13 Brands Like Anokhi for Vibrant Ethnic Fashion
You fell in love with block-printed cotton from Jaipur, and now nothing else in your closet feels right. The mass-produced florals at chain stores look flat. The "boho" section at your usual retailer feels like a costume. You want that specific magic that Anokhi delivers — hand-stamped fabric with real artisan history behind every motif — but you also want more options, more variety, and maybe a different price point.
We get it. If you're searching for brands like Anokhi, you're really looking for fashion that respects traditional Indian craft without treating it as a trend. These 13 labels share that commitment to handwork, vibrant color, and designs rooted in cultural heritage. Some are affordable everyday picks, others are investment-grade luxury, but all of them understand why a hand-blocked print hits different from a digital reproduction.
Fabindia
Fabindia has been connecting Indian artisans to modern wardrobes since 1960, when John Bissell founded the company to export home furnishings. Today, the brand operates hundreds of stores across India and sells everything from kurtas and dresses to organic skincare and furniture. Their clothing is made from handwoven and hand-printed fabrics sourced through a network of over 55,000 craft-based rural producers.
Where Anokhi leans into bold, saturated block prints, Fabindia tends to favor earthier tones and subtler patterns. You'll find ikat weaves, ajrakh prints, and khadi cotton alongside contemporary silhouettes that work for both office days and weekend brunches. The fabric quality is consistently strong, and the pieces hold up well over time because the construction relies on traditional weaving techniques rather than fast-fashion shortcuts.
Fabindia also runs a significant organic food and personal care range, so if you appreciate the ethos behind the clothing, you can extend it across your lifestyle. Their stores are worth visiting in person if you're in India, as the textile selection is much broader than what appears online.
Best for: Shoppers who want artisan-made Indian textiles in understated, everyday-friendly colorways.
Biba
Biba launched in 1988 as a small retail operation in New Delhi and grew into one of India's most recognized ethnic wear brands. The label focuses on ready-to-wear kurtas, anarkalis, suit sets, and fusion pieces with bold prints and bright color combinations. Their design approach is more trend-driven than Anokhi's heritage focus, which makes Biba a solid choice if you want ethnic fashion that keeps up with current silhouettes.
The brand's strength is accessibility. Biba produces in volume, which keeps pricing competitive, and their size range is broader than many Indian ethnic labels. You'll find pieces designed for younger shoppers alongside options that work for festive occasions and family gatherings. The prints are digitally produced rather than hand-blocked, so the aesthetic is crisper and more uniform than what you'd find at Anokhi.
Biba has also expanded into girls' ethnic wear, making it one of the few mainstream Indian labels where you can shop matching outfits for mothers and daughters. Their seasonal collections rotate frequently, so there's always something new if you check back regularly.
Best for: Budget-conscious shoppers who want colorful, trend-forward ethnic wear with wide availability.
Global Desi
Global Desi comes from the same parent company as AND and W for Woman (TCNS Clothing Co.), but it has carved out a distinct identity in the boho-Indian space. The brand takes traditional Indian prints — paisleys, florals, tribal motifs — and applies them to western silhouettes like maxi dresses, wrap tops, and wide-leg pants. The result feels like what you'd wear if you split your time between Jaipur and Joshua Tree.
Unlike Anokhi's focus on authentic block printing, Global Desi is more about the overall vibe. The prints are bold and layered, the color palettes run warm and saturated, and the styling leans heavily into mix-and-match territory. Their accessories line includes printed scarves, embroidered bags, and statement jewelry that complete the look without requiring a separate shopping trip.
If Anokhi represents heritage craft at its purest, Global Desi represents what happens when that visual language gets remixed for a younger, more global audience. The price point sits in the mid-range, making it approachable for building out a full boho-ethnic wardrobe.
Best for: Free-spirited dressers who want Indian-inspired prints on modern, western-cut silhouettes.
Craftsvilla
Craftsvilla operates as an online marketplace rather than a single brand, which actually works in your favor if you love discovery. The platform brings together thousands of independent artisans and small labels selling sarees, kurtas, jewelry, and home textiles from across India's craft regions. You can find Rajasthani block prints similar to Anokhi's alongside Kalamkari from Andhra Pradesh, Pochampally ikat from Telangana, and Chikankari from Lucknow.
The marketplace model means quality and pricing vary widely between sellers. Some vendors offer handmade pieces at artisan-direct prices that undercut retail brands significantly. Others sell machine-made reproductions at bargain rates. Reading seller reviews and checking product descriptions carefully makes a real difference here.
What Craftsvilla does better than most alternatives is surface regional crafts that rarely get mainstream retail exposure. If you've been wearing Anokhi's Jaipur-centric prints and want to explore India's broader textile traditions, this platform gives you a starting point with thousands of options in one place.
