Outdoor Voices vs. Vuori: Which brand should you buy? [2026]

Outdoor Voices is known for its approachable, colorful, and versatile activewear designed for everyday movement at a more accessible mid-range price point. In contrast, Vuori focuses on a premium, laid-back California aesthetic, using exceptionally soft and durable high-performance fabrics that come with a higher price tag. The choice often comes down to budget and whether you prioritize playful style or luxurious, long-lasting materials.

Let's break down everything you need to know to choose the right activewear brand for your lifestyle and needs.

Outdoor Voices: The Brand for Everyday Movement

Outdoor Voices champions the idea of "Doing Things," creating activewear for recreational activity rather than hardcore performance. The brand appeals to those who want functional, stylish, and comfortable apparel for dog walks, yoga classes, and grabbing coffee. Their aesthetic is minimalist and modern, featuring Cabbage Patch Kids-inspired color palettes and inclusive designs that make movement feel fun and approachable.

• Product mix: The collection includes leggings, sports bras, tops, shorts, sweats, and their iconic Exercise Dress. Fabrics like TechSweat and CloudKnit are engineered for movement, stretch, and softness.
• Price point: Sits comfortably in the mid-range activewear market. Their popular leggings typically cost around $75-$90, with tops and sports bras ranging from $40 to $70.
• Quality &, Materials: Quality is solid for everyday wear and light to moderate workouts. Their fabrics are comfortable and hold up well, but may not offer the same high-performance durability as more technical brands during intense training sessions.
• Sizing/Fit: Garments generally run true to size with a comfortable, body-hugging fit designed to move with you. Sizing is inclusive, ranging from XS to 3X in many popular styles.
• Sustainability: The brand uses recycled materials in many of their products and has initiatives aimed at reducing its environmental footprint and ensuring responsible sourcing.

Outdoor Voices is an excellent choice for those seeking stylish, fun, and versatile activewear that doesn't break the bank and performs well for everyday activities.

Shop Outdoor Voices: outdoorvoices.com

Vuori: Leader in Performance & West Coast Style

Based in Southern California, Vuori seamlessly blends technical performance with a relaxed, coastal aesthetic. The brand is famous for its proprietary fabrics that are exceptionally soft, comfortable, and durable. Vuori's target customer values high-end materials and versatile pieces that work for a tough workout, a long flight, or a casual weekend.

• Product mix: Best known for their Performance Joggers and Kore Shorts, Vuori also offers a full range of leggings, tops, jackets, and shorts. The focus is on versatile pieces with a more muted, sophisticated color palette.
• Price point: Vuori is positioned as a premium brand. Their famous joggers cost around $98-$120, performance tops are $50-$80, and leggings range from $90-$110.
• Quality &, Materials: This is where Vuori shines. Their fabrics are renowned for their incredible softness, four-way stretch, moisture-wicking properties, and long-term durability. Pieces retain their shape and feel even after many washes.
• Sizing/Fit: Vuori also runs true to size, though many pieces, like their joggers, have a more relaxed and forgiving fit. They provide a range of sizes from XS to XXL.
• Sustainability: As a Certified B Corporation, Vuori meets high standards of environmental and social responsibility. They use sustainable materials like recycled polyester and are transparent about their supply chain and manufacturing processes.

Vuori is the go-to for shoppers prioritizing exceptional comfort, fabric technology, and long-lasting durability in their activewear, with a strong commitment to sustainability.

Shop Vuori: vuoriclothing.com

Outdoor Voices vs. Vuori Comparison

Price Comparison

There is a clear difference in price between the two brands. Outdoor Voices is the more budget-friendly option, with most core items like leggings and tops priced between $50 and $90. This makes it an attractive choice for those building an activewear wardrobe or looking for stylish pieces without a major financial commitment.

Vuori occupies a premium space, and its prices reflect that. Core items generally range from $70 to $180, with their highly sought-after joggers approaching $100. While the upfront cost is higher, many customers consider it a long-term investment due to the superior quality and durability of the materials, which often outlast more affordable alternatives.

Quality &, Materials

Both brands produce quality apparel, but their materials target different uses. Outdoor Voices uses functional performance fabrics like their TechSweat for high-sweat activities and CloudKnit for lounging. The quality is reliable for everyday workouts, hiking, and yoga, offering good comfort and breathability.

Vuori is celebrated for its fabric innovation. Materials like their DreamKnit™, used in the Performance Jogger, are famously soft and comfortable, while their technical fabrics offer excellent moisture-wicking, durability, and shape retention. For intense training or for users who are particularly sensitive to fabric feel, Vuori consistently earns higher marks for creating a more luxurious and resilient product.

