Lioness

HQ
Sydney, Australia

If a trend is bubbling on TikTok, Lioness probably made it three weeks ago. This Australian brand has mastered the art of high-speed, high-glamour fast fashion, creating the kind of statement-making "going out" pieces you see everywhere. They are a masterclass in the wholesale-to-DTC pivot, leveraging a network of influencers to saturate the market with edgy silhouettes, slinky cut-outs, and bold suiting at an impossible-to-ignore price. It’s not built to last, it’s built for right now. Lioness is the definitive brand for the big night out, delivering pure, unadulterated, and ephemeral look.

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