Best for: Adventurous shoppers who want to explore India's full spectrum of regional crafts and artisan-direct pricing.
Ritu Kumar
Ritu Kumar is widely regarded as one of the pioneers of Indian fashion design, having started her label in the late 1960s with a focus on reviving traditional textile techniques. Her work spans decades of championing Indian craftsmanship on international stages, and the brand remains one of the most respected names in Indian luxury fashion.
The mainline Ritu Kumar collection offers ornate occasion wear with rich embroidery, heritage prints, and luxurious fabrics like raw silk, brocade, and fine cotton. For something more approachable, the sub-label LABEL by Ritu Kumar delivers contemporary Indian wear with lighter embellishment and modern cuts at a lower price point. Both lines share a commitment to Indian textile traditions that echoes Anokhi's philosophy, but expressed through a designer lens.
Where Anokhi focuses on everyday wearability, Ritu Kumar's pieces are built for moments that matter — weddings, festivals, formal dinners. The brand's archive of vintage textile research also makes it a genuinely educational follow if you're interested in the history behind the prints you're wearing.
Best for: Occasion-wear shoppers who want designer-level Indian fashion rooted in textile heritage.
Bohame
Bohame started as a small online label focused on bringing Indian folk art and tribal aesthetics into contemporary fashion and accessories. The brand works with artisan communities to produce pieces featuring hand embroidery, traditional dyeing techniques, and motifs drawn from indigenous Indian art forms like Warli painting, Madhubani, and Gond art.
The product range includes clothing, bags, footwear, and jewelry, with each collection typically centered around a specific craft tradition or region. This storytelling approach sets Bohame apart from larger ethnic brands. You're not just buying a printed kurta — you're buying into a specific artisan narrative with context about where the craft originated and who made it.
Compared to Anokhi's polished, retail-ready aesthetic, Bohame's pieces have a rawer, more handmade feel. The prints are less uniform, the textures more tactile. That's the point. If you've moved past wanting "pretty Indian prints" and are more interested in the deeper craft traditions that inform them, Bohame is worth bookmarking.
Best for: Craft enthusiasts who want wearable pieces that celebrate India's indigenous folk art traditions.
Nush
Nush launched as a contemporary fusion label targeting younger shoppers who want the color and energy of Indian fashion without the formality. The brand's range includes printed kurtas, tunics, dresses, and separates with graphic prints and playful detailing that sit comfortably alongside western wardrobe basics.
The design sensibility is lighter and more casual than Anokhi's. Where Anokhi's block prints carry the weight of Rajasthani heritage, Nush's prints feel more pop-influenced — brighter, simpler, designed to be worn with jeans and sneakers as easily as with ethnic bottoms. The silhouettes lean toward relaxed fits that don't require much styling effort.
Pricing at Nush falls below Anokhi's range, making it a good entry point for anyone just starting to incorporate ethnic prints into their daily rotation. The quality reflects the price point, so these are pieces you'll wear frequently for a season or two rather than keep for years.
Best for: Young professionals who want casual, fusion-friendly ethnic prints at an accessible price.
W for Woman
W for Woman has built its reputation on modern ethnic wear designed specifically for working women. The brand's signature is clean-lined kurtas and separates with contemporary cuts, unexpected neckline details, and a palette that moves between bold prints and polished solids. Their approach to ethnic fashion is more architectural than Anokhi's — structure and silhouette take priority over surface pattern.
The collections include kurta-dresses that transition from office to evening, palazzo sets with tailored proportions, and layering pieces that bring structure to traditional silhouettes. W also invests heavily in fabric innovation, using blended textiles that hold their shape through long workdays while remaining comfortable.
If you love Anokhi's cultural roots but need clothing that functions in professional settings without reading as too casual or too festive, W for Woman fills that gap. Their retail presence across India is extensive, with stores in most major cities and malls, plus a well-organized online store.
Best for: Working women who want polished, contemporary ethnic wear with structured, office-ready silhouettes.
Rangriti
Rangriti positions itself as ethnic fashion for everyday life, and the name — roughly translating to "colors of tradition" — tells you exactly what to expect. The brand delivers kurtas, suit sets, and dupattas in vibrant prints and with embroidery accents, all at price points that make stocking up easy.
This is the budget-friendly end of the Anokhi spectrum. Rangriti uses machine printing and mass production to keep costs low, which means you're trading handcraft authenticity for affordability and variety. The upside is a constantly rotating selection of colorful pieces that work for daily wear, college, and casual festive occasions without requiring a significant investment.
Available through major Indian e-commerce platforms and their own site, Rangriti works best as a supplement to your ethnic wardrobe rather than the foundation of it. Grab the fun printed kurta you'll wear twice a week here, then invest in handcrafted statement pieces elsewhere.
Best for: Budget shoppers who want a high-volume rotation of colorful ethnic basics.
