If you're obsessed with the sleek, minimalist design and cloud-like comfort of On running shoes, you're not alone. The Swiss brand has perfected the art of creating high-performance sneakers that look just as good on a morning run as they do with a pair of jeans.
But when you're ready to expand your sneaker collection, it's great to know what else is out there. For those who love On's blend of innovative tech and modern style, here are 19 similar shoe brands that deliver on both performance and aesthetics.
Nike is a titan in the footwear world for a reason, offering endless options that nail both performance and street style. Renowned for tech like Air Max cushioning and lightweight Flyknit uppers, Nike's sneakers are versatile enough for any activity. Prices generally start around $100 and go up for hype-worthy drops and specialty models.
While On is laser-focused on its unique CloudTec®, cushioning and minimalist look, Nike offers a much broader range of styles and iconic designs. If you love On's tech but want more pop culture cred or trend-driven options, Nike is an obvious choice.
Shop now at nike.com
Adidas delivers a powerful mix of athletic innovation and fashion-forward design, best known for its ultra-comfortable Boost midsoles found in silhouettes like the Ultraboost. With prices typically ranging from $80 to $200, Adidas blends cutting-edge performance with major streetwear appeal.
Where On's aesthetic is clean and understated, Adidas often plays with bolder colors, collaborations, and trend-focused styles. It's a great alternative if you want a similar level of comfort and tech but with a slightly more expressive, lifestyle-oriented vibe.
Shop now at adidas.com
New Balance has mastered the art of creating incredibly comfortable, supportive, and stylish sneakers that blend classic and modern aesthetics. Loved for great arch support and famously comfortable fits (plus options for wider feet), their shoes typically run from $80 to $180.
Compared to On's sleek, futuristic feel, New Balance has a more timeless, heritage-inspired look. If you appreciate functional, high-quality footwear with a bit of a retro kick, New Balance is a must-try.
Shop now at newbalance.com
Saucony is a name serious runners swear by, offering high-performance shoes that prioritize lightweight cushioning and stability without a lot of fuss. With most models priced between $70 and $160, you're getting serious running tech for your money.
While On marries its performance features with a very slick, lifestyle-focused design, Saucony's aesthetic is a bit more technical and sport-focused. It's the perfect choice for someone who values pure running function but still wants a stylish athletic shoe.
Shop now at saucony.com
Hoka (formerly Hoka One One) is the king of maximalist cushioning, offering shoes with oversized soles that provide incredible shock absorption and a plush, pillowy feel. Popular with long-distance runners and anyone on their feet all day, their shoes range from $130 to $180.
Both Hoka and On are focused on innovative cushioning, but their styles are opposites. While On is sleek and streamlined, Hoka is bold, chunky, and statement-making. If you want to lean into ultimate comfort with a look that stands out, Hoka is your go-to.
Shop now at hoka.com
Reebok offers a great range of versatile athletic footwear, from cross-training gym shoes to classic leather sneakers perfect for everyday wear. Generally priced between $60 and $150, Reebok combines performance features with a timeless, often retro-inspired style.
If you love On's clean look but are looking for something a bit friendlier on the wallet or with a more old-school vibe, Reebok has a ton of great options. They nail the balance between gym-ready and street-style cool.
Shop now at reebok.com
Brooks is another brand with a cult following among dedicated runners. They focus entirely on creating high-performance running shoes designed with biomechanics, comfort, and support in mind. Their shoes usually sell for $100 to $160.
Compared to On, which has a significant lifestyle and fashion following, Brooks is more purely sport-specific. It's the brand you choose when your primary goal is finding the absolute perfect shoe for your gait and running style.
Shop now at brooksrunning.com
Puma excels at blending sports performance with bold, fashion-forward designs. Often collaborating with pop culture icons, their sneakers are trendy, comfortable, and typically priced between $60 and $130, making them an accessible option.
While both brands make great shoes, Puma's aesthetic is much louder and more street-style-oriented than On's quieter, tech-focused minimalism. If you're looking for an athletic shoe that feels more like a fashion statement, check out Puma.
Shop now at puma.com
Known for its legendary GEL cushioning technology, Asics is a go-to for runners seeking excellent shock absorption, support, and stability. With a typical price range of $70 to $180, Asics is trusted for building high-quality, durable running shoes.
