If you're obsessed with a brand like Versed, you probably love its simple-yet-effective skincare that's clean, affordable, and actually works. Their entire philosophy is creating straightforward routines without the premium price tag, making them a holy grail for anyone wanting results-driven products that are also cruelty-free and transparently formulated.
For those times you want to branch out and see what else is out there, there are plenty of brands that share that same great ethos. Here are 18 skincare brands like Versed to add to your clean beauty collection.
Famous for its no-frills, lab-inspired bottles and ultra-low prices, The Ordinary delivers potent, single-ingredient formulas. With most products falling between $4 and $20, it's a dream for skincare enthusiasts who love to build a completely custom routine. While Versed offers clean, ready-to-go solutions for specific concerns, The Ordinary gives you the individual building blocks - like niacinamide, hyaluronic acid, and retinoids - to play scientist with your own skincare shelf.
Shop now at theordinary.com
Krave Beauty's motto is "press reset," focusing on a less-is-more approach that helps you cut through the noise of complicated routines. Their products are gentle, skin-barrier-friendly, and perfect for anyone feeling overwhelmed or dealing with sensitivity. Where Versed provides a broad range of problem-solvers, Krave zeroes in on core essentials like cleansers and hydrators meant to calm and support your skin's natural functions. Prices hover between $12 and $30, putting it right in line with Versed's accessible feel.
Shop now at kravebeauty.com
If you love Versed's clean-and-effective formula but are ready for a more luxurious experience, meet Biossance. Their hero ingredient is sustainably sourced squalane, a powerhouse hydrator that leaves skin incredibly soft and moisturized. Centered on hydration and anti-aging, Biossance uses powerful plant-based science to deliver glowing results. At a higher price point ($20-$70), it's an investment step up that shares the same commitment to clean, cruelty-free, and sustainable practices.
Shop now at biossance.com
Think of Youth to the People as the superfood green juice for your face. This brand packs its formulas with antioxidant-rich ingredients like kale, spinach, and green tea to create high-performance, vegan skincare. Similar to Versed, they are fiercely committed to clean ingredients and earth-friendly practices, right down to their glass jars. Their pricing is more premium, generally $28-$68, but their concentrated formulas focusing on anti-pollution and pro-grade actives are a cult favorite for a reason.
Shop now at youthtothepeople.com
Following a similar philosophy to The Ordinary, The Inkey List is all about demystifying skincare with straightforward, ingredient-led products at budget-friendly prices. Most items are under $20, making them another fantastic Versed alternative for anyone who wants affordable and high-quality actives. Their simplified product names (Retinol Serum, Hyaluronic Acid Cleanser) make building a results-driven routine effortless, particularly for beginners just figuring out which ingredients their skin loves.
Shop now at theinkeylist.com
Also a staple in the aisles of Target, Cocokind is almost a direct competitor to Versed in terms of both affordability and philosophy. Their prices range from $8 to $20, and their clean, simple products are formulated to be gentle and effective. Cocokind leans heavily into natural, superfood ingredients and emphasizes sustainability with transparent labeling about their carbon footprint. If you appreciate Versed's unpretentious vibe, Cocokind's lineup of nourishing serums and masks will feel right at home.
Shop now at cocokind.com
If aesthetics are just as important to you as efficacy, Herbivore Botanicals is your brand. Known for its stunningly minimalist packaging and luxurious plant-based formulas, this brand makes your daily routine feel like a spa visit. While more expensive than Versed (products range from $30-$80), Herbivore shares a deep commitment to natural, non-toxic ingredients without any fillers. Where Versed is practical and direct, Herbivore is all about the sensorial indulgence of clean beauty.
Shop now at herbivorebotanicals.com
Farmacy fuses farm-grown botanicals with clean science to create conscious and effective skincare. They are famous for their Green Clean Makeup Removing Cleansing Balm, a fan-favorite that melts away makeup effortlessly. Like Versed, Farmacy is committed to cruelty-free practices and clean ingredient lists. Their price point sits comfortably in the middle ($20-$50), offering a nice bridge between drugstore prices and high-end luxury for those who love potent, natural-leaning formulas.