Style &, Aesthetic

The brands' styles reflect their core philosophies. Outdoor Voices has a playful, modern, and often colorful aesthetic. With an emphasis on matching sets and bold color-blocking, their designs are energetic and youthful, appealing to those who want their workout gear to make a statement.

Vuori's style is more understated, refined, and versatile, embodying a Southern California cool. Their color palettes typically feature earth tones, neutrals, and muted shades that easily transition from the gym to everyday life. The look is more sophisticated and less trend-focused, appealing to customers who prefer a classic, laid-back-but-pulled-together aesthetic.

Fit &, Sizing

Both brands generally offer true-to-size fits and provide inclusive sizing. Outdoor Voices' pieces often have a snug, compressive fit designed for athletic activity, which keeps everything in place while you move. Their sizing is consistent, making it easy to order online with confidence.

Vuori also fits true to size, but many of its signature pieces, especially the joggers and shorts, feature a more relaxed and comfortable silhouette. This slightly looser fit is part of their casual, everyday appeal and is often praised for not feeling restrictive during workouts or casual wear.

Sustainability &, Ethics

Both brands are actively working on sustainability, but Vuori has a more established and transparent commitment. Outdoor Voices utilizes recycled fabrics and works to reduce its environmental impact, which is a positive step. However, their initiatives are still evolving relative to some industry peers.

Vuori goes further as a Certified B Corporation, which legally requires it to consider the impact of its decisions on workers, customers, suppliers, community, and the environment. This certification, along with their use of recycled materials and commitment to ethical manufacturing, makes them a stronger choice for consumers who place a high priority on sustainability.

Which One Should You Choose?

The right choice really depends on your priorities and what you're looking for in activewear. Both brands are excellent, but they serve different needs.

Choose Outdoor Voices if:

• Your primary activities are walks, yoga, and light to moderate gym workouts.
• You are on a budget or prefer to own several versatile sets in different colors.
• You love a bright, playful, and modern aesthetic with bold color options.
• Community and an inclusive, fun approach to "Doing Things" resonates with you.

Choose Vuori if:

• You prioritize exceptionally soft, comfortable, and luxurious-feeling fabrics.
• Durability and long-term value are more important to you than the initial price tag.
• You need high-performance gear that holds up during intense training but still looks great every day.
• A strong, transparent commitment to sustainability is a key factor in your purchase decisions.
• You prefer a refined, understated style with neutral tones and a relaxed, versatile fit.

Frequently Asked Questions

Is Vuori or Outdoor Voices more expensive?

Vuori is consistently more expensive than Outdoor Voices across all categories. It is positioned as a premium activewear brand, with prices that reflect its high-end materials and construction.

Which brand’s quality is better?

While both offer good quality, Vuori is widely regarded as having superior fabric quality, softness, and durability. Their apparel is built to last through intense workouts and repeated washing, often making it a better long-term investment.

How does the sizing compare between Outdoor Voices and Vuori?

Both brands generally run true to size and offer inclusive sizing options. Outdoor Voices tends to have a more snug, athletic fit, while many of Vuori's key pieces, like their popular joggers, have a slightly more relaxed, comfortable silhouette.

Which brand is better for running?

For serious runners, Vuori is often the better choice. Their technical fabrics are excellent at wicking sweat, and their shorts and leggings are designed for high-impact movement without sacrificing comfort. While Outdoor Voices can work for casual jogs, Vuori's materials are optimized for higher-performance activities.

Are Outdoor Voices and Vuori sustainable?

Both brands are making efforts towards sustainability. However, Vuori has stronger credentials as a Certified B Corporation, indicating a verified high standard for social and environmental performance, transparency, and accountability.

What styles are Outdoor Voices and Vuori best known for?

Outdoor Voices is famous for its iconic Exercise Dress and colorful legging and bra sets. Vuori is best known for its incredibly soft and comfortable men's Kore Shorts and women's Performance Joggers.

Where can I buy Outdoor Voices and Vuori?

Both brands primarily sell direct-to-consumer through their websites and branded retail stores. Vuori is also available at select premium retailers like Nordstrom, REI, and Equinox gyms.

Which brand is better for lounging and casual wear?

Both are great choices for casual wear, but Vuori often wins in this category due to the unmatched softness of its fabrics. The Vuori Performance Joggers have a cult following specifically for their comfort, making them a top pick for lounging, travel, and running errands.