If you're into streetwear, you already know about Anti Social Social Club. Launched in 2015, its iconic wavy logo stamped on oversized hoodies and tees quickly became a symbol of hype culture, thanks to its members-only vibe and mystery-fueled drops. ASSC perfectly captures a rebellious, internet-fluent mood that's both instantly recognizable and hard to get your hands on.
For those who love ASSC's exclusivity and minimalist graphic style but want to explore other corners of the streetwear world, there are plenty of brands that hit a similar note. From legendary skate labels to high-fashion disruptors, here are 18 other brands that belong on your radar.
Hailing from London, Palace Skateboards serves up a skate-inspired aesthetic with a distinctly British, ironic sense of humor. Like ASSC, Palace thrives on limited, hyped-up drops that get fans lining up around the block. They're famous for their bold "Tri-Ferg" logo, quality hoodies, and graphic tees that feel edgy and playful.
While Anti Social Social Club often leans into a moody, darker vibe, Palace isn't afraid to embrace vibrant colors and tongue-in-cheek graphics. If you appreciate the hype but want something with roots firmly planted in skate culture, Palace is your brand.
Shop now at palaceskateboards.com
Kith is the brainchild of New York sneaker world royalty, Ronnie Fieg. It masterfully blends premium streetwear with A-list collaborations, from Nike to Versace. While Kith shares ASSC’s love for a hyped release, its focus is on high-quality materials and a more elevated, sophisticated aesthetic.
Think less raw graphic prints and more subtle logo work, luxurious fabrics, and perfectly tailored sweat sets. It's the grown-up version of a hype brand, for those who want their streetwear to feel more like modern luxury.
Shop now at kith.com
No list of hype brands is complete without mentioning Supreme. As the undisputed king of limited-edition drops, the NYC-based brand essentially wrote the playbook that ASSC and others followed. Known for its iconic red box logo, Supreme operates on pure exclusivity and cultural clout, with pieces reselling for multiples of their retail price.
Compared to ASSC’s emotional, text-based designs, Supreme keeps things more direct with its powerful logo front and center. Both brands are masters of marketing hype, but Supreme's legacy and deep roots in New York skate culture give it an unmatched status symbol quality.
Shop now at supremenewyork.com
Founded by artist Shepard Fairey, Obey is streetwear with a strong point of view. The brand is built on a foundation of counterculture, activism, and art, recognizable by its provocative graphics and iconic Andre the Giant imagery. Their collection includes hoodies, graphic tees, and jackets that often carry a social message.
While ASSC's rebellion feels personal and internal, Obey's is outward-facing and political. If you're drawn to tees that spark a conversation and want your clothes to say something about the world, Obey’s artistic, message-driven style is a great fit.
Shop now at obeyclothing.com
Started by skater Keith Hufnagel, HUF Worldwide maintains a raw, authentic connection to street and skate culture. Their pieces, ranging from the famous Plantlife socks to clean graphic tees and durable skate shoes, prioritize function and style without screaming for attention. It's a brand built by skaters, for skaters.
Where ASSC is known for its loud, minimalist statements, HUF takes a more understated approach. Expect subtle branding and versatile designs that won't go out of style next season. It’s for those who want street cred without being a walking billboard.
Shop now at hufworldwide.com
From designer Jerry Lorenzo, Fear of God Essentials strips streetwear down to its core components. The line offers high-quality, minimalist basics like perfectly cut hoodies, sweatpants, and tees in a signature palette of muted, earthy tones. It’s luxury comfort T-shirts for everyday wear at a more accessible price point.
If you're fatigued by the constant graphics of ASSC and want a more refined, understated silhouette, Essentials is the perfect antidote. It swaps logos for an emphasis on timeless shape, quality fabric, and sophisticated styling.
Shop now at fearofgod.com
This UK-based label specializes in premium streetwear with a sharp, fashion-forward sensibility. Represent focuses heavily on crafting the perfect silhouette, whether it’s their oversized hoodies, slim-fit denim, or graphic tees. The aesthetic is clean, modern, and often has a touch of British rock-and-roll edge.
Forget the drop-day frenzy of ASSC, Represent’s appeal comes from its dedication to quality and fit. It’s a stellar choice for anyone wanting to invest in high-quality streetwear staples that look and feel luxurious.
Shop now at representclo.com
A true icon of Japanese streetwear, A Bathing Ape (or Bape) is the complete opposite of ASSC's minimalism. Bape is loud, playful, and instantly recognizable thanks to its bold full-zip shark hoodies, unmistakable camo prints, and APE HEAD logo. It has been a staple in hype culture long before many other brands even existed.
Both brands cultivated an exclusive fanbase, but Bape does it with a maximalist, pop-art-inspired flair. If you're looking for streetwear that makes a vibrant, eye-catching statement, Bape is second to none.
Shop now at bape.com
As one of the OGs of the streetwear world, Stüssy brings a laid-back, cool vibe rooted in Californian surf and skate culture. From its iconic script logo tees to cozy hoodies and hats, the brand combines comfort with timeless street-sensibility. Stüssy is a staple that never feels overly trendy.
