Reformation launched 2009 when founder Yael Aflalo started repurposing vintage clothing in a small Los Angeles shop. What began as a sustainable passion project has evolved into the ultimate "cool girl" brand, known for turning eco-friendly materials into seriously covetable pieces that merge vintage silhouettes with modern appeal.
Reformation designs and ships all of its products from its LA base. While some of its clothing is also produced in LA, the brand also works with sustainable partner factories around the world. With a focus on sustainability, Reformation shares the environmental impact of each piece it produces and has ambitious goals to be Climate Positive by 2025.
Beachwear for free-spirited women, blending rock 'n' roll attitude with laid-back coastal style.