Sabyasachi
Sabyasachi Mukherjee occupies the absolute peak of Indian luxury fashion. The Kolkata-born designer has dressed everyone from Bollywood royalty to actual royalty, and his bridal collections have become the gold standard for Indian wedding wear. His collaboration with H&M in 2021 brought his aesthetic to a global audience, though his mainline pieces remain firmly in the luxury category.
Sabyasachi's design philosophy shares DNA with Anokhi's love for traditional craft — he champions hand embroidery, heritage weaving techniques, and indigenous textile traditions. The difference is scale and intent. Where Anokhi makes beautiful daily wear accessible, Sabyasachi creates heirloom pieces meant to be passed down through generations. The embroidery work alone can take artisans months to complete on a single garment.
You're not shopping Sabyasachi for Tuesday morning outfits. But following the brand deepens your appreciation for the craftsmanship that underlies all Indian ethnic fashion, from Anokhi's block prints upward. The brand also sells accessories, jewelry, and home decor for those who want a taste of the aesthetic without a bridal budget.
Best for: Luxury buyers and bridal shoppers who want the pinnacle of Indian artisan fashion and heirloom-quality construction.
Bhairavi Jaipuri
Bhairavi Jaipuri is arguably the closest match to Anokhi on this list. Based in Jaipur and deeply rooted in Rajasthani textile traditions, the brand specializes in hand block-printed fabrics, bandhani (tie-dye), and garments made with natural dyes. If Anokhi's specific appeal is the hand-stamped, artisan-produced cotton print from the Pink City, Bhairavi Jaipuri works from the same tradition.
The product range covers sarees, dupattas, kurtas, and dress materials, with a strong emphasis on traditional motifs and color combinations. The brand works directly with local printing communities, preserving techniques that have been practiced in the region for centuries. Each piece shows the slight variations and imperfections that mark genuine handcraft.
For Anokhi fans who want to go deeper into Jaipur's block-printing tradition and explore different artisan interpretations of similar techniques, Bhairavi Jaipuri is an essential discovery. The aesthetic is more traditionally Rajasthani and less modernized than Anokhi's retail collections.
Best for: Textile purists who want authentic Jaipur block prints and bandhani with a strong regional identity.
Karigari
Karigari — the name translates to "craftsmanship" — is a brand available through Shoppers Stop, one of India's largest department store chains. The label focuses on modern ethnic wear that incorporates traditional embroidery, print techniques, and handwork details into contemporary silhouettes. It sits at an accessible price point, positioning itself as everyday ethnic wear with artisan-inspired finishing.
The collections include kurtas with detailed threadwork, printed palazzos, and layered ethnic sets that work for both casual and semi-formal occasions. Karigari's design approach is more polished and retail-ready than you'd find from individual artisan brands, with consistent sizing and modern fits that don't require alteration.
Think of Karigari as the department-store answer to the artisan movement. You won't get the raw handcraft authenticity of Anokhi or Bhairavi Jaipuri, but you will get well-constructed ethnic wear with craft-inspired details at competitive pricing. The Shoppers Stop distribution also means easy availability and returns across India.
Best for: Practical shoppers who want craft-inspired ethnic wear with the convenience of department store availability.
House of Wandering Silk
House of Wandering Silk takes a different path from most brands on this list. Founded with a mission to preserve endangered textile traditions, the label works with weaving communities across India, Central Asia, and the Middle East to produce limited-run collections of scarves, wraps, and accessories made from handwoven silk. Each piece comes with provenance information about the artisans and techniques involved.
Where Anokhi focuses on cotton block prints, House of Wandering Silk introduces you to India's extraordinary silk traditions. You'll find pieces made from Assamese muga silk, Varanasi brocade, and other regional weaving styles that rarely appear in mainstream retail. The production runs are small — often just a handful of pieces in each design — because the weaving process is genuinely time-intensive.
The ethical positioning here is genuine rather than performative. The brand publishes detailed information about its supply chain and the artisan cooperatives it partners with. Pricing reflects the handmade reality, sitting above mass-market brands but below designer labels when you consider the hours of skilled labor in each piece.
Best for: Ethically-minded shoppers who want to invest in rare, handwoven silk pieces with transparent artisan sourcing.
Beyond Anokhi
The beauty of Indian ethnic fashion is its depth. Start with Fabindia for everyday handwoven staples, explore Craftsvilla for regional crafts you didn't know existed, and save up for a Sabyasachi piece when the occasion calls for it. If you want Anokhi's specific Jaipur block-print DNA, Bhairavi Jaipuri is your closest match. And if you're ready to move from cotton into silk, House of Wandering Silk opens up an entirely different world of Indian textile mastery. The common thread across all 13 is respect for the hands that make the cloth.
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Written by
Spencer Lanoue