While both brands are logo-driven, Stüssy’s legacy gives it a more classic, universally cool appeal compared to ASSC's specific brand of internet-era melancholy. It's a feel that has kept it relevant and beloved for decades.
Shop now at stussy.com
Cactus Plant Flea Market is arguably one of the most creative and elusive brands in modern streetwear. Known for its puffy print graphics, whimsical smiley faces, and intentionally raw, DIY aesthetic, CPFM feels less like a clothing brand and more like a mysterious art project. It’s beloved by stars like Pharrell Williams and Travis Scott for its unique look.
Like ASSC, scarcity drives its immense hype. However, where ASSC is stark and angsty, CPFM is eccentric, colorful, and joyful. It's the perfect brand for expressing individuality in the most non-conformist way possible. It’s for the true hypebeast looking for hard-to-grab gear.
Shop now at cactusplantflea.com
Ambush started as an experimental jewelry line and evolved into a full-fledged fashion house under co-founder Yoon Ahn. This high-fashion streetwear brand blends futuristic, Japanese-inspired design with a utility-focused edge. Expect avant-garde silhouettes, bold hardware, and plenty of jewelry-inspired details on their hoodies, tees, and outerwear.
While ASSC operates firmly within streetwear culture, Ambush confidently straddles the line between the street and the runway. It’s a luxury alternative for those who want their clothing to be a true conversation piece.
Shop now at ambushdesign.com
Famous for its "Omini" logo tape running down sleeves and pant legs, Kappa is a heritage Italian sportswear brand that has enjoyed a massive streetwear comeback. It nails the retro athleisure look with its classic tracksuits, tees, and hoodies that feel both sporty and stylish.
Unlike ASSC’s modern, hype-driven aesthetic, Kappa’s appeal lies in its vintage, functional athletic gear. It’s a great choice for a comfortable, sporty vibe that still makes a strong visual statement thanks to its iconic branding.
Shop now at kappa-usa.com
Nike’s dedicated skateboarding division, Nike SB, has been a driving force in streetwear for years, primarily through its legendary sneaker drops like the Dunk SB. Their apparel, from graphic hoodies to functional skate gear, is built with skaters in mind but has crossed over to become a mainstream staple for streetwear lovers.
ASSC's hype is centered around apparel drops, while Nike SB's revolves heavily around sneaker culture and collaborations. Both attract legions of die-hard fans, but Nike SB offers performance wear with true athletic credibility.
Shop now at sneakers.nike.com
If you find ASSC’s designs a bit too tame, check out PLEASURES. This LA-based brand dives headfirst into punk, metal, and grunge-inspired aesthetics, plastering their pieces with provocative text, controversial imagery, and niche pop culture references from the ‘80s and ‘90s. The entire vibe is edgy, nonconformist, and definitely not for everyone.
Both brands share a dark, rebellious spirit, but PLEASURES cranks it up to eleven. It’s a great pick for those who identify with music subcultures and want apparel that reflects it in a bold, often raw way.
Shop now at pleasuresnow.com
For those whose streets are more like trails and mountains, Nike ACG provides the ultimate blend of outdoor technical gear and fashion-forward design. The line features rugged, functional pieces like waterproof jackets, cargo pants, and trail-ready footwear, often in bold color combinations inspired by nature in the early '90s.
While ASSC is purely for making a style statement, ACG pieces offer real-world performance without sacrificing aesthetics. It’s a top choice for anyone leaning into the "gorpcore" trend, where functional outdoor gear becomes everyday streetwear.
Shop now at nike.com/acg
Founded by the late Virgil Abloh, Off-White created a new lane for luxury streetwear defined by postmodern irony and clever branding. Instantly recognizable by its diagonal stripes, quotation marks, and signature zip ties, the brand deconstructs fashion in a way that feels both intellectual and instantly cool across their tees, joggers, jackets, accessories and signature sneaker drops.
Both Off-White and ASSC create incredible hype with every drop, but Off-White operates in a high-fashion space with runway shows and a much higher price point. It’s streetwear as art and social commentary. A must-know brand for anyone seriously into style and streetwear drops.
Shop now at off---white.com
Carhartt Work In Progress (WIP) takes the rugged, durable DNA of the classic American workwear brand and reinterprets it for a modern, style-conscious audience. Known for its tough canvas jackets, sturdy pants, and minimalist logo beanies, Carhartt WIP is built to last and looks good doing it.
This brand is the antithesis of the fleeting hype that drives ASSC. It’s all about timeless, utilitarian design and unmatched durability. If you value practicality and an understated “cool factor”, Carhartt WIP delivers in spades.
Shop now at us.carhartt-wip.com
As a Japanese streetwear legend, A Bathing Ape remains a go-to for vibrant, graphic-heavy pieces that make an unforgettable impression. Famous for its bright camo prints and iconic shark hoodies, Bape's unique designs have been sought after by streetwear collectors and enthusiasts for decades.
Much like ASSC, Bape thrives on a mix of hype and collaboration, instantly selling out limited-edition releases. However, its visual approach is far more playful and maximalist. For those who want their streetwear to be colorful and animated, Bape is an undisputed icon.
Shop now at bape.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
