Let's be real, if you're looking for fun, trendy fashion that won't make your wallet cry, you probably have a cart full of goodies from Showpo. This Aussie favorite is a go-to for cute party dresses, stylish tops, and of-the-moment pieces that are perfect for any occasion on your social calendar.
But sometimes you just need to broaden your horizons and find new places to feed your fashion obsession. If you love Showpo’s blend of affordability and Instagram-worthy styles, then you’re in luck. Here are 16 similar brands you should definitely check out.
Lulus is like Showpo’s chic older sister who always knows what to wear to a wedding. The brand offers a beautifully curated selection of dresses, jumpsuits, and separates with a slightly more polished and elevated feel. While Showpo nails the super-trendy, fast-fashion vibe, Lulus focuses on more timeless and feminine silhouettes that are perfect for special occasions, from date night to being the best-dressed guest.
Expect prices to be a bit higher, generally between $50-$150, but the quality and refined designs make it worth it. If you need a look that feels a little more special without the designer price tag, Lulus is your perfect match.
Shop now at lulus.com
For those who want to turn heads, PrettyLittleThing delivers bold, ultra-trendy looks that don't take themselves too seriously. This UK-based favorite is known for its bodycon dresses, statement co-ords, and daring styles perfect for a night out. While Showpo leans into a sweeter, more flirty aesthetic, PLT brings the drama with more edgy cuts and eye-catching prints.
With prices mostly in the $20-$70 range and constant new arrivals, it’s a fast-fashion powerhouse. It's the ideal spot to find an outfit that's unapologetically trendy and ready for the 'gram.
Shop now at prettylittlething.com
Missguided strikes a perfect balance between trendy and edgy, offering clothing for style chameleons who aren't afraid to experiment. You'll find everything from slick faux-leather pants to casual graphic tees and body-hugging dresses, usually priced from $30-$80. The brand's vibe is confident and street-style-inspired, with a bit more attitude than Showpo's girl-next-door charm.
Missguided is your destination when you want to channel your inner main character with pieces designed to empower and make a statement. It’s for the trendsetter who loves mixing casual coolness with a touch of glam.
Shop now at missguided.com
Starting as a vintage shop, Nasty Gal has evolved into a global brand for fearless, fashion-forward individuals. Its aesthetic is a mix of rock-and-roll cool and vintage-inspired romance, offering everything from '70s-style blouses and flared pants to modern vegan leather staples. In comparison to Showpo's playful vibe, Nasty Gal serves up a rebellious edge with a slightly higher quality feel.
Pieces tend to range from $40-$150, making it slightly more of an investment, but the unique designs are worth it. It’s the perfect place to shop if you want your clothes to reflect your bold personality and love for standout style.
Shop now at nastygal.com
If affordability is your top priority, Zaful is a must-see. This online retailer is famous for its massive selection of swimwear, but it also offers a huge variety of super trendy and cheap clothes, with most items priced between $15 and $50. Like Showpo, Zaful is quick to jump on the latest trends, dropping hundreds of new styles every week.
While Showpo has a slightly more curated and boutique-like feel, Zaful is all about variety and volume at an ultra-low cost. It's the perfect spot to test out a fleeting micro-trend or stock up on vacation outfits without feeling any buyer's remorse.
Shop now at zaful.com
Another UK fashion powerhouse, Boohoo has mastered the art of non-stop, affordable trends. It offers an endless scroll of new styles, from cozy loungewear to glittery party dresses that are perfect for any plan. The aesthetic aligns closely with Showpo’s youthful, fun energy, though Boohoo sometimes leans a bit more into streetwear sounds and casual basics.
Prices are super accessible, typically in the $20-$60 range, and there’s almost always a site-wide sale happening. Boohoo is the go-to when you need a new outfit, stat, and want tons of popular styles to choose from.
Shop now at boohoo.com
Shein is the undisputed king of fast fashion, offering a dizzying variety of just about every trend you can imagine at unbelievably low prices. From cute tops and dresses to accessories, shoes, and even home goods, their inventory is vast. While Showpo offers a more focused collection of feminine, on-trend pieces, Shein is a massive marketplace where you can find dupes for viral items and basics alike.
Most items are priced between $10 and $50, making it one of the most budget-friendly options on this list. Just be prepared to do some scrolling to find the hidden gems.
Shop now at shein.com
Another Australian gem, Princess Polly delivers trendy, cult-favorite pieces perfect for festivals, brunches, and nights out. Their vibe is a bit more polished and fashion-forward than Showpo, think of it as the cool "it girl" you follow on Instagram. You'll find chic mini dresses, of-the-moment tops, and on-trend accessories.
Their prices typically range from $50 to $150, putting them in a slightly higher bracket, similar to Lulus. Choose Princess Polly when you want pieces that feel current but are stylish enough to be noticed.
Shop now at princesspolly.com
Fashion Nova is famous for its curve-hugging silhouettes and sexy, attention-grabbing pieces. The brand built its empire on Instagram with styles that are bold, vibrant, and designed to flatter a wide range of body types. While Showpo's vibe is often flirty and sweet, Fashion Nova's is confidently provocative and trend-driven.
With prices mostly in the $20-$70 range, it’s a direct competitor in affordability. It’s a top choice for party dresses, perfectly fitting jeans, and two-piece sets that are guaranteed to make an entrance.
Shop now at fashionnova.com
Cider captures the playful, experimental spirit of Gen Z fashion. This socially-driven brand drops mood-based collections categorized as "Feeling Cute," "Feeling Dreamy," or "Feeling K-Pop." It offers a fresh and fun take on trends, with lots of retro-inspired prints and unique silhouettes.
Priced similarly to Showpo at around $30-$80, Cider is great for unique finds that feel a little different from mainstream fast fashion. If you're tired of seeing the same styles everywhere, Cider's curated and creative approach will be a breath of fresh air.
Shop now at shop.cidergang.com
Love keeping up with your favorite influencers? In The Style built its brand on collaborations with popular creators, offering collections that channel their specific fashion sense. You'll find everything from glam party dresses to cozy loungewear sets that are perfect for weekend hangs.
The price point, around $40-$120, reflects the influencer buzz, but the styles are always current and highly coveted. While Showpo focuses on trendy pieces, In The Style adds an aspirational, celebrity-inspired layer that fans adore.
Shop now at inthestyle.com
More of a mega-retailer than a single brand, ASOS is a one-stop shop for virtually everything. Its own in-house brands, specifically ASOS Design, are on par with Showpo for style, price, and trend-consciousness. You can find everything from formal dresses and everyday basics to edgy outfits and outerwear.
ASOS shines with its inclusive sizing (including Petite, Tall, and Curve), making trendy fashion accessible to everyone. While Showpo's offerings are more focused, ASOS provides an unparalleled variety of styles at a similar $30-$100 price point, ensuring you'll find something you love.
Shop now at asos.com
With so many fantastic alternatives like Lulus and Fashion Nova, there are plenty of amazing options to explore. While Showpo will always have our hearts, sometimes discovering your next favorite trendy outfit means finding your new go-to digital storefront. Hopefully, one of our top 16 brand recommendations is just what you've been searching for!
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
