Spanx, the women's lifestyle brand, has collaborated with the Pantone Color Institute to create and officially unveil the brand's signature color, SPANX® Red. The announcement comes as part of the brand's 25th anniversary.
According to Laurie Pressman, Vice-President of the Pantone Color Institute, SPANX® Red is a "potent red tone infused with strength and determination." She describes it as "warm and full-bodied with a hint of yellow."
The brand's connection to the color dates back to its founding, when Sara Blakely used red packaging. "Red has been a hallmark of our brand since day one, and it felt so right to cement SPANX® Red in our 25th anniversary year," said Katie Weeks, Senior Vice President of Brand Marketing at Spanx.
To mark the launch, Spanx and Pantone are releasing a 3-piece, limited-edition capsule collection featuring merchandise in the new shade. The collection, designed by the Danish company Copenhagen Design, includes a Thermos, an Umbrella, and a Shopping Bag.
The items are available for a limited time on Spanx.com.
