If you're a fan of vibrant, handcrafted fashion that tells a story, you're probably already familiar with Anokhi. The brand is a treasure trove of gorgeous block prints and traditional Indian textiles, blending centuries-old craft with silhouettes that feel perfect for today.
For those who love Anokhi's celebration of color, craftsmanship, and culture, the good news is there are plenty of other incredible brands that share a similar spirit. Here are 16 brands like Anokhi to add to your bookmarks for beautiful, ethnic-inspired fashion.
Fabindia is a go-to for anyone who loves wearable, authentic Indian textiles. They offer a huge range of kurtas, dresses, home goods, and accessories made from handwoven and organic fabrics. While Anokhi is famous for its bright, intricate block prints, Fabindia often leans into a more subdued, earthy color palette, making their pieces perfect for sophisticated everyday wear.
Think of them as Anokhi’s slightly more minimalist cousin - sharing the same love for craftsmanship and sustainable practices, but with a focus on versatile staples. Their prices are comparable, offering great value for artisan-made quality. If you want to build a wardrobe of high-quality ethnic essentials, Fabindia is a must-visit.
Shop now at https://www.fabindia.com
For something bright, youthful, and incredibly accessible, Biba is a fantastic option. It's one of India's most popular ethnic wear brands, known for its fun, ready-to-wear kurtas, suit sets, and fusible pieces. Biba’s style is more contemporary and trend-driven compared to Anokhi’s traditional craft focus.
You’ll find a huge variety of colorful prints and easy-to-wear silhouettes that are perfect for daily wear, college, or casual festive gatherings. It’s more affordable than Anokhi and provides a trendy take on ethnic fashion for a younger audience.
Shop now at https://www.biba.in
If your style leans more toward boho-chic, you'll love Global Desi. This brand perfectly blends Indian motifs with modern, free-spirited silhouettes like maxi dresses, flowy tunics, and printed skirts. Their aesthetic is vibrant and eclectic, capturing a fusion vibe that feels very different from Anokhi's classic elegance.
While Anokhi is rooted in traditional block prints, Global Desi plays with a mix of bold patterns, embroidery, and contemporary cuts. It's the perfect choice when you want a fun, statement piece that channels a global-nomad energy for everyday wear or music festivals.
Shop now at https://www.globaldesi.in
Craftsvilla isn’t a single brand but an online marketplace that’s a paradise for lovers of Indian handicrafts. It's like an enormous digital bazaar where you can find everything from sarees and kurtas to jewelry and home decor from artisans all over India. This is a great place to explore if you love Anokhi's commitment to craftsmanship.
You can find block-printed textiles similar to Anokhi's, but you'll also discover a massive variety of other regional crafts, styles, and price points. It's perfect for when you're on the hunt for something uniquely handcrafted and want to support independent creators directly.
Shop now at https://www.craftsvilla.com
If you're looking for an elevated, designer take on ethnic wear, Ritu Kumar is an icon. A pioneer in Indian fashion, her label is celebrated for its sophisticated fusion of traditional textiles and contemporary style. Think intricate embroidery, luxurious fabrics, and elegant silhouettes that are perfect for special occasions.
Where Anokhi champions beautiful, everyday artisanal craft, Ritu Kumar elevates it to luxury. Her pieces are more ornate and significantly more expensive, making them ideal investments for weddings, formal events, and festive celebrations when you want to truly stand out.
Shop now at https://ritukumar.com
Bohame channels a unique, art-inspired vibe by focusing on handcrafted accessories and apparel inspired by Indian tribal and folk art. While Anokhi is famous for its floral and geometric block prints, Bohame's designs often feature more eclectic, indigenous motifs that tell a different cultural story.
Their collections often include beautifully embroidered bags, distinctive jewelry, and kurtas that feel like wearable art. This is the brand for you if you appreciate deep-rooted craft traditions and want pieces that carry a raw, authentic spirit and conversation-starting designs.
Shop now at https://www.bohame.com
For lovers of eco-conscious fashion, Mehar Collections offers beautiful, handcrafted ethnic wear with a commitment to sustainability. They specialize in traditional Indian textiles, featuring items like sarees and kurtas made from eco-friendly fabrics with a focus on ethical production practices.
Their aesthetic is generally more understated than Anokhi's signature vibrant prints. Mehar often uses natural tones and minimalist designs, appealing to those who prefer a quieter, more modern elegance. It’s perfect if you want artisan quality with a subtle, eco-chic flair.
Shop now at https://meharcollections.com
Nush is a contemporary brand that nails fusion wear by combining traditional Indian patterns with fresh, western-inspired silhouettes. Their range includes stylish kurtas, easy-breezy tunics, and dresses in bright, cheerful prints that are perfect for everyday life.
