On vs. Lululemon: Which brand should you buy? [2026]

On is a performance-first Swiss brand that has quickly become a leader in innovative running footwear, focusing on cutting-edge cushioning technology and sleek, minimalist design. In contrast, Lululemon is an apparel giant known for its premium, versatile activewear that blends high-quality fabrics and a fashion-forward aesthetic, excelling in pieces like leggings and sports bras.

Let's compare everything you need to know to decide whether On's technical footwear or Lululemon's lifestyle apparel is right for you.

On: Performance Footwear with Swiss Engineering

Born in the Swiss Alps, On has engineered a reputation for high-performance running shoes that don't sacrifice style. The brand is built around its proprietary CloudTec® cushioning technology, which provides a unique sensation of running on clouds with soft landings and explosive take-offs. On targets serious runners, fitness enthusiasts, and style-conscious consumers who demand innovation, comfort, and a clean, modern aesthetic in their athletic gear.

• Product mix: Primarily known for running shoes for road, trail, and competition. Their line also includes a growing collection of activewear like performance tees, shorts, and jackets designed with the same minimalist, high-function approach.
• Price point: Premium pricing reflects its technical features. Running shoes typically range from $130 to $180, while high-performance and specialty models can exceed $200. Apparel items are generally priced between $30 and $150.
• Quality &, Technology: The core of the brand is its CloudTec® sole, which offers multi-directional cushioning. They use engineered mesh uppers for breathability and are increasingly incorporating sustainable, recycled materials into their products.
• Sizing/Fit: Most On shoes fit true to size. However, some runners find certain models have a slightly narrower fit, particularly in the midfoot, compared to other brands.
• Sustainability: On is deeply committed to sustainability, using recycled materials, developing eco-friendly manufacturing processes, and creating a fully recyclable shoe through its Cyclon subscription service.
• Return policy: Offers a standard return policy on unworn items and a limited warranty covering manufacturing defects.

On is the clear choice for athletes who prioritize shoe technology, lightweight performance, and a sleek, functional design.

Shop On: on-running.com

Lululemon: The Leader in Premium Athleisure

Lululemon started as a yoga-inspired brand and has since grown into a global leader in high-quality athletic and lifestyle apparel. Renowned for its buttery-soft fabrics and exceptionally flattering fits, the brand has cultivated a loyal following that wears its gear for everything from intense workouts to daily errands. Lululemon focuses on blending comfort, durability, and modern style, making it a go-to for those who want their activewear to perform well and look great.

• Product mix: Extensive range of activewear, including leggings, sports bras, tops, shorts, and outerwear. While apparel is their core business, Lululemon has also expanded into footwear and accessories like bags and yoga mats.
• Price point: Positioned firmly in the premium segment. Their famous leggings typically range from $80 to $150, sports bras are $50-$80, and shoes fall into the $130-$180 range.
• Quality &, Materials: Best known for its proprietary fabrics like the soft Nulu™ (used for Align™ leggings) and the sweat-wicking Everlux™. These materials offer excellent stretch, opaqueness, and durability wash after wash.
• Sizing/Fit: Sizing is generally consistent, but some shoppers find certain compressive or form-fitting styles run slightly small. Their size chart is reliable, with a range spanning from 0 to 20 in many items.
• Shopping Experience: Offers an excellent in-store and online experience with amenities like free hemming and community fitness events. Known for exceptional customer service.
• Return policy: Features a generous return policy and stands behind its products with a quality promise that addresses any performance or craftsmanship issues.

With its high-quality fabrics and fashion-forward approach, Lululemon is perfect for those seeking versatile activewear that excels both in and out of the gym.

Shop Lululemon: shop.lululemon.com

On vs. Lululemon Comparison

Price Comparison

Both On and Lululemon operate in the premium activewear market, and their prices reflect that. On's shoes are priced competitively with other high-end running brands, generally costing between $130 and $180. The cost is justified by the specialized cushioning technology and Swiss engineering behind each pair. Lululemon's footwear falls into a similar price bracket.

In apparel, Lululemon is generally more expensive line-for-line. A pair of their iconic Align leggings can cost upwards of $98, whereas On's performance tights are priced similarly. However, Lululemon's broader range of jackets, hoodies, and lifestyle pieces often carry higher price tags. The better value depends entirely on your priority: for footwear innovation, On provides strong value. For premium multi-purpose apparel, many shoppers find Lululemon’s fabric and fit worth the investment.

Quality &, Materials

Each brand excels in quality but with a different focus. On's quality is centered on performance materials and construction. Their engineered mesh uppers are durable and breathable, and their CloudTec® soles are designed to withstand hundreds of miles of impact while maintaining responsiveness.

