. There are boutiques in Paddington, Emporium and Robina if you are in Australia, plus piercing studios. Start with the best sellers, which is where the vermeil pieces cluster.
Best for: Birthstones and pearls for a birthday or anniversary.
Astrid & Miyu
Astrid & Miyu is a London brand specializing in ear stacking, with huggies from £30 to £95. The Cosmic Star Huggies (£70), the Cosmic Illusion Crystal Hoops (£85) and the Molten Hoops (£90) sit at the center of the range.
Of everything here, this comes closest to APM Monaco on both price and finish. Crystals feature heavily, the shapes are small and stackable, and 18k gold plating over the main line matches APM Monaco's approach. The stores add piercing, permanent bracelet welding and engraving, so you book an appointment rather than just placing an order. Solid gold pieces in 14k recycled metal run higher, up towards £400.
Best for: Crystal huggies and a piercing appointment in one trip.
Kate Spade
Kate Spade brings color where the rest of this list stays neutral. The jewelry sits in the premium bracket and carries the same playful, polished register as the bags the brand is better known for.
APM Monaco keeps a tight palette of gold, silver and clear stones. Kate Spade does the opposite, treating jewelry as the bright thing in an otherwise plain outfit. That makes it the odd one out here and also the useful one, because a colored pair of studs solves a problem that another gold hoop does not. Expect fashion jewelry construction rather than solid metal, and price it accordingly.
Best for: A shot of color when everything else you own is gold.
Swarovski
Swarovski is the Austrian house that made precision-cut crystal its whole business, and it sits in the premium bracket alongside Kate Spade. If crystal is what drew you to APM Monaco, this is the brand that does the most of it.
The difference is restraint. APM Monaco uses stones as detail on a metal shape, while Swarovski usually makes the stone the entire piece. That reads as glamorous in the evening and heavy at a desk, so it works better as occasion jewelry than as a daily default. Precision cutting is what the brand sells and what you pay the premium for.
Best for: Evening pieces where you want the stones to be the point.
Loren Stewart
Loren Stewart makes minimalist fine jewelry in 14k and 10k yellow gold, gold vermeil and sterling silver, priced from $385 to $2,230 and up. The Smith Chain Bracelet ($385), the Bronte Huggies ($520) and the Sol Valentino Necklace ($835) are representative, with the Serpentine Chain Necklace at $2,230 near the top.
This is a real step up in cost from APM Monaco, and the shapes are quieter for it. Sculptural silhouettes and lightweight chains carry the necklace range, with pearls, diamonds and gemstones used sparingly. Shipping is free over $250. Buy here when you have worked out which shapes you reach for and want one of them in metal that lasts.
Best for: One good chain instead of five plated ones.
Kendra Scott
Kendra Scott is the mid-range option built on colored stones and customization, with a Color Bar that lets you pick the stone and setting yourself. The signature Elisa Pendant anchors the range, and the brand runs a whole necklace category under $100.
APM Monaco's palette is cool and metallic. Kendra Scott's is warm and stone-led, closer to turquoise and rose quartz than to pavé crystal. A separate Demi and Fine line moves into 18k for anyone who wants the same shapes in better metal. The brand has given away over $70 million through its philanthropy program, which is a fair reason to pick it over a lookalike at the same price.
Best for: Picking your own stone rather than taking what is in stock.
Thomas Sabo
Thomas Sabo is a German brand working in recycled sterling silver and 18-carat gold plating, with the Charm Club range running from £33 to £215. A classic charm bracelet starts at £33, a silver textile bracelet at £35 and a charm pendant at £55.
The pricing sits almost exactly where APM Monaco sits and the finish is comparable, so switching between the two costs you nothing in either direction. The difference is the collecting model. Thomas Sabo expects you to buy a bracelet and add to it over years, which spreads the cost and makes the pieces easier to gift. Watches and sunglasses round out the range if you want the aesthetic beyond jewelry.
Best for: A silver bracelet you keep adding charms to.
Windsor
Windsor is the budget pick, an occasion-wear retailer whose jewelry section exists to finish a party outfit rather than to last. Sparkle-heavy chains and statement hoops make up most of it.
Nothing here pretends to compete with APM Monaco on materials. What it does is solve the problem of a wedding in three weeks and a dress that needs earrings you will wear once. The prices sit at the bottom of this list by a wide margin, which is the entire argument for it. Buy the pieces that photograph well, and treat them as outfit-specific rather than as anything you are adding to a collection.
Best for: One-night sparkle for an event with a fixed date.
