If your casual wardrobe is built on perfectly fitted jeans from Abercrombie & Fitch and comfy hoodies from Hollister, you already know the power of great basics. These brands have mastered that classic, laid-back American style that's both comfortable and effortlessly cool, making them go-tos for everything from weekend hangouts to campus life.
But when you're ready to add some new flavor to your closet, there are plenty of other brands that hit that same sweet spot of casual appeal. For those who love the A&F and Hollister vibe, here are 24 similar brands you should definitely check out.
American Eagle is a master of casual, comfortable fashion, especially when it comes to denim. Known for their extensive range of jean fits and inclusive sizing, they offer a slightly more relaxed and accessible vibe than Abercrombie. You'll find everything from their iconic fleeces and graphic tees to high-quality basics that feel lived in from the first wear.
Shop now at www.ae.com
Think of Garage as Hollister’s fun, trend-savvy younger sibling. This Canadian brand is all about creating that youthful, carefree look with a great selection of crop tops, baggy jeans, and playful mini dresses. Their pieces are super budget-friendly and often feature bright colors and trendy prints, making it easy to experiment with new styles without a big commitment.
Shop now at www.garageclothing.com
If you love the quality-basics side of Abercrombie but prefer a more minimalist aesthetic, American Apparel is for you. They focus on clean, timeless staples like solid-colored tees, bodysuits, and hoodies made from high-quality materials. It's less about logos and preppy vibes and more about building a versatile wardrobe with modern, well-made essentials.
Shop now at www.americanapparel.com
Japanese retailer Uniqlo is the ultimate destination for high-quality, functional, and affordable basics. While Abercrombie focuses on a specific preppy aesthetic, Uniqlo offers more of a blank canvas with its minimalist chinos, crewneck sweaters, and innovative HEATTECH and AIRism fabrics. It's the perfect place to stock up on layering pieces and everyday staples that are built to last.
Shop now at www.uniqlo.com
Zara offers a more fashion-forward, European spin on casualwear. While they are known for being trend-driven, their collections are always full of excellent denim, stylish blouses, and versatile knits that feel a bit more elevated than your standard basics. If you want to mix some fashion-editor-approved pieces into your casual A&F-inspired wardrobe, Zara is a great choice.
Shop now at www.zara.com
H&M is a global fast-fashion favorite that delivers a massive variety of casual styles at unbeatable prices. From graphic tees and essential hoodies to trendy jeans and dresses, their selection is constantly updated. They share that same youthful audience as Abercrombie and Hollister but cater to a much broader range of styles, from basic to bold.
Shop now at www.hm.com
PacSun is perhaps the closest spiritual sibling to Hollister, with a deep focus on California surf and skate culture. It's the place for graphic tees from cool indie brands, relaxed-fit denim, and laid-back beachy essentials. Where Hollister sticks to its own brand identity, PacSun acts more like a curator, bringing in other streetwear names to give its casual style an extra edge.
Shop now at www.pacsun.com
Forever 21 is a go-to for incredibly affordable, trend-driven fashion for teens and young adults. If you love experimenting with styles seen on TikTok and want some fun casual pieces for the weekend, this is your spot. While Hollister has a focused beachy vibe, Forever 21 is all about high-energy, fast-moving trends, offering a little bit of everything.
Shop now at www.forever21.com
Urban Outfitters channels a similar trendy, youthful energy as Abercrombie but with a distinctively eclectic, hipster twist. They mix casual essentials like baggy jeans and cozy sweaters with vintage-inspired graphic tees, unique home decor, and quirky accessories. It's the perfect spot for someone who wants to build a casual wardrobe with a bit more personality and indie flair.
Shop now at www.urbanoutfitters.com
Before any other brand, there was Levi's. This iconic American company is the original source for high-quality denim and timeless casualwear. While Abercrombie offers trendy jean fits, Levi's provides the classics - like the 501s - that have defined casual style for generations. If you’re looking to invest in durable denim that will never go out of style, Levi’s is unmatched.
Shop now at www.levi.com
This Australian brand offers trendy, easygoing basics that have a fun, youthful vibe very similar to Hollister. Cotton On is fantastic for affordable graphic tees, comfortable loungewear, and everyday denim. Their style is relaxed and lighthearted, making them a great destination for stocking up on casual staples without breaking the bank.
