If you have an appreciation for effortless, high-quality basics, chances are you're already a fan of American Vintage. Known for its super-soft fabrics, relaxed fits, and muted color palettes, the brand has mastered the art of laid-back luxury that feels amazing to wear every day.
For those who love that comfortable, minimalist vibe but are looking to discover new brands, you're in luck. Here are 18 similar brands that specialize in timeless, easy-to-style essentials for your wardrobe.
Everlane delivers modern, minimalist basics with a strong commitment to ethical production and transparent pricing. You'll find a well-curated selection of soft T-shirts, premium Japanese denim, and cozy cashmere sweaters, typically priced between $30 and $150. Similar to American Vintage, they're all about creating high-quality, versatile essentials that form the foundation of your wardrobe.
The main difference is Everlane's intense focus on sustainability and "Radical Transparency," making it a great choice for conscious shoppers who want timeless style with a clear conscience. If you love American Vintage's simplicity, you'll feel right at home with Everlane's clean, modern aesthetic. Shop now at www.everlane.com
A.P.C. (Atelier de Production et de Création) is a Parisian brand that stands for refined, understated cool. Known for its raw selvedge denim, simple T-shirts, and impeccable trench coats, A.P.C. takes minimalism and gives it a sophisticated, chic edge. Prices generally range from $80 for tees to over $300 for outerwear and knitwear.
While American Vintage leans into a softer, more casual feel, A.P.C. offers a slightly more structured and polished version of minimalist essentials. If you're looking to elevate your everyday basics with a dose of Parisian refinement, this is the brand to check out. Shop now at www.apc.fr
Vince is where understated style meets California luxury. The brand is celebrated for its elevated essentials, from buttery soft cashmere sweaters and silk blouses to perfectly slouchy trousers, with most pieces ranging from $150 to $500+. The aesthetic is clean, sophisticated, and effortlessly chic.
Think of Vince as American Vintage's luxurious older sibling. Both brands value high-quality fabrics and timeless design, but Vince offers a more premium, polished feel, making their pieces true investment essentials that blend comfort with high-end style. Shop now at www.vince.com
Frank And Oak combines modern, relaxed clothing with a serious commitment to sustainability. They offer stylishly comfortable basics like organic cotton tees, cozy hoodies, and versatile pants, with prices sitting comfortably between $40 and $150. The vibe is laid-back and functional, designed for everyday life.
Like American Vintage, Frank And Oak prioritizes effortless simplicity and comfort. However, their focus is much more centered on eco-conscious materials and B Corp certification, perfectly serving those who want their casual wardrobe to be as green as it is stylish. Shop now at www.frankandoak.com
French brand Sézane offers effortlessly chic, Parisian style with a touch of romantic flair. Their collection is filled with dreamy knitwear, feminine blouses, and perfectly cut denim, with prices usually between $70 and $250. It’s the brand for people who want timeless pieces with subtle, special details.
Where American Vintage is pure minimalist comfort, Sézane injects a bit of vintage-inspired polish. If you love the quality essentials of American Vintage but crave a little more personality and charming detail in your wardrobe, Sézane is a perfect fit. Shop now at www.sezane.com
J.Crew is a beloved American classic for a reason. They offer a huge range of reliable, stylish staples, from simple crewneck T-shirts and chinos to cozy cashmere sweaters, at prices from $30 to $200. Their aesthetic is a mix of preppy, timeless, and versatile that can be dressed up or down with ease.
While American Vintage has a more muted, European-inspired feel, J.Crew shares its dedication to quality and comfort but with a vibrant, all-American twist. It's a fantastic place to find colorful, everyday pieces that last. Shop now at www.jcrew.com
Japanese retailer Muji is the undisputed king of no-brand, functional minimalism. Their clothing line features simple, ultra-comfortable staples like organic cotton T-shirts, leggings, and versatile knits in neutral color palettes, mostly priced from $10 to $100. The focus is purely on quality, simplicity, and practicality.
Muji and American Vintage both cater to lovers of understated design. However, Muji is more utilitarian and function-driven, offering incredible value for super-simple basics, while American Vintage adds a bit more of a fashion sensibility to its pieces. Shop now at www.muji.com
Reformation is famous for its sustainably made clothing that's effortlessly cool and modern. While known for their dresses, they also excel at high-quality basics like relaxed tops, loungewear, and denim, with prices typically ranging from $60 to $200. Their vibe is California-girl-chic mixed with an eco-conscious ethos.
If you're drawn to American Vintage's comfort-first approach but want something a bit trendier and fashion-forward, Reformation is the perfect hybrid. They bring a fresh, playful energy to sustainable basics. Shop now at www.thereformation.com
Universal Standard set out to create high-quality, modern essentials for everyone, offering sizes from 00 to 40. Their collections feature incredibly well-fitting T-shirts, luxe loungewear, and versatile jeans, with prices between $40 and $150. The aesthetic is clean, minimalist, and designed to make you feel good.
