22 Australian Brands Like Peppermayo for Trendy Fashion
You fill the cart with six things, then stall. Everything in the basket looks like everything else in the basket, and the sale section has not moved in a fortnight. Peppermayo built its following on halter minis and beaded maxis priced between $99.95 and $149.95, which stays a good problem right up until you have worn all of them. Below are 22 brands Australian shoppers buy instead. Twenty are homegrown, two are international names with a real presence here, and each one is grouped by price and by the job it does better.
Quick comparison:
- Closest to Peppermayo: Showpo, Sabo Skirt, Beginning Boutique, Tiger Mist
- Cheapest: Cotton On, Cotton On Body, Princess Polly, Zara
- Most premium: Aje, Kookai
- Going out and party dressing: Meshki, White Fox Boutique, VRG GRL, Dissh
- Softer and more feminine: Petal & Pup, Forever New, Fate + Becker, The Fifth Label
- Specialist picks: Dangerfield for retro, Lorna Jane for activewear
- Multi-brand and international: The Iconic, Missguided
| Brand | Price (AUD) | Best for |
|---|---|---|
| Meshki | Midi dress $169 | Going-out dressing |
| Petal & Pup | Dresses $79 to $99 | Wedding guest on a budget |
| The Iconic | Mid-range, varies by label | Comparing brands in one cart |
| Dangerfield | Knit $68, jean $118 | Retro and alternative prints |
| Lorna Jane | Leggings $60, pants $120 | Activewear |
| Showpo | Mid-range | A like-for-like swap |
| Aje | Premium | Occasion dresses that last |
| Missguided | Budget, ships from the UK | Pieces you cannot find here |
| Kookai | Top $90, jumper $240 | Plain, well-cut basics |
| Fate + Becker | Knit $99.95, cardigan $169.95 | Sizes 6 to 22 |
| The Fifth Label | Mid-range | Neutral, relaxed shapes |
| Cotton On | Top $34.99, jean $79.99 | Basics and layers |
| Sabo Skirt | Dress $128, top $98 | Resort and holiday pieces |
| Zara | Budget to mid-range | Sharper tailoring, fast turnover |
| Forever New | Mid-range | Weddings, races and work |
| Cotton On Body | Budget | Loungewear and gym basics |
| Princess Polly | Budget | Testing a trend cheaply |
| Beginning Boutique | 2 dresses $60, 2 tops $40 | Festival and party pieces |
| White Fox Boutique | Bag $59.95, cap $34.95 | Logo loungewear and sets |
| Tiger Mist | Mini dresses $85 to $119 | A going-out mini under $100 |
| VRG GRL | Shorts $75, sequin maxi $239 | Structured statement pieces |
| Dissh | Mid-range | Quiet everyday clothes |
Meshki
Meshki is a Sydney label built around going-out dressing, with satin, mesh and bandage pieces cut close to the body. The Annis Frilled Hem Lace Midi Dress ($169) prices above most of what Peppermayo sells, and the gap shows in fabric weight more than styling. Peppermayo does the daytime print. Meshki does the 9pm version of the same night. Worth knowing before you order: the bandage styles run snug through the waist, so size up if you fall between two. Our full list of brands like Meshki covers the same territory in more detail.
Best for: A birthday or wedding-guest dress you will be photographed in.
Petal & Pup
Petal & Pup works the softer end of the same market, with floral minis and knit maxis running roughly $79 to $99. The Tarly Frill Mini Dress ($79) and the Shirley Long Sleeve Maxi Dress ($99) show the house style: gentle colour, a frill somewhere, nothing that shouts across a room. Both prices undercut Peppermayo's dress range, which makes this the easy swap if you liked the shape but not the receipt. The prints do repeat across seasons, so buy often and the range starts to feel familiar.
Best for: Wedding guest season on a tighter budget.
The Iconic
The Iconic is an Australian multi-brand retailer rather than a label of its own, which makes it the fastest way to compare Peppermayo-adjacent brands side by side. It stocks Australian and international womenswear across dresses, shoes and activewear, so you get one cart and one returns process instead of five separate ones. The catch is the flip side of the same coin. With no house aesthetic to guide you, you need to know what you are hunting for before you open the site, or you will scroll for an hour and buy nothing.
Best for: One cart, several brands, one return label.
Dangerfield
Dangerfield takes the opposite road to Peppermayo, swapping beach-holiday colour for retro and alternative prints. The Atomic Cat Knit ($68) and the Medusa Punk Cargo Jean ($118) map the range: fifties silhouettes, gothic graphics, a lot of black. It sells womenswear, menswear, kids and curve sizing, plus stablemate label Princess Highway and stocked brands including Dr. Martens. One honest note. Discounting here is heavy and constant, so paying full price is usually a mistake you make once.