Unlike Anokhi’s detailed and heritage-heavy prints, Nush offers designs that are simpler and more graphic, designed for a modern, youthful crowd. If you love the vibrancy of ethnic fashion but want it in an effortlessly casual and trendy format without heavy embellishments, Nush is a great fit.
Shop now at https://www.nush.in
W for Woman caters to the modern working woman who wants chic, contemporary ethnic wear. Their signature style is clean, minimalist, and versatile, setting them apart from Anokhi's print-heavy aesthetic. They are masters of contemporary cuts, unique necklines, and outfits that blend seamlessly into an office or smart-casual setting.
You’ll find fewer traditional prints here and more solid colors, subtle textures, and innovative silhouettes like kurta-dresses and stylish palazzo sets. If you need elegant ethnic wear that feels professional and refined, W for Woman is your destination.
Shop now at https://wforwoman.com
Rangriti is all about making ethnic fashion affordable, colorful, and accessible. True to its name, which means "colors of tradition," the brand offers a wide mix of kurtas, suit sets, and dupattas in vibrant prints and with delicate embroidery details to brighten up your wardrobe.
Think of Rangriti as a more budget-friendly and mass-market alternative to Anokhi’s artisanal offerings. The styles are approachable and easy to wear, making it a great place to stock up on cheerful, everyday ethnic essentials without breaking the bank.
Shop now at https://rangriti.com
Sabyasachi sits at the pinnacle of Indian luxury fashion and is famous for its opulent, regal designs, especially in bridal and couture. While in a completely different league from Anokhi in terms of price and occasion, studying his pre-collections can offer major style inspiration.
The brand’s aesthetic showcases exquisite embroidery, rich heritage textiles, and a deep reverence for traditional Indian craftsmanship. Following Sabyasachi provides a glimpse into the highest form of ethnic artistry, perfect for those who dream of heirloom-quality fashion.
Shop now at https://sabyasachi.com
Deeply rooted in the craft heritage of Rajasthan, Bhairavi Jaipuri specializes in authentic, handcrafted block prints, bandhani, and natural dyes. This brand shares a very similar DNA with Anokhi, with a passionate focus on preserving the timeless art of block printing from the Jaipur region.
Their pieces feel rich with tradition and often feature distinct regional motifs that tell a story of their origin. For the purist who loves the specific aesthetic of Rajasthani handcrafts and wants to explore more designs from the source, this brand is an absolute must-see.
Shop now at https://bhairavijaipuri.com
Anusvara is a boutique brand delivering understated elegance through contemporary ethnic wear made from traditional Indian fabrics. Using materials like khadi, handwoven cotton, and silk, their designs have a beautifully relaxed and earthy feel. The brand’s philosophy centers around sustainability and slow fashion.
If you love the handcrafted aspect of Anokhi but prefer a more minimalist aesthetic, Anusvara is for you. Their color palettes are often muted and natural, making their kurtas and dresses perfect for those who value subtle, eco-conscious style.
Shop now at https://anusvaracollections.com
As its name ("craftsmanship") suggests, Karigari is dedicated to celebrating handmade, artisanal textiles. While they offer a range of crafts, they particularly excel in intricate embroidery and unique textile art, setting them apart from Anokhi's print-focused designs.
You can find stunningly detailed embroidered kurtas, beautiful dupattas, and one-of-a-kind accessories. Karigari is for the shopper who appreciates textile artistry in all its forms and wants to own statement ethnic pieces that showcase fine manual skill.
Shop now at https://www.karigari.in/
Specializing in handwoven silk sarees, scarves, and accessories, House of Wandering Silk is perfect for when you want a touch of luxury. Their mission is to champion artisan communities, sustainability, and the beauty of traditional Indian textiles.
Unlike Anokhi’s focus on cotton, this brand will introduce you to the rich world of Indian silks, from airy tussars to shimmering Banarasis. Their designs are elegant and timeless, making them a fantastic choice for festive occasions, weddings, or investment pieces.
Shop now at https://houseofwanderingsilk.com/
While not a clothing brand, Niki Mahajan's artisanal jewelry and accessories are the perfect complement to an Anokhi-inspired wardrobe. Her designs are inspired by Indian motifs and textiles, often incorporating traditional techniques like embroidery, mirror work (shisha), and natural materials.
These pieces are perfect for completing an ethnic look. You’ll find statement necklaces, earrings, and bags that have the same handcrafted, unique feel as your favorite block-printed kurta. They add that final touch of personality and artistry.
Shop now at https://nikimahajan.com
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