Spanx Partners with Pantone to Launch Official "SPANX Red"

Spanx, the women's lifestyle brand, has collaborated with the Pantone Color Institute to create and officially unveil the brand's signature color, SPANX® Red. The announcement comes as part of the brand's 25th anniversary.

According to Laurie Pressman, Vice-President of the Pantone Color Institute, SPANX® Red is a "potent red tone infused with strength and determination." She describes it as "warm and full-bodied with a hint of yellow."

The brand's connection to the color dates back to its founding, when Sara Blakely used red packaging. "Red has been a hallmark of our brand since day one, and it felt so right to cement SPANX® Red in our 25th anniversary year," said Katie Weeks, Senior Vice President of Brand Marketing at Spanx.

To mark the launch, Spanx and Pantone are releasing a 3-piece, limited-edition capsule collection featuring merchandise in the new shade. The collection, designed by the Danish company Copenhagen Design, includes a Thermos, an Umbrella, and a Shopping Bag.

The items are available for a limited time on Spanx.com.