Like American Vintage, they are dedicated to creating top-tier everyday staples. Universal Standard's key differentiator is its revolutionary approach to inclusive sizing, ensuring everyone can find the perfect minimalist basics for their wardrobe. Shop now at www.universalstandard.com
Mango strikes a great balance between on-trend styles and timeless basics. You can find everything from simple knitwear and relaxed trousers to more fashion-forward pieces, all at affordable prices typically from $20 to $100. Their aesthetic feels modern, stylish, and European-chic.
Compared to American Vintage, Mango is more trend-driven and offers a faster refresh of styles. However, their core collection of basics shares that same focus on creating accessible, stylish staples that are easy to mix and match. Shop now at shop.mango.com
Part of the H&M group, Arket is a Scandinavian brand focused on well-made, durable essentials for everyday life. Their offerings include beautiful merino wool knits, organic cotton T-shirts, and clean-lined trousers, often priced between $30 and $150. The vibe is functional, modern minimalism with a serious focus on sustainability.
Arket aligns perfectly with American Vintage's dedication to quality materials and timeless design. The primary difference is Arket's distinct Scandinavian aesthetic - think clean, functional, and thoughtfully sourced pieces designed to last. Shop now at www.arket.com
COS (Collection of Style) is known for reinventing classic wardrobe staples with a modern, architectural twist. Expect minimalist designs with interesting silhouettes, from oversized sweaters and structured tees to tailored trousers, with prices generally sitting between $50 and $200. Their pieces are timeless but never boring.
Both COS and American Vintage offer versatile, high-quality pieces. Where American Vintage focuses on relaxed, flowing comfort, COS brings a bolder, more fashion-forward, and structured approach to minimalism. It's the perfect brand for adding an artistic edge to your essentials. Shop now at www.cos.com
Based in Copenhagen, Inwear delivers a refined take on modern, everyday essentials. The collection is built around versatile pieces like relaxed blouses, elegant knitwear, and simple trousers that easily transition from work to weekend. Price points typically fall between $60 and $180.
If you appreciate American Vintage's comfortable, understated aesthetic, you'll love Inwear's clean and polished take on Scandinavian minimalism. Their pieces share that effortless vibe but often come with a slightly more office-appropriate, sophisticated finish. Shop now at www.inwear.com
Frankie Shop is the cool girl's source for elevated basics with a fashion-forward, minimalist feel. They are loved for their oversized silhouettes, from blazers and trousers to monochrome sweaters, often priced between $100 and $300. The look is modern, powerful, and effortlessly chic.
Like American Vintage, Frankie Shop focuses on versatile staples you can wear repeatedly. However, Frankie Shop turns up the volume on current trends and silhouettes, offering statement basics that feel both timeless and incredibly modern. Shop now at www.thefrankieshop.com
For those seeking true luxury within minimalism, Lemaire is the ultimate destination. This Parisian label creates flawlessly designed pieces like refined knits, fluid trench coats, and elegantly tailored trousers. These are investment pieces, with prices often starting around $300 and climbing.
Lemaire takes the core ideas of American Vintage - comfort, quality fabric, and timelessness - and elevates them to high-fashion status. The silhouettes are more sophisticated, the fabrics are incredibly luxurious, and the aesthetic is pure, muted elegance. Shop now at www.lemaire.fr
While known for high-performance activewear, Alo Yoga also excels at creating incredibly soft and comfortable athleisure essentials. Think buttery soft leggings, chic oversized sweatshirts, and stylish crop tops that easily go from studio to street, with prices from $50 to $150.
The shared DNA with American Vintage is the focus on premium, comfortable fabrics. However, Alo brings a distinctly sporty, modern, and trend-focused vibe to its loungewear, making it the perfect choice for an active, on-the-go lifestyle. Shop now at www.aloyoga.com
Naadam is all about making sustainable, high-quality cashmere accessible. Their core collection features unbelievably soft sweaters, joggers, and scarves in classic silhouettes, with their famous $75 cashmere sweater being a gateway piece to the brand. Most items range from $100 to $300.
If the luxurious feel of American Vintage's knitwear is what you love most, Naadam takes that to the next level. Focusing on a single premium material, they offer a more specialized and luxurious approach to cozy, everyday essentials that are also ethically sourced. Shop now at naadam.co
Based in California, Richer Poorer champions "elevated basics for the modern hustler." They're known for their incredibly comfortable essentials like fleece wear, tees, socks, and bralettes, with affordable prices generally between $10 and $50. The vibe is laid-back, cool, and perfect for everyday layering.
Richer Poorer captures the same relaxed, comfort-driven ethos as American Vintage but with a more casual, loungewear-focused angle. It's the ideal brand for stocking up on those wear-everywhere-and-feel-great basics that are soft, simple, and stylish. Shop now at richer-poorer.com
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