Untuckit vs. Bonobos: Which brand should you buy? [2026]

Untuckit specializes in casual shirts specifically designed to be worn untucked, offering a straightforward solution to a common style problem at a mid-range price. In contrast, Bonobos focuses on providing a perfect, tailored fit across a broader range of men's clothing, using premium materials and commanding a higher price point.

Let's break down everything you need to know to choose the right brand for your wardrobe and budget.

Untuckit: The Specialist in Untucked Shirts

Untuckit carved out its niche by solving one simple problem: creating shirts that look great untucked. Their core customer is the modern man who wants to look polished and put together in casual settings without the fuss of tucking. The brand is built around a signature shorter hem that hits at the perfect spot, offering a clean and intentional look.

• Product mix: The core of their offering is button-down shirts, polos, and henleys. Styles lean toward classic, modern, and preppy, making them versatile for weekend wear, casual Fridays, or running errands.
• Price point: Most shirts are priced accessibly, typically falling between $50 and $80.
• Quality: Materials primarily consist of comfortable and easy-care fabrics like cotton, linen, and breathable blends. While well-made for the price, the fabrics may not have the same longevity as premium alternatives.
• Sizing/Fit: This is a key selling point. Shirts are designed with a specific untucked length and a contoured hemline. Untuckit offers Slim, Regular, and Relaxed fits to accommodate different body types.
• Shopping experience: The online experience is simple and direct, but they also have physical stores in major cities for in-person fittings. They have also partnered with retailers like Nordstrom.

Untuckit is the ideal choice for men looking for an affordable and reliable solution for casual, untucked style with a consistent fit.

Shop Untuckit: untuckit.com

Bonobos: The Master of Men's Fit

Bonobos was founded on the mission to create better-fitting menswear, beginning with pants and expanding into a full apparel line. Their target customer values a precise, tailored fit and high-quality fabrication and is willing to invest in it. The brand is known for its extensive size options and excellent customer service, including "Guideshop" locations where you can get styled and fitted in person before ordering online.

• Product mix: Bonobos offers a wide collection including dress shirts, casual shirts, blazers, sweaters, pants, and shorts. The aesthetic is contemporary and versatile, blending new trends with timeless menswear.
• Price point: Prices are higher, reflecting the focus on fit and materials. Expect casual shirts to be in the $70 to $120 range.
• Quality: The brand uses premium cotton, linen, and performance fabrics with a clear attention to detail. Features like reinforced stitching contribute to the garments' durability and refined feel.
• Sizing/Fit: This is where Bonobos truly stands out. They offer not only Standard, Slim, and Athletic fits, but also multiple lengths and waist sizes for precise customization across their product lines.
• Shopping experience: Bonobos excels with a seamless online platform and high-touch in-person "Guideshops" for personalized styling sessions. Their online guides and helpful customer service make finding the perfect size easy.

For men who prioritize a truly customized fit and premium materials, Bonobos delivers a superior, tailored experience across the entire wardrobe.

Shop Bonobos: bonobos.com

Untuckit vs. Bonobos Comparison

Price Comparison

There's a clear difference in price between the two brands. Untuckit positions itself as an accessible-premium brand, with most shirts costing between $50 and $80. This makes it a great option for building a versatile casual wardrobe without breaking the bank.

Bonobos occupies a higher price tier, with shirts typically priced from $70 to $120. The higher cost reflects their investment in premium fabrics, more detailed construction, and extensive fit options. If your budget is flexible and quality is your main concern, this can be a worthwhile expense.

Quality & Materials

Untuckit focuses on reliable, comfortable fabrics that are easy to care for, like soft cottons and linen blends. The quality is solid for everyday wear, but it's designed more for comfort and convenience than long-term durability under heavy use.

Bonobos places a greater emphasis on material quality. They use higher-grade cottons and innovative performance fabrics that resist wrinkling and feel more substantial. The stitching and attention to detail are typically a step up, making their garments a longer-term investment.

Style & Aesthetic

Untuckit’s style is straightforward, classic, and preppy. Their patterns and colors are largely timeless - think checks, ginghams, stripes, and versatile solids. It’s an aesthetic that’s designed to be effortlessly stylish and appropriate for most casual settings.

