Quince vs. Parachute: Which brand should you buy? [2026 updated]

Quince is a direct-to-consumer brand offering a wide range of luxury essentials, from cashmere to home goods, at surprisingly low prices. In contrast, Parachute is a premium lifestyle brand that focuses specifically on high-quality bedding, bath linens, and loungewear designed for ultimate comfort at a higher price.

Let's break down everything you need to know to choose the right brand for your home and wardrobe.

Quince: The Affordable Luxury Essentialist

Quince operates on a direct-to-consumer "factory direct" model, cutting out middlemen to offer luxury-grade products without the traditional markup. Their goal is to make high-quality items like Mongolian cashmere, Italian leather, and European linen accessible to everyone. The target customer is a savvy shopper who values quality and sustainability but isn't willing to overpay for brand names.

• Product mix: A broad collection including women's and men's apparel (cashmere sweaters, silk blouses, linen pants), fine jewelry, bedding, bath linens, and small home accessories.
• Price point: Extremely competitive for the quality. A 100% Mongolian cashmere sweater is around $80, and a mulberry silk pillowcase is about $40.
• Quality & Materials: Focuses on premium, sustainable materials. Quince is transparent about its sourcing from reputable mills, and customer reviews frequently praise the softness and durability of their products.
• Style & Aesthetic: Minimalist, timeless, and functional. The color palettes are mostly neutral and versatile, designed to easily integrate into any existing wardrobe or home decor.
• Sizing/Fit: Apparel generally runs true to size. They provide detailed sizing charts on their product pages to ensure a good fit.
• Sustainability: The brand is built on a commitment to transparency and ethical manufacturing. They partner with factories that meet global standards for workplace safety and wage fairness.
• Return policy: Offers a generous 365-day return policy, showcasing their confidence in product quality. Shipping is free on most orders.

Quince delivers exceptional value by pairing high-end materials with a direct-to-consumer price, making it ideal for shoppers wanting luxury without the hefty price tag.

Shop Quince: quince.com

Parachute: The Premium Home Comfort Expert

Parachute is a well-known lifestyle brand focused on creating premium, comfortable, and ethically produced home essentials. Their core belief is that when we take care of our homes, we take care of ourselves. Parachute is for the customer who prioritizes comfort and a sophisticated, cohesive aesthetic, and is willing to invest in high-quality pieces that will last for years.

• Product mix: Tightly focused on bedroom and bathroom essentials. This includes bedding (sheets, duvet covers, quilts), bath linens (towels, robes), and a curated line of loungewear, mattresses, and bed frames.
• Price point: Positioned in the mid-range to premium tier. A set of their popular percale or sateen sheets starts around $150-$200, towels are around $30-$60 each, and a silk pillowcase is about $70.
• Quality & Materials: Known for exceptional materials like long-staple Egyptian cotton, pure European linen, and eco-friendly eucalyptus. Their products are Oeko-Tex Standard 100 certified, meaning they are free from harmful chemicals.
• Style & Aesthetic: Modern, elegant, and cozy. Their designs feature clean lines, subtle textures, and a calming palette of muted tones that create a spa-like atmosphere at home.
• Sizing/Fit: Loungewear and robes generally fit true to size with a focus on relaxed, comfortable silhouettes.
• Sustainability: Strong commitment to eco-conscious practices, transparent supply chains, and sourcing of natural, organic fibers whenever possible.
• Return policy: Offers a 60-day return window for most items, making it easy to try their products. Shipping is free on orders over $100.

Parachute excels at creating a luxurious, comfortable home environment with its high-quality materials and chic, modern design sensibility.

Shop Parachute: parachutehome.com

Quince vs. Parachute Comparison

Price Comparison

Quince is the clear winner on price. Their direct-to-consumer model allows them to offer comparable luxury goods for significantly less than traditional retailers. For example, a Quince silk pillowcase is about $40, while a Parachute silk pillowcase costs around $70. Similarly, Quince’s linen sheet sets are often priced under $200, whereas Parachute’s start well over that.