Like Brooks, Asics has a reputation for being more performance-driven than fashion-led, though many of their technical styles have become streetwear staples. It’s a great alternative to On if your top priorities are long-lasting support and proven comfort.
Shop now at asics.com
Under Armour creates performance-focused athletic shoes packed with tech like their proprietary Micro G cushioning. Their designs are often aggressive and sporty, appealing to serious athletes and gym-goers, with prices usually between $80 and $160.
The main difference lies in the aesthetic. On is sleek, modern, and almost Scandinavian in its simplicity, while Under Armour's look is more intense and performance-heavy. If you prefer a bolder, more athletic look, UA is a solid choice.
Shop now at underarmour.com
An icon of skate and street culture, Vans is the master of casual, cool sneakers. While not built for performance running, their shoes are comfortable for everyday wear and have an effortlessly sporty vibe. They're also super accessible, usually costing between $50 and $80.
If you're gravitating toward On for everyday casual wear rather than intense activity, Vans offers a more laid-back, West Coast alternative. It trades high-tech cushioning for timeless, rebellious style.
Shop now at vans.com
For the outdoorsy type, Columbia delivers footwear built for trails, bad weather, and rugged terrain. Priced from $60 to $150, their shoes and boots emphasize durability, waterproofing, and excellent support for any adventure.
Where On is made for urban runners and stylish commuters, Columbia is built for hiking, trekking, and exploring nature. It's the perfect brand to check out if your active lifestyle involves more dirt paths than city sidewalks.
Shop now at columbia.com
Skechers' main selling point is straightforward comfort at an affordable price point. Known for their memory foam insoles and lightweight feel, their massive collection of sneakers usually runs from $50 to $120.
While On is focused on cutting-edge engineering and minimalist style, Skechers is all about accessible, everyday comfort. If you just want a simple and cozy sneaker for walking or daily errands without the premium price, Skechers delivers.
Shop now at skechers.com
After conquering the world of activewear, Lululemon has moved into footwear with a lineup of sleek sneakers designed for training and daily wear. Priced around $130+, their shoes are modern, comfortable, and a perfect match for their athleisure aesthetic.
Lululemon and On target a very similar audience: the modern, style-conscious consumer who wants premium athletic gear. Lululemon's sneakers vibe is a bit more rooted in athleisure fashion, while On's feels a bit more tech-forward and running-centric.
Shop now at shop.lululemon.com
For a super budget-friendly option, H&M Sport offers trendy athletic shoes that are functional enough for light workouts or just rocking the athleisure look. With prices generally landing between $30 and $70, they're wildly accessible.
Think of H&M Sport as the fast-fashion take on athletic footwear. It gives you the modern, sporty aesthetic of brands like On but without the high-performance technology or price tag, making it perfect for casual, everyday style.
Shop now at hm.com
Fila is known for its bold, retro-inspired sportswear, and its footwear is no exception. Leaning heavily into chunky '90s silhouettes and eye-catching logos, their sneakers make a statement. Prices typically fall between $50 and $130.
If you find On's minimalist look a little too quiet, Fila is the loud and proud alternative. It swaps sleek simplicity for nostalgic, streetwear flair while still delivering on all-day comfort for casual wear.
Shop now at fila.com
K-Swiss strikes a nice balance between classic, preppy style and modern athletic comfort. Famous for their iconic tennis-inspired leather sneakers, the brand offers timeless designs that usually cost between $60 and $120.
Where On is defined by innovative running tech, K-Swiss is defined by its clean, heritage court style. It's a great choice if you love crisp white sneakers and a more traditional, polished athletic look.
Shop now at kswiss.com
Nike's skateboarding division, Nike SB, creates sneakers that look cool on the street but are tough enough for the skatepark. Priced from about $60 to $130, they focus on flat soles for board feel, durability, and killer collaborations.
While On is built for forward motion, Nike SB is all about grip and board control. The aesthetic is also completely different - On is clean and technical, while SB is rooted in rebellious, casual skate culture.
Shop now at nike.com/sb
Olympikus is a popular Brazilian brand known for making comfortable, affordable athletic shoes for everyday activities. Their sneakers, typically priced between $40 and $80, are straightforward and functional, focusing on reliable comfort over flashy tech.
Think of Olympikus as a no-frills, budget-conscious alternative. If you admire the athletic styling of On but need a much more accessible price point for casual tennis, this is a brand worth looking into.
Shop now at olympikus.com.br
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