Bonobos presents a more modern and fashion-forward look. While they offer classic styles, they also have a broader range of bold patterns, unique colors, and contemporary designs. This makes them a great choice for men who use their clothing to express a more distinct personal style.

Fit & Sizing

Untuckit's entire brand is built around one aspect of fit: the shirt’s length. Their shirts consistently hit that sweet spot between the belt and the bottom of your zipper. While they offer Slim, Regular, and Relaxed fits, their claim to fame is mastering the untucked look.

Bonobos focuses on a perfect fit across every dimension. Their extensive sizing model, including a popular Athletic fit that provides more room in the chest and slim at the waist, is their core advantage. They cater to a wider range of body types who struggle to find shirts that fit well off the rack.

Shopping Experience

Untuckit offers a classic retail experience, both online and in their physical stores. It’s a simple, no-fuss process aimed at getting you the right shirt quickly.

Bonobos has perfected a more personalized, service-oriented model. Their Guideshops don't carry inventory to take home, instead, you get one-on-one help from a stylist to find your exact correct size in every product, then your order is shipped to your home. It’s a high-touch experience designed to build confidence in your fit.

Sustainability & Ethics

Both brands are moving toward more responsible practices, but Bonobos has been more vocal and transparent about its efforts. They actively promote their use of sustainable fabrics and give more insight into their manufacturing process.

Untuckit has started incorporating more eco-friendly materials into their collections but provides less public information on their overall sustainability initiatives.

Which One Should You Choose?

The right choice comes down to what you prioritize in your wardrobe: a specific style solution or an overall perfect fit.

Choose Untuckit if:

• Your primary style goal is to perfect the untucked shirt look.
• You want affordable, stylish shirts for everyday casual wear.
• You prefer simple, classic designs over trendy patterns.
• You value a quick and easy shopping experience.

Choose Bonobos if:

• Finding a truly excellent fit is your number one priority.
• You are willing to invest more for premium fabrics and better durability.
• You have an athletic or hard-to-fit body type that doesn't work with standard sizing.
• You enjoy a more versatile and modern aesthetic in your clothing.

Frequently Asked Questions

Is Untuckit or Bonobos cheaper?

Untuckit is the more affordable option. Most of their shirts cost between $50-$80, whereas Bonobos shirts typically range from $70-$120.

Which brand has better quality?

Bonobos generally offers higher quality in terms of materials and construction. They use more premium fabrics and pay closer attention to details like reinforced stitching, leading to more durable garments. Untuckit's quality is good for its price but is built for everyday comfort rather than longevity.

What is the main difference in style?

Untuckit focuses on classic, preppy, and casual styles with timeless patterns. Bonobos has a more modern, fashion-forward aesthetic with a wider variety of colors, prints, and contemporary designs.

Which brand is better for an athletic build?

Bonobos is usually the better choice for an athletic build. Their dedicated Athletic fit option provides more room in the chest and shoulders while maintaining a taper through the waist, which is a common fit issue for muscular frames that standard sizes don't address well.

Do Untuckit shirts actually stay at the right length?

Yes. This is their core design feature. Untuckit shirts are engineered with a shorter hem that is designed to fall at the midpoint of your pants zipper, creating a clean, intentional untucked look.

Can I wear Bonobos shirts untucked?

Yes, many Bonobos casual shirts can be worn untucked. However, they are not specifically designed for it in the same way Untuckit shirts are, and the length may vary by style. You will want to check the specific measurements or length options if this is important to you.

Which fit is right for me?

With Untuckit, choose based on how close you want the shirt to be to your body: Slim (narrowest), Regular (a standard fit), or Relaxed (most room). With Bonobos, their guides direct you: Standard, Slim for thinner frames, or Athletic for broader shoulders and chests with a narrower waist.

Can I try clothes on from both brands in person?

Yes, both brands have physical retail locations. Untuckit has traditional stores where you can buy products directly. Bonobos has "Guideshops," which focus on fitting and styling, after which your order is placed online and shipped to you.