15 Brands Like Altar'd State for Boho-Chic Fashion
The tiered dress you wanted at Altar'd State sold out in your size, and the two left on the rail are both cream. Shopping one boho label does that to you. The aesthetic lands, the stock runs out, and by the third season everything in your wardrobe reads as a variation on the same dress.
We went looking for the labels that sell the same free-spirited, feminine look and checked each one is trading and shoppable right now. Fifteen made it. Every price below is in US dollars at full price, with sale stock filtered out.
Quick comparison:
| Brand | Price (USD) | Best for |
|---|---|---|
| Free People | Mid-range | Crochet and embroidery, the shortest jump from Altar'd State |
| Anthropologie | Premium | Prints you won't see on anyone else |
| Lulus | Mid-range | Festival and wedding-guest dresses on a budget |
| Reformation | Premium | Boho shapes in a cleaner, less-ruffled register |
| Spell | $89 to $399 (dresses) | Bias-cut silk and lace from Byron Bay |
| Show Me Your Mumu | $78 to $398 (dresses) | Colour and print with the volume up |
| Revolve | Premium | Comparing many boho labels in one cart |
| Billabong | $69.95 to $79.95 (dresses) | Beach cover-ups and surf-casual layers |
| Kivari | $199 to $429 (dresses) | Seventies silhouettes with real finishing |
| Raga | $120 to $298 (dresses) | Handblock prints and vintage florals |
| Universal Standard | $108 to $298 (dresses) | Sizes 00 to 40 across the whole range |
| Z Supply | $74 to $168 (dresses) | Soft, plain pieces to layer under everything |
| Urban Outfitters | Mid-range | Younger, thriftier, more vintage boho |
| ASOS | Mid-range | Petite, Tall and Curve boho in volume |
| Farm Rio | $55 to $1,310 (dresses) | Brazilian prints, tropical and loud |
Free People
Free People covers more of the boho category in one place than any other brand on this list: crochet tops, tiered cotton dresses and the dense embroidery that made the look popular. It belongs to URBN, the group that also owns Anthropologie and Urban Outfitters, and it's the fastest-growing piece of that business.
Scale is the practical argument for shopping here. Free People runs its own shops across the US alongside the site, so a style you like tends to stay in stock long enough to think it over, and a return goes to a counter rather than a courier. Pricing sits mid-range, above the high street and below designer.
Best for: Crochet and embroidery, and the smallest adjustment to an Altar'd State wardrobe.
If you want the alternatives to the alternative, we've written up 14 brands like Free People.
Anthropologie
Anthropologie is the version of this aesthetic that leans artisanal rather than festival, with painterly prints, textured knits and dresses cut closer to the body than Altar'd State's. It's the sister brand to Free People inside URBN, with a large US store estate behind the website, so exchanges are painless if you live near one.
Anthropologie prices premium, and the reason is usually the print. Its dresses tend to be exclusive designs rather than the wholesale florals that circulate between boho labels, which is why you stop seeing your own outfit walk past you at a wedding.
The trade-off is that the good prints go first and rarely come back in stock. If you find one you love in your size, buy it then.
Best for: Prints and textures you won't find on the high street.
Lulus
Lulus is the budget entry point for the boho-chic look, built around occasion dressing: festival slips and the wedding-guest maxi you need for one weekend in June. Its pricing sits mid-range and the turnover of new arrivals is high, so the boho micro-trends land here first.
Construction is the honest caveat. You're buying lighter fabrics and simpler finishing than Altar'd State uses, which suits a dress you'll wear a handful of times and doesn't suit the piece you want for five summers.
Best for: A specific event when you don't want to spend three figures.
Reformation
Reformation takes the boho silhouette and strips the trim off it, which is what you want if Altar'd State's embroidery and ruffles have started to feel like a lot. Its dresses run to bias cuts and slim straps in viscose and linen blends, with the same long, easy shape underneath.
Pricing is premium. Reformation grades its own materials publicly: its Ref Fiber Standards put deadstock (leftover fabric from other brands that would otherwise go to waste) in the top "Allstars" band alongside TENCEL Lyocell and recycled cotton, and drop silk into the "don't use unless certified" band. The OEKO-TEX 100 certification named on that page belongs to the TENCEL fibre rather than to Reformation, which is worth knowing before you read it as a company credential.
Best for: The boho shape without the boho decoration.
More brands working this cleaner end of the look sit in our bohemian section.
Spell
Spell is the Byron Bay label that used to trade as Spell & The Gypsy Collective and now sells under the shorter name. It's the dressiest brand on this list, working in bias-cut silk and lace panelling rather than cotton day dresses.
Dresses on its US store run from $89 to $399. The Icon Bias Dress ($275) is the piece the brand keeps returning to, a slip cut on the bias so it moves rather than hangs, and the Mini Slip Dress ($89) is the cheapest way in. Australian brands like this one price higher than their US equivalents once shipping lands, so check the total before you commit.
Best for: A wedding, a party, or the one boho dress you'll keep for a decade.
More in this vein in our roundup of Australian brands like Peppermayo.
Show Me Your Mumu
Show Me Your Mumu is where you go when Altar'd State's palette of sand and cream has worn thin. The Los Angeles label builds its collections around satin and print, and it carries 159 dresses in stock at full price as we write, running from $78 to $398.
The Logan Dress ($198) in its Luxe Satin is the house signature, cut long and loose with enough weight in the fabric to drape properly. Sizing runs generous across the range, which is deliberate given the brand's name and its roots in relaxed shapes.
Best for: Colour, print, and dresses that photograph well.
Revolve
Revolve is a retailer rather than a label, and it's the most efficient way to compare boho brands side by side without opening fifteen tabs. It stocks its own house labels alongside hundreds of outside designers, which is how you end up finding brands you wouldn't have thought to search for.