Shop now at farmacybeauty.com
Inspired by the wild, resilient botanicals of Jackson Hole, Wyoming, Alpyn Beauty brings a touch of nature to your routine. The brand uses wildcrafted ingredients like bakuchiol and bearberry to create clean skincare that brightens and strengthens. Priced between $30 and $70, it captures the eco-conscious and high-performance spirit of brands like Youth to the People, but with a unique, outdoorsy twist. It's a great fit if you're drawn to Versed's clean approach but want to try something more rooted in regenerative, natural elements.
Shop now at alpynbeauty.com
Pacifica is committed to 100% vegan and cruelty-free beauty on a budget, much like Versed. Known for its colorful, playful packaging, Pacifica offers a wide array of skin, body, and makeup products, typically from $10 to $30. They share Versed’s dedication to clean formulations and sustainable practices but stand out with a brighter, more vibrant brand energy. If you're looking for affordable skincare that doesn't take itself too seriously, Pacifica is a perfect match.
Shop now at pacificabeauty.com
E.l.f. brought its disruptive, "eyes, lips, face" affordable magic to skincare, and the results are impressive. E.l.f. Skin offers ingredient-focused products - like peptide moisturizers and niacinamide-packed serums - at an unbelievable price point, mostly between $8 and $20. For shoppers who love Versed for its accessibility and trend-aware formulations, e.l.f. Skin is a direct and compelling alternative that delivers surprisingly potent products without a hefty price tag.
Shop now at elfcosmetics.com
For those who aspire to a luxurious, minimalist aesthetic, Aesop is the ultimate goal. While it is a significant step up in price ($30 to over $100), its ethos is rooted in well-formulated skincare using a blend of botanical and laboratory-made ingredients. It's the sophisticated, design-forward alternative to Versed's approachable simplicity. Many beauty lovers who start with brands like Versed eventually treat themselves to a piece from Aesop, known for its iconic apothecary-style bottles and complex, gender-neutral scents.
Shop now at aesop.com
If your version of "leveling up" involves clinical-grade, high-performance clean beauty, True Botanicals needs to be on your radar. This luxury brand is known for its plant-derived formulas that are clinically proven to outperform mainstream competitors. Prices are much steeper, from $48 to $150, but for that, you get potent formulations designed for issues like acne-prone and mature skin. Consider it the luxury, results-obsessed older sister of Versed, sharing the same non-toxic values.
Shop now at truebotanicals.com
Clockson is a clean, cruelty-free skincare brand dedicated to simple, effective formulas ideal for sensitive or irritated skin. With calming serums, gentle cleansers, and hydrating moisturizers priced between $10 and $30, Clockson aligns perfectly with Versed's straightforward approach. They emphasize eco-friendly packaging and minimalism, making them a fantastic and slightly under-the-radar choice for shoppers who want no-fuss products that deliver soothing results.
Shop now at clockson.com
Embracing a more natural, outdoorsy vibe, Camp + Hide is another clean skincare brand that prioritizes gentle yet effective formulations. Their products, which include lightweight moisturizers and refreshing toners, typically cost between $12 and $40. It's a great fit for Versed fans who are drawn to brands with a simple, back-to-basics ethos and a strong commitment to clean and cruelty-free principles.
Shop now at campandhide.com
Founded by Jessica Alba, Honest Beauty operates on a foundation of transparency, safety, and performance. With a wide range of skincare and makeup priced from $10 to $40, it's a direct competitor to Versed's drugstore clean-beauty throne. Honest focuses on family-friendly, gentle yet effective formulas that make it easy for anyone to adopt a clean routine. If you appreciate Versed's reliability and accessibility, Honest is a fantastic brand to explore.
Shop now at honest.com/beauty
LUNA Nectar blends innovative science with nourishing botanicals to produce a line of clean, vegan, and cruelty-free skincare. With products ranging from about $20 to $50, they find a sweet spot just above Versed's price point. What makes them unique are their often multi-tasking formulas and luxurious textures that feel a bit more elevated and indulgent, making them a great option for those who want to add some creative, plant-powered magic to their routine.
Shop now at lunanectar.com
Known for its fruit-forward formulas and bright, shelfie-worthy packaging, Glow Recipe makes skincare fun and effective. Inspired by K-beauty principles, this brand delivers clean, sensorial products packed with antioxidants and actives that leave your skin visibly glowing. Think bouncy textures and delicious scents, like their cult-favorite Watermelon Glow Niacinamide Dew Drops. While a bit pricier than Versed ($25-$50), it's perfect for someone who loves Versed's results but wants a splash more playfulness in their routine.
Shop now at glowrecipe.com
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