Shop now at cottonon.com
As part of the same family as Zara, Bershka targets a younger, more adventurous audience with its streetwear-inspired casuals. Here you'll find relaxed-fit cargo pants, trendy crop tops, and oversized graphic hoodies. It's like Hollister's edgier, city-dwelling cousin who is always up on the latest music and fashion trends.
Shop now at www.bershka.com
Pull & Bear nails the effortless, street-inspired mood that’s perfect for a relaxed wardrobe. The vibe is decidedly casual and youthful, with a huge selection of basics, distressed denim, and pop culture-themed printed tees. Much like Hollister, it focuses on clothes that are easy to wear, comfortable, and plugged into what young people are loving right now.
Shop now at www.pullandbear.com
If your main goal is simply to get that classic Abercrombie style for less, the A&F Factory store is the solution. It offers the same preppy, casual aesthetic - featuring essentials like jeans, logo tees, and outerwear - but at prices that are significantly more budget-friendly. It's the best way to get authentic A&F pieces without paying full price.
Shop now at factory.abercrombie.com
Target's in-house menswear brand, Goodfellow & Co., delivers classic, versatile style with incredible value. It leans into a similar clean, all-American look as Abercrombie but simplifies it into easy-to-wear essentials like chinos, crewneck sweaters, and flannel shirts. For affordable and reliable everyday casualwear, it's one of the best options around.
Shop now at www.target.com
Old Navy is a household name for affordable, family-friendly casual fashion. Known for its famous flag tees, cozy fleece, and reliable denim, it provides a bright and approachable take on everyday classics. It shares a similar laid-back vibe with Hollister but serves a broader audience with prices that are hard to beat.
Shop now at oldnavy.gap.com
Superdry offers a unique fusion of vintage Americana style and Japanese-inspired graphics. They are famous for their high-quality hoodies, windbreakers, and graphic tees, often featuring bold logos and textures. The overall feel is a bit edgier and more streetwear-focused than Abercrombie, perfect for anyone who wants their casual pieces to make a statement.
Shop now at www.superdry.com
Express serves up stylish basics with a more polished and modern feel. Think well-fitting jeans, simple chic sweaters, and versatile tops that can easily be dressed up or down. If you've loved Abercrombie but feel ready for a slightly more mature, sophisticated version of casual style, Express is the perfect next step.
Shop now at www.express.com
The Uniqlo U line, designed by Christophe Lemaire, takes Uniqlo's beloved basics and adds a touch of high-fashion sensibility. These are elevated essentials - think perfectly cut t-shirts, modern trench coats, and minimalist knits in unique color palettes. It's a great choice for those who appreciate understated design and superior fabric quality in their casual clothes.
Shop now at www.uniqlo.com
Madewell has become the ultimate destination for effortless, timeless casual style, especially its amazing denim. The vibe is laid-back and a little bit artsy, focusing on pieces like leather totes, perfectly draped tees, and cozy knits. It feels like a more grown-up, refined version of Abercrombie's classic aesthetic, with a higher emphasis on quality and timelessness.
Shop now at www.madewell.com
While often known for its affordable dresses for special occasions, Lulus also has a fantastic offering of casual-chic pieces. You'll find cute tops, effortless daytime dresses, and trendy knits that channel a youthful and feminine energy. If you lean toward the dressier side of Hollister’s style, Lulus is a perfect fit.
Shop now at www.lulus.com
Everlane is known for its "Radical Transparency," offering modern, minimalist basics with a focus on ethical production. Their style is clean, sophisticated, and built around high-quality materials, from Pima cotton tees to Italian leather shoes. For those who want their casual closet staples to be both stylish and sustainably made, Everlane is a standout choice.
Shop now at www.everlane.com
Hailing from Montreal, Frank And Oak blends modern design with a deep commitment to sustainability. Their thoughtful collections feature casual chinos, button-down shirts, and outerwear often made from recycled and eco-friendly materials. It's an excellent option for building a conscious casual wardrobe with a clean, slightly outdoorsy aesthetic.
Shop now at www.frankandoak.com
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