Pricing skews premium because of the designer mix, and the sale section is where most people buy. One thing worth knowing before you order: some of the labels Revolve carries have no storefront of their own, so Revolve is the only place to get them.
Best for: Seeing many boho labels in one cart before you choose.
Billabong
Billabong earns its place here on the beach end of the aesthetic, selling the cotton dresses and printed cover-ups that sit between a swimsuit and lunch. Its women's dresses are the cheapest on this list, with the Take It Back Maxi Dress at $79.95 and the Floral Trippin Mini Dress at $69.95.
Tops start around $25.95, so it's a cheap way to fill in the plain layers a boho wardrobe needs. Set your expectations by the category: this is surf apparel with a boho lean, so the prints are graphic rather than hand-blocked and the fabrics are built for salt water.
Best for: Beach cover-ups and holiday packing.
Kivari
Kivari is the Australian label to look at if you like Altar'd State's silhouettes but want the finishing upgraded. Its dresses run from $199 to $429 in USD, and the detail is where the money goes: covered buttons and seventies-cut sleeves that hold their shape.
The Eve One Shoulder Midi Dress ($299) shows the house style, and the Rio Maxi Dress ($429) sits at the top of the range. Stock is tight by design. Several dresses show only two or three available sizes at any time, so treat a full size run as a signal to buy rather than browse.
Best for: One good dress a year instead of four cheap ones.
Raga
Raga is a Los Angeles label launched in 2012 by the Chaudry family, whose connection to Venice Beach goes back to a boutique Krishan Chaudry opened on Windward Avenue in 1976. It makes the most culturally specific clothes on this list, built on handblock prints and vintage florals that fold Indian textile traditions into California shapes.
Dresses run from $120 to $298, and the fabrics the brand names on its own site are cotton and twisted-yarn rayon. The Bagulaa Drawstring Maxi ($120) is the entry point and the Spotlight Worthy Dress ($220) is the going-out option. Note that Raga's own store lives at shopraga.com, so ignore the similarly named domains that come up in search.
Best for: Prints with an actual provenance behind them.
Universal Standard
Universal Standard cuts every style it sells in sizes 00 to 40, which is the widest run of any brand here and the reason it's on the list. The aesthetic is cleaner than Altar'd State's, built on liquid jersey and linen-blend shirtdresses, and it works as the plain foundation under your more decorated pieces.
Dresses run from $108 to $298. The Claremont Liquid Jersey Sheath Dress ($108) is the workhorse, and the Lisbon Convertible Stretch Cupro Maxi Dress ($298) is the one that reads boho, in cupro with a print and a strap arrangement you can rearrange.
Best for: Anyone who's given up on a boho brand's size chart.
Z Supply
Z Supply makes the soft, unfussy layers that hold a boho outfit together, which is a duller job than the maxi dresses and a more useful one. Its dresses run from $74 to $168, so it's the cheapest full-price option here after Billabong.
The Coastline Midi Dress ($74) is the plain jersey shape you'll wear on repeat, and the Eliora Smocked Maxi Dress ($168) is as decorated as the brand gets. Buy the tees and the easy dresses here, and buy the embroidery somewhere else.
Best for: The plain half of a boho wardrobe.
Urban Outfitters
Urban Outfitters is the youngest, cheapest reading of this aesthetic, running prairie dresses and crochet tops next to vintage-inspired band tees. It's the third URBN brand on this list, and it prices mid-range with a deep sale section behind it.
Quality tracks the price. You're buying lighter cotton and simpler seams than Altar'd State's, which is the right trade if you're testing whether a silhouette suits you before committing to it at three times the cost.
Best for: Trying a boho shape cheaply before you invest in it.
We've collected the independents worth knowing in 17 Black-owned brands like Urban Outfitters.
ASOS
ASOS solves the fit problem more than the taste problem. Its boho range covers ditsy florals and peasant blouses across its Petite, Tall and Curve lines, so the same dress exists in a version cut for your proportions.
Pricing is mid-range and varies a lot by label, because ASOS sells its own brands alongside hundreds of others. Read the product page rather than the category page. The fabric composition and the model's height are both listed, and on a maxi dress those two lines tell you more than the photograph does.
Best for: Finding the boho dress in your actual length.
Farm Rio
Farm Rio is the Brazilian label that turns the print dial past where Altar'd State stops, working in tropical botanicals and colour combinations most boho brands wouldn't attempt. Its dresses span $55 to $1,310, a range that reflects a catalogue holding cotton day dresses at one end and cutwork leather at the other.
The printed cotton maxis are the heart of it and cluster around $280, including the Ainika Rustic Flowers Short Sleeve Maxi Dress ($280). Ignore the top of the range unless leather is what you came for. The printed cotton is what people buy this brand for and it's where the design work shows.
Best for: One statement dress that does the talking.
How to Pick Your Next Boho Brand
Work backwards from the gap in your wardrobe rather than the brand you admire. If you're short of plain layers, Z Supply at $74 a dress fills that faster than anything else here. If you want one piece to wear for years, Kivari and Spell put the money into the finishing you'll notice on the tenth wear.
Size is the other filter worth applying first. Universal Standard cuts everything from 00 to 40 and ASOS splits its range by height, and either beats guessing at a brand that stops at XL.
Five brands that used to appear on this list have gone: Amuse Society's store is password-locked, Mara Hoffman has paused the business and is selling through its last collection, and Tularosa, Hippie Rose and Boho Girl no longer run a shop of their own. We check the whole list again on every refresh. More boho reading lives in our bohemian section.
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Written by
Spencer Lanoue