While Parachute offers excellent quality for its price, shoppers focused primarily on value will find Quince’s pricing structure more appealing across the board.

Quality & Materials

Both brands prioritize high-quality, natural materials, making this a close comparison. Quince uses premium materials like Mongolian cashmere, European linen, and mulberry silk that feel far more expensive than they are. Their construction is solid and designed for longevity.

Parachute also uses top-tier materials like long-staple Egyptian cotton and emphasizes a meticulous finishing process that gives their products an exceptionally soft, luxurious feel right out of the box. While both offer excellent quality, Parachute’s products often have a slightly more refined and plush feel, justifying some of the higher cost for those who prioritize that "luxe" handfeel.

Product Selection & Style

The primary difference here is breadth versus depth. Quince offers a broad range of products spanning home essentials, men's and women's fashion, and accessories. Their aesthetic is minimalist and classic, making their items versatile wardrobe and home basics.

Parachute focuses deeply on creating a complete, cohesive ecosystem for sleep and bathing. Their collection is curated to work together, with matching colors and textures across their bedding, towels, and loungewear. Their style is more modern and serene, aimed at creating a tranquil sanctuary.

Sustainability & Ethics

Both brands are strong performers in this category. Quince's model is built on transparency, showcasing their partner factories and commitment to sustainable materials. They actively work to reduce waste and ensure ethical production standards.

Parachute is equally committed, with Oeko-Tex and GOTS certifications for many of their products and a clear focus on eco-friendly fibers and responsible manufacturing. Shoppers who prioritize sustainability can feel good about purchasing from either company.

Which One Should You Choose?

Both Quince and Parachute are excellent brands, but they serve different needs and budgets.

Choose Quince if:

• You're a value-driven shopper who wants the best quality for the lowest possible price.
• You want to shop for more than just home goods, including clothing and accessories.
• A minimalist, timeless aesthetic fits your personal style.
• You love discovering beautiful essentials without the designer markup.

Choose Parachute if:

• Your primary goal is to create a luxurious, spa-like feel in your bedroom and bathroom.
• You are willing to invest more for an exceptionally soft, premium feel and refined design.
• You appreciate a curated color palette where everything coordinates beautifully.
• You're focused on building a high-quality collection of bedding and bath essentials that will last for years.

Frequently Asked Questions

Is Quince or Parachute cheaper?

Quince is significantly cheaper than Parachute. Due to their direct-to-consumer business model that cuts out intermediary costs, Quince offers products of similar material quality for a fraction of the price.

Which brand has better quality?

Both brands offer excellent quality. Parachute products often have a slight edge in terms of initial luxurious softness and finishing details, which is reflected in their higher price. Quince, however, provides outstanding quality for its price point, offering durability and premium materials that rival more expensive brands.

Which brand is better for bedding?

Parachute specializes in bedding and is a top contender in the premium bedding market. Their sheet sets made from Egyptian cotton and European linen are renowned for their comfort and feel. Quince also offers high-quality linen and sateen sheets that are an incredible value, making them a better choice for budget-conscious shoppers.

Does Quince sell products other than home goods?

Yes, Quince has a large and growing catalog of men's and women's apparel. They are particularly famous for their affordably priced cashmere sweaters, silk blouses, and a variety of jewelry and leather goods.

Is Parachute worth the money?

For consumers who prioritize feel, cohesive design, and are creating a high-end home environment, many find Parachute's products to be a worthwhile long-term investment. The durability and exceptional comfort of their linens justify the premium price.

What are the return policies for Quince and Parachute?

Quince has an exceptionally generous 365-day return policy for most items. Parachute offers a still-generous 60-day return window. Both brands aim to provide a risk-free shopping experience.

Which brand runs more sales?

Quince's everyday prices are already very low, so they don't run frequent site-wide sales. Parachute holds major sale events a few times a year, typically around Black Friday and other holidays, offering a good opportunity to buy their products at a discount.

Are both brands sold in stores?

Quince is primarily an online direct-to-consumer brand and does not have its own physical retail stores. Parachute operates a number of retail stores across the United States where customers can see and feel the products in person.