Best for: Print-led pieces with a fifties or gothic edge.
Lorna Jane
Lorna Jane is the activewear answer on this list, with the Black Lotus Ankle Biter Leggings ($60) at one end and the All Day Active Midrise Pants ($120) at the other. Nothing overlaps with a Peppermayo party dress, and that is the argument for it: this covers the half of the week that brand ignores. Pricing sits above Cotton On Body and below the big international activewear names. At $120, the All Day pants ask a lot for gear you will sweat in, so start at the leggings end and work up.
Best for: Gym clothes you would happily wear to brunch afterwards.
Showpo
Showpo is the closest direct competitor to Peppermayo here, selling mid-range occasion dresses, going-out tops and swim to the same shopper at the same moment. Both ranges turn over so fast that in any given month the choice comes down to which prints you prefer. Showpo pushes further into workwear and carries a wider size run. Both brands discount hard and often, which means the sale section is where the real pricing lives, and a full-price order on either site tends to sting a week later. More options in our brands like Showpo guide.
Best for: A like-for-like swap when your size sells out.
Aje
Aje is the premium step up, an Australian house selling sculptural dresses, tailoring, footwear and its own Aje Athletica and Aje Studio lines. Free delivery starts at $300, which tells you the basket size it has in mind. One Aje dress costs roughly what three Peppermayo dresses cost, and the difference shows in the linings and in how a shoulder holds its shape after a full day. This is the dress you buy for the wedding you are standing in, rather than the one you are watching. For more in this bracket, read our Australian brands like Zimmermann guide.
Best for: An occasion dress you will still reach for in five years.
Missguided
Missguided is the outlier here, a UK label rather than an Australian one, and its Australian storefront no longer exists. You shop the UK site and wait for international delivery. The range does what it has done for a decade, which is bold, cheap going-out fashion in much the same mould as Peppermayo. Slow shipping and a longer returns loop make it worth the trouble only when you have found a specific piece nothing local carries. For a dress you need this month, start further up this list.
Best for: One specific piece you cannot source in Australia.
Kookai
Kookai trades Peppermayo's holiday prints for French-leaning pieces in flat, solid colour. The Harley Top ($90) and the Dalton Polo Jumper ($240) mark the two ends, with knitwear sitting at the top. Cuts run close and plain, so this becomes the wardrobe you build around a statement piece instead of the statement itself. That $240 jumper is a serious jump from a $129.95 printed dress, and what you get for the money is fabric rather than design.
Best for: Plain, well-cut pieces that go with everything you own.
Fate + Becker
Fate + Becker is designed in Melbourne and sells knitwear, blouses and outerwear in sizes 6 to 22. The Charlie Knit ($99.95) and the Vale Peplum Cardigan ($169.95) show where it lands, which is more polished and considerably less party than Peppermayo. Picture dinner, an office, a christening. That 6 to 22 size run is the strongest argument for putting it on this list, because it is the widest here by some margin. The range skews older, so a 21-year-old shopping for a festival will find little of use.
Best for: Occasion dressing that works past a size 16.
The Fifth Label
The Fifth Label works the quiet end of the mid-range bracket, with relaxed shapes and neutral colour standing in for print. Its pieces are cut to sit underneath an outfit instead of leading it, which makes them the counterweight to a wardrobe of Peppermayo minis. Pricing sits in the same territory as Peppermayo. One caveat, and it matters: the site has been unreliable to reach in recent weeks, so give yourself a buffer rather than ordering for a date you cannot move.
Best for: Neutral, relaxed pieces to wear under the loud ones.
Cotton On
Cotton On is the cheapest brand on this list, with the Daydream babydoll top ($34.99) and the Low rise wide jean ($79.99) setting the tone. It sells foundations instead of occasion pieces: tees, denim, hoodies, loungewear. Use it for the layers that go around a going-out dress, and for the days between events. Fabric weight is where the low price shows itself, and the plain tees wear thin long before the denim does. We have a longer list of brands like Cotton On if basics are the gap.
Best for: Denim, tees and the layers around everything else.
Sabo Skirt
Sabo Skirt, which now trades as SABO, sells holiday and occasion pieces with a linen and crochet lean across ranges including SALT and ZĀCO. The Gemini Dress ($128) and the Huxley Top ($98) price a shade above Peppermayo. Both chase the same photograph-ready shopper, though SABO tilts resort where Peppermayo tilts party. Resort ranges tend to clear early in spring, so this is a brand you buy ahead of a trip rather than the week before one.
Best for: A holiday wardrobe you plan a month out.
