Lululemon vs. One Tooth: Which brand should you buy? [2026]

Lululemon is a global leader in premium activewear known for its high-performance proprietary fabrics and minimalist style, positioning it as a luxury brand. One Tooth is an emerging, eco-conscious alternative that focuses on affordability, sustainability, and expressive, vibrant designs using recycled and organic materials.

Let's compare everything you need to know to choose the right activewear brand for your closet and workouts.

Lululemon: The Leader in Premium Activewear

Lululemon has built a reputation on high-quality, long-lasting athletic apparel that seamlessly blends performance with everyday style. Its target customer values investing in top-tier fabrics and a dependable, flattering fit for everything from intense yoga sessions to running errands. The brand is synonymous with the athleisure movement it helped popularize.

• Product mix: Extensive collection of women's and men's activewear, including their famous leggings, sports bras, tops, jackets, and accessories for yoga, running, and training.
• Price point: Premium, with most items priced in the upper range of the activewear market. Their popular Align leggings typically cost $98, while jackets and outerwear can exceed $150.
• Quality & Materials: Famous for proprietary technical fabrics like the buttery-soft Nulu™ for yoga and the sleek, compressive Luxtreme™ for training, both designed for stretch, moisture-wicking properties, and durability.
• Style & Aesthetic: Sleek, modern, and minimalist. Collections often feature solid, monochrome color palettes and subtle branding, making pieces versatile and timeless.
• Sizing/Fit: Known for a consistent and flattering fit that runs true to size. They offer a wide range from size 0 to 20 in many popular styles.
• Sustainability: The brand has initiatives focused on using recycled materials and reducing waste, though their overall transparency on manufacturing processes is less detailed than competitors focused solely on eco-friendly practices.

Lululemon is designed for shoppers who are willing to pay a premium for an exceptional fabric feel, proven performance, and a versatile, understated look.

Shop Lululemon: shop.lululemon.com

One Tooth: The Eco-Conscious Activewear Challenger

One Tooth enters the market with a clear mission: to provide stylish, high-performance activewear that is both affordable and environmentally responsible. The brand targets a new generation of consumers who want their purchases to reflect their values, without spending a fortune. It's a great choice for those who want their workout clothes to be as expressive as they are sustainable.

• Product mix: A growing range of women's activewear and lifestyle pieces, including leggings, tops, outerwear, and accessories.
• Price point: Affordable and mid-range, offering a strong value proposition. Leggings are generally priced between $40 and $80, with other items staying below the $120 mark.
• Quality & Materials: Focuses on eco-friendly materials such as recycled polyester, organic cotton, and other biodegradable fabrics. The quality is durable and built for performance, though the fabrics don't have the same unique, premium feel as Lululemon's.
• Style & Aesthetic: Bold, vibrant, and expressive. One Tooth is not shy about using eye-catching prints and bright colorways, appealing to those who want their activewear to stand out.
• Sizing/Fit: Sizing is generally consistent and runs from XS to XL. Their detailed online sizing charts are helpful for finding the right fit for various body types.
• Sustainability: This is the core of the brand. They are highly transparent about their use of eco-certified materials, sustainable manufacturing processes, and efforts to minimize their ecological footprint.

One Tooth is the ideal choice for environmentally aware shoppers looking for functional, vibrant designs at a more accessible price.

Shop One Tooth: onetooth.com

Lululemon vs. One Tooth Comparison

Price Comparison

There is a clear difference in pricing between these two brands. Lululemon operates firmly in the premium category. Their classic Align leggings start at $98, and it's common for tops and bras to be in the $50-$80 range. This reflects their investment in proprietary fabrics, a large retail footprint, and significant brand marketing.

One Tooth is positioned as a much more affordable option. You can find high-quality leggings for half the price of Lululemon's, typically from $40 to $80. Their focus on a direct-to-consumer online model allows them to offer sustainable products without the luxury markup, making them the clear winner for budget-conscious shoppers.

Quality & Materials

Lululemon's biggest strength is its fabric innovation. Materials like Nulu and Luon are benchmarks in the industry for their unique combination of softness, stretch, and durability. Customers often justify the high price with the longevity and unmatched comfort of the garments. The feel of Lululemon fabric is often what creates loyal, repeat customers.

One Tooth focuses on materials with a different purpose: sustainability. Their use of recycled polyester and organic cotton results in products that are durable, breathable, and perform well during workouts. While they may not have that distinct "buttery-soft" feel Lululemon is known for, the quality is solid, especially for the price point, and the eco-friendly aspect is a primary draw.