Lululemon's quality shines through its proprietary fabrics. Materials like Nulu™, Luon™, and Everlux™ are industry standards for softness, durability, four-way stretch, and sweat-wicking capabilities. Their apparel is famous for retaining its shape and comfortable feel even after years of use and washing, making it a long-term wardrobe investment.

Product Selection

This is where the two brands most clearly diverge. On is, first and foremost, a footwear company. Their product catalog is dominated by running and training shoes for various terrains and activities. Their apparel line is growing but still serves as a complement to their footwear, with core pieces designed for running and training.

Lululemon, conversely, is an apparel-first brand with a massive selection of leggings, tops, bras, shorts, joggers, jackets, and accessories. Their product lines cover yoga, training, running, and casual "On the Move" lifestyle wear. While they have entered the footwear market, their expertise and reputation are built on clothing. If you're building a complete activewear wardrobe, Lululemon offers far more options.

Fit &, Sizing

On's running shoes generally fit true to size for length, though they are often described as having a standard-to-narrow fit. This is common among European performance brands and may require trying a half-size up if you have wider feet. Their apparel follows a standard athletic fit.

Lululemon is known for its consistent and flattering fit, especially in its leggings and tops. However, because much of its clothing is designed to be compressive or form-fitting, some may prefer to size up for a more comfortable fit, especially in items made with Luxtreme™ or Everlux™ fabrics. Their generous size range (typically 0-20) offers more inclusivity than many activewear brands.

Style &, Aesthetic

On embodies a sleek, European minimalist aesthetic. Its designs are clean, technical, and often use monochromatic color palettes with subtle branding. The look is modern and performance-driven, easily translating from the running track to a casual urban setting without looking overly loud.

Lululemon merges performance with high-fashion athleisure. Their aesthetic is more trend-focused, offering a wide array of colors, seasonal patterns, and versatile designs that are explicitly made to be worn both during workouts and as everyday casual wear. The style is chic, sophisticated, and instantly recognizable.

Which One Should You Choose?

The right choice comes down to what you're shopping for. Both brands create exceptional products but specialize in different categories.

Choose On if:

• You are a runner or athlete looking for innovative footwear technology.
• Your main priority is performance, comfort, and responsiveness in a shoe.
• You prefer a clean, minimalist design aesthetic with a technical edge.
• Sustainability in your footwear is a major factor in your purchase decision.

Choose Lululemon if:

• You are primarily looking for premium, high-quality activewear like leggings, tops, and bras.
• Fabric feel, flattering fit, and next-to-skin comfort are your top priorities.
• You want versatile apparel that seamlessly transitions from the gym to everyday life.
• You enjoy a wide selection of colors, styles, and a more fashion-forward look.

Frequently Asked Questions

Is On or Lululemon more expensive?

Both are premium brands with similar price points in overlapping categories like footwear. However, Lululemon's apparel is generally considered to be at a higher price point across its extensive range, with popular leggings often starting near $100.

Which brand is better for running?

On is the superior choice for running. Their brand is built on years of research and development dedicated specifically to running shoe technology. Their CloudTec® innovation provides cushioning and responsiveness that is engineered for runners of all levels.

Which brand has better quality?

Both brands offer excellent quality. On's quality lies in its durable construction and shoe engineering. Lululemon's quality is defined by its industry-leading proprietary fabrics that are soft, resilient, and maintain their shape over time.

Do On running shoes fit true to size?

Yes, most models fit true to size. However, some users with wider feet find certain On shoes to have a slightly narrow fit and may benefit from sizing up a half size.

Is Lululemon apparel worth the money?

For many, yes. Lululemon’s apparel is known for its longevity, an exceptionally comfortable feel, and a flattering fit that customers swear by. The high-quality fabrics resist pilling and fading, making them a worthwhile investment for those who wear activewear frequently.

Can I wear On shoes for walking and everyday use?

Absolutely. Many of On's models, like the Cloud 5, are designed for all-day comfort and have become popular lifestyle and walking shoes due to their lightweight build and sleek style.

Which company is more sustainable?

Both brands are actively pursuing ambitious sustainability goals. On has a strong focus on using recycled materials in its products and is pushing for a circular economy with its recyclable Cyclon shoe. Lululemon is also investing heavily in sustainable materials and reducing its environmental footprint, with detailed public reports on its impact goals.

Which brand has a better return policy?

Lululemon is famous for its customer-friendly return policy and quality promise, often addressing issues with products long after purchase if there's a performance defect. On has a more standard return window for unworn items and a warranty for manufacturing defects.