Zara
Zara is the second international name here, a Spanish chain with Australian stores and an Australian site. It moves runway shapes onto shelves faster than any brand on this list, and its tailoring is sharper than anything in Peppermayo's range. Stock rotates in weeks, so hesitating over a blazer usually costs you the blazer. Prices span budget basics to mid-range coats, which makes the site harder to shop with a fixed budget in mind. Our brands like Zara in Australia guide has the local alternatives.
Best for: Trend pieces with a sharper cut than fast fashion usually manages.
Forever New
Forever New sells the polished, feminine end of the market: occasion dresses, skirts and matching accessories aimed squarely at weddings and offices. Pricing lands in the same mid-range bracket as Peppermayo, though the styling reads a decade older, which helps when there is a dress code involved. Crossover with Peppermayo's going-out range is thin, so treat this as the formal half of a wardrobe rather than a replacement for the fun half.
Best for: Weddings, race days and office dressing.
Cotton On Body
Cotton On Body is the Cotton On group's activewear, sleepwear and lingerie line, and the cheapest way on this list to cover loungewear and gym basics. It prices below Lorna Jane across leggings and bras, which is the entire reason to shop it. What you trade away is longevity. The price buys comfort rather than compression that survives three years of washing, so treat these as the pieces you replace rather than the ones you keep.
Best for: Loungewear, sleep and gym basics at the lowest price here.
Princess Polly
Princess Polly is the budget version of the Peppermayo aesthetic, an Australian brand selling Y2K-leaning dresses, tops and denim to a Gen Z shopper. Its range turns over as fast as Peppermayo's and prices lower, which is the whole appeal. Newness is the strength and the weakness at once: pieces appear and vanish inside a fortnight, and the quality tracks the price rather than beating it.
Best for: Testing a trend you are not yet sure about.
Beginning Boutique
Beginning Boutique is an Australian online store selling festival, party and wedding-guest pieces to the same shopper Peppermayo chases. Its multibuy pricing runs to two dresses for $60 and two tops for $40, putting it well under Peppermayo on a per-piece basis. The multibuy structure is also the problem with it. Two dresses for $60 nudges you into buying a second piece you half-like instead of one you love, and the second one tends to stay on its hanger.
Best for: Festival and party pieces when you need volume for the money.
White Fox Boutique
White Fox Boutique grew on branded loungewear and going-out sets, and its accessories mark the bracket: the Maxton Nylon Shoulder Bag ($59.95) and the Just Too Cute Cap ($34.95). It overlaps with Peppermayo on party dressing and pulls ahead on tracksuits and gym-to-street pieces. Much of the range carries the logo somewhere visible, which dates faster than a plain dress does.
Best for: Logo loungewear and a night-out set in a single order.
Tiger Mist
Tiger Mist comes closest to Peppermayo on both price and attitude, with the Taliyah Mini Dress ($85) and the Midori Metallic Mini Bandage Dress ($119) landing inside Peppermayo's own range. Both brands do bold minis and going-out sets for the same age group at the same price. Tiger Mist leans metallic and bandage where Peppermayo leans floral and beaded, so the two ranges complement each other rather than compete.
Best for: A going-out mini dress under $100.
VRG GRL
VRG GRL, which traded as Verge Girl until its rebrand, sells Australian-designed pieces with more structure than most of this list carries. The Annika Shorts ($75) sit at the accessible end and the Astrid Sequin Maxi Dress ($239) at the top, which climbs past Peppermayo's ceiling. You are paying for construction there: linings, boning, heavier cloth. At $239 that sequin maxi is a considered purchase, so this is the wrong brand for an impulse Friday order.
Best for: A structured statement piece you plan for.
Dissh
Dissh closes the list with the most restrained aesthetic on it, mid-range Australian womenswear built on linen, knitwear and soft tailoring. Overlap with Peppermayo's print-heavy party range is close to zero, and that is the reason to keep it in view. It covers the ordinary days between the events everything else on this list is designed for. Buy here when you want an outfit to stay quiet.
Best for: Everyday clothes that are not trying to be noticed.
How to Choose the Right Brand for You
Work backwards from the occasion and the number. Under $100 for a going-out dress puts you at Tiger Mist, Beginning Boutique or Princess Polly. A wedding, a race day or anything with a dress code points to Aje, Forever New or Fate + Becker, and that last one is the pick if you shop above a size 16.
Two things worth deciding before you order. If you buy four pieces a season, the per-piece price matters less than whether they survive a year, which moves you toward Kookai, VRG GRL or Dissh. If you buy for a specific night and want the photograph, Meshki and White Fox Boutique do that better than anyone here.
Shopping this fast-moving end of the market comes with a trade-off worth naming, which we set out in our look at whether Peppermayo counts as fast fashion. Two well-chosen dresses beat six on sale, whichever of these brands you land on.
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Written by
Spencer Lanoue
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