Reformation

HQ
Los Angeles

Reformation launched 2009 when founder Yael Aflalo started repurposing vintage clothing in a small Los Angeles shop. What began as a sustainable passion project has evolved into the ultimate "cool girl" brand, known for turning eco-friendly materials into seriously covetable pieces that merge vintage silhouettes with modern appeal.

Reformation designs and ships all of its products from its LA base. While some of its clothing is also produced in LA, the brand also works with sustainable partner factories around the world. With a focus on sustainability, Reformation shares the environmental impact of each piece it produces and has ambitious goals to be Climate Positive by 2025.

Discover more brands like Reformation here.

Discover more brands

Aventura
Favourite

Aventura

Comfortable, Fair Trade clothing designed for women, by women.

Mejuri
Favourite

Mejuri

Fine jewelry for every day.

Birdwell
Favourite

Birdwell

America’s heritage beach brand, since 1961.

Nanushka
Favourite

Nanushka

Budapest-based fashion house dedicated to craftsmanship, detail and responsible production.

Antonia Saint NY
Favourite

Antonia Saint NY

Comfortable handmade heels to empower your confidence in comfort.

The Line by K
Favourite

The Line by K

A love letter to the women in our lives who exemplify fearlessness.