Style & Aesthetic

Style is a major differentiator. One Tooth appeals to those who want to make a statement. Their collections are filled with vibrant patterns, bold prints, and unique color combinations. Their aesthetic is fun, energetic, and expressive. It's activewear designed to be seen.

Lululemon champions a more timeless and minimalist look. Their core collection features solid colors, subtle heathered textures, and simple, clean lines. This understated style makes their pieces incredibly versatile, easily transitioning from the yoga mat to a coffee shop. Choose Lululemon if you prefer a classic, "quiet luxury" look, choose One Tooth if you like your clothes to have a personality of their own.

Fit & Sizing

With years of experience and customer feedback, Lululemon has refined its fits to be very consistent and flattering across a wide range of body types. Their sizing is reliable, and they offer an extensive range, making it easy for customers to find their perfect size. The engineering behind their seam placements and patterns is designed to support and sculpt.

One Tooth also offers consistent, true-to-size fits and provides detailed sizing guides to help online shoppers. As a newer brand, they may not offer the same extensive size range as Lululemon, but their products are designed for comfort and support during movement. Most shoppers find their standard sizing to be accurate.

Sustainability & Ethics

This is where One Tooth clearly leads. The entire brand is built around environmental responsibility. From sourcing recycled and organic materials to transparent communication about their manufacturing, sustainability is their central value proposition. Consumers who prioritize eco-conscious and ethical production will find One Tooth's mission aligns perfectly with their values.

Lululemon has made strides in sustainability with public goals and initiatives around using recycled fibers and creating circular systems. However, as a massive global corporation, its progress is slower, and critics often call for greater transparency in its supply chain. For the truly eco-focused shopper, One Tooth's single-minded dedication gives it the edge.

Which One Should You Choose?

Both brands offer excellent products, but they serve very different priorities and shoppers.

Choose Lululemon if:

• You prioritize the feel of fabric above all else and are willing to pay for that luxury experience.
• You prefer a minimalist, versatile aesthetic that works for both workouts and casual wear.
• You want clothes with a proven track record of durability and an exceptionally flattering fit.
• You value brand recognition and enjoy an elevated in-store shopping experience.

Choose One Tooth if:

• Sustainability and supporting an eco-friendly brand are your top priorities.
• You love expressing your personality through bold, vibrant, and unique prints.
• You are looking for high-quality, functional activewear at a more accessible, mid-range price.
• You value brand transparency and want to know how and where your clothes are made.

Frequently Asked Questions

Is Lululemon or One Tooth more expensive?

Lululemon is significantly more expensive. Their leggings typically start around $98, while One Tooth leggings are priced in the $40-$80 range, making One Tooth the more budget-friendly option.

Which brand has better quality leggings?

This depends on what you define as "quality." Lululemon's proprietary fabrics are unmatched in terms of softness and feel, which many associate with higher quality. However, One Tooth's leggings are made from durable, eco-friendly materials that perform well and hold up over time, offering excellent quality for their price.

Is One Tooth a sustainable brand?

Yes, sustainability is the core of One Tooth's brand identity. They prioritize using recycled, organic, and biodegradable materials and are transparent about their environmentally responsible manufacturing practices.

How does Lululemon's sizing compare to One Tooth's?

Both brands generally run true to size. Lululemon has a more established reputation for a consistent fit across its extensive product line and offers a wider range of sizes. One Tooth is also reliable, but as a newer brand, its size range may be more limited.

Which brand is better for yoga?

Lululemon was originally founded as a yoga apparel brand, and its buttery-soft Nulu fabric (used in Align leggings) is a favorite among yogis. However, One Tooth's flexible, breathable leggings are also perfectly suitable for yoga and other studio activities.

Does One Tooth have physical stores?

One Tooth primarily operates as an online, direct-to-consumer brand. This helps keep their prices lower compared to brands like Lululemon that have a large physical retail presence.

What styles is each brand known for?

Lululemon is known for its minimalist, sleek, and timeless designs, primarily in solid colors. One Tooth is known for its bold, vibrant prints and expressive, eye-catching colorways.

Which activewear brand is best for running?

Both brands offer products suitable for running. Lululemon has specific fabric technologies like Luxtreme and Everlux designed to handle sweat and provide compression for high-impact activities. One Tooth also offers durable options, but Lululemon's specialized running gear is more established.