TOUS
TOUS is a Spanish house that has been making jewelry since 1920, with a jewelry range from £59 to £305. The Galaxy heart pendant in steel and resin (£63), the Galaxy bear ring (£90) and the TOUS 1950 two-tone heart necklace (£130) sit in the middle of it.
No brand here mirrors APM Monaco's setup so exactly. Both are European boutique houses with a signature motif, a fixed price band and stores you can walk into. TOUS uses a bear where APM Monaco uses crystal-set geometry, and works across sterling silver, gold, vermeil, pearls and lab-grown diamonds. A 14K solid gold bear ring at £210 shows how far up the range goes.
Best for: A recognizable motif from a house with a century behind it.
Mizuki
Mizuki builds fine jewelry around Akoya and freshwater pearls set in 14kt and 18kt gold, priced from $295 for pearl studs to $5,500 at the top of the range. The Sea of Beauty collection includes the Floating Pearl Chain Necklace ($825) and the Cascading Pearl Earrings ($1,380).
Pearls here look nothing like a strand your grandmother owned. They float on fine chain or sit off-center on a gold curve, which is why the brand reads modern despite the material. This costs several times what APM Monaco does, so it belongs on the aspirational end of your list. If you want one piece of real fine jewelry that still looks contemporary, the pearl safety pin earrings ($605) are the accessible entry point.
Best for: Pearls that look current rather than inherited.
Lily and Rose
Lily and Rose makes crystal-set jewelry priced from €22 to €160, which undercuts almost everything else here. The earring range covers the Laurel cuff earrings (€22), the Eponine earrings (€40), the Anastasia earrings (€55) and the Hilma earrings (€160).
Swarovski crystals do the work, in color names like champagne, garnet, rosaline and celestial blue. The brand describes its own look as Swedish Grace, and that palette is warmer and more romantic than APM Monaco's, with shapes leaning floral rather than geometric. Shipping is free over €80 and pieces carry a one-year warranty. For anyone who liked the sparkle of APM Monaco but found the geometry cold, this is the softer version at a third of the price.
Best for: Colored crystal earrings for under €60.
Ariel Gordon
Ariel Gordon launched the label in 2009 from a Santa Monica apartment and now makes sculptural 14k gold jewelry, with necklaces from $245 to $3,785. The Petite Pearl Beaded Necklace ($245) is the way in, the ID Arc Necklace ($2,595) the statement.
Signets, medallions and beaded chains give this a heavier, more personal feel than APM Monaco's lighter pieces. Engraving and birthstones run through most of the range, so pieces get customized rather than bought off the shelf. Pricing is fine jewelry pricing, though the beaded pieces start low enough to test the brand without committing. The Lapis and Gold Dot Rondelle Bead starts at $345 if you want to build a bracelet slowly.
Best for: An engraved signet or medallion you wear for years.
Sophie Bille Brahe
Sophie Bille Brahe is the Copenhagen designer who reworked pearls and diamonds into looping, off-kilter shapes, and it is the most expensive brand on this list by a wide margin. Necklaces start at 46,000 DKK for La Belle Moon and climb past 2,000,000 DKK for the Collier de Madison.
The Ocean, Fleur and Escargot collections all share the same idea, which is a single line of pearls or diamonds curving where a conventional piece would sit straight. There are boutiques in Copenhagen and on Madison Avenue in New York. Nothing about this is an APM Monaco alternative on price. It is where the aesthetic ends up if you keep following it upwards, which is worth knowing before you spend a decade buying plated versions of it.
Best for: A single investment piece to keep for life.
How to Choose the Right Brand for You
Start with the piece you reach for most rather than with the brand. If it is a pavé hoop, go to Astrid & Miyu or Luv AJ. If it is a plain chain you have worn until the plating went patchy, stop buying plated and go to Mejuri or AUrate, where the same shape costs more once and then stops costing anything.
Budget sorts the rest cleanly. Windsor and Lily and Rose sit below APM Monaco, Thomas Sabo, TOUS and Astrid & Miyu sit level with it, and Loren Stewart, Mizuki and Sophie Bille Brahe ask you to spend real money for metal and stones that hold value. One warning worth taking seriously: plating thickness varies enormously between brands at the same price, so check what a piece is made of before assuming two £80 necklaces are equivalent.
If the minimalist end appeals more than the sparkle, our minimalist brand edit maps that territory, and the APM Monaco vs. Pandora comparison covers the closest head-to-head. For sustainably made options, brands like Ana Luisa is the place to look next. Anything unclear, get in touch or browse the rest of our articles.
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Written by
Spencer Lanoue
