It's hard not to appreciate the timeless, preppy style of Ralph Lauren. From their iconic polo shirts to perfectly tailored blazers, the brand masters that polished-but-effortless American look that works for almost any occasion.
But if you're looking to expand your wardrobe with new brands that capture a similar vibe - whether you want something more modern, more rugged, or just slightly different - you're in the right place. Here are 17 incredible men's brands that nail that classic style, just like Ralph Lauren.
If Ralph Lauren is the expert of sophisticated sportswear, Brooks Brothers is its slightly more formal older brother. As one of America's original menswear brands, they are masters of classic, preppy style, famous for their iconic button-down shirts, tailored trousers, and refined blazers.
Think of them as the heritage choice for when you need to be impeccably dressed. While you'll find plenty of casual pieces perfect for the weekend, Brooks Brothers truly shines in its formal and business casual offerings, leaning slightly more traditional and conservative than Ralph Lauren’s lifestyle aesthetic.
Shop now at brooksbrothers.com
J.Crew takes that classic American preppy look and gives it a fun, modern, and more accessible twist. The brand is a go-to for high-quality wardrobe essentials like chinos, broken-in button-downs, knit polos, and versatile blazers sold at a more affordable price point, generally from $50 to $150.
It shares that clean, put-together aesthetic with Ralph Lauren but feels a bit more youthful and relaxed. If you love Ralph Lauren's classic vibe but want it with a slightly more casual, everyday feel (and a friendlier price tag), J.Crew is your perfect match.
Shop now at jcrew.com
Where Ralph Lauren’s polo shirts are rooted in American prep, Lacoste’s iconic polos bring a sporty, French flair. Famous for its little green crocodile logo, Lacoste delivers sporty elegance with a clean, athletic edge. Their pieces, especially the classic polos which range from $80-$150, are staples for effortless off-duty style.
Think of Lacoste as Ralph Lauren’s sportier European counterpart. While both brands champion the classic polo shirt, Lacoste leans more into a refined, tennis-inspired aesthetic that feels both timeless and athletic.
Shop now at lacoste.com
Tommy Hilfiger captures the same quintessential American preppy spirit as Ralph Lauren but cranks up the youthful energy and adds a dose of street-style cool. Known for its bold red, white, and blue logo and vibrant color palettes, the brand offers polos, chinos, and sweaters that feel both classic and contemporary.
While Ralph Lauren projects timeless sophistication, Tommy adds a more playful, accessible spin on preppy fashion. It’s perfect for men who appreciate heritage-inspired clothes but want something with a bit more modern attitude and personality.
Shop now at usa.tommy.com
GANT expertly blends American sportswear heritage with sophisticated European style. The brand is known for its impeccably crafted shirts, collegiate-inspired knitwear, and durable chinos, striking a perfect balance between relaxed and refined. Prices for their key pieces generally fall between $60 and $200.
Like Ralph Lauren, GANT champions high-quality, versatile pieces with a preppy foundation. However, GANT often adds a subtle European sharpness and contemporary detail to its designs, making it ideal for the guy who likes American classics with an international twist.
Shop now at gant.com
Vineyard Vines is the laid-back, coastal cousin in the preppy family. The brand is all about easygoing, weekend-ready style, known for its cheerful colors, fun whale logo, and comfortable fabrics. They're your go-to for vibrantly colored polo shirts, breaker shorts, and casual button-downs perfect for a day on the boat or a summer barbecue.
Where Ralph Lauren channels the polished elegance of the Northeast, Vineyard Vines dials up the fun-loving, seaside vibe. If you love classic American style but want to trade some of the seriousness for a dose of relaxed, vacation-ready charm, this is your brand.
Shop now at vineyardvines.com
Paul Smith takes classic British menswear and injects it with a lively, creative spirit. The brand is famous for the motto "classic with a twist," offering beautifully tailored pieces that always feature an unexpected pop of color or a quirky detail, like the signature multi-colored stripes peeking out from a cuff.
If you appreciate the quality craftsmanship of Ralph Lauren but find its style a bit too traditional, Paul Smith is the perfect alternative. It gives you that same sophisticated base but with a much-needed dose of personality and playfulness, great for prices from $100 up to $500+.
Shop now at paulsmith.com
Barbour offers utilitarian heritage style rooted in the British countryside. Famous for its timeless waxed cotton jackets, quilted outerwear, and rugged knitwear, the brand excels at creating durable pieces that are both functional and effortlessly stylish. Its best-known jackets are priced between $150 and $400.
While Ralph Lauren beautifully romanticizes the equestrian lifestyle, Barbour delivers the real thing. It’s the perfect brand for the man who loves classic style but needs something more practical and durable for braving the elements without sacrificing sophistication.
Shop now at barbour.com
Vince is the master of understated, minimalist luxury. Ditching heavy branding and bold prints, Vince focuses on exquisite fabrics and flawless fits to create elevated basics like cashmere sweaters, tailored shirts, and perfect-fitting trousers. You can expect higher-end pricing, from $100 to over $400 for its knitwear.
This brand is the modern, Californian counterpart to Ralph Lauren’s classic East Coast prep. If you admire the quality of Ralph Lauren but prefer a cleaner, more contemporary aesthetic without the logos or traditional patterns, Vince’s refined simplicity is for you.
Shop now at vince.com
Bugatchi focuses on premium everyday menswear that combines luxury with modern comfort. The brand is celebrated for its performance-fabric polos, high-quality knitwear, and bold printed shirts that use innovative materials designed for excellent fit and feel. Prices range from around $80 to $200.
Where Ralph Lauren’s appeal lies in heritage, Bugatchi’s strength is in its modern approach to craftsmanship and fabric. It’s a great fit for men who love a classic silhouette but prioritize contemporary materials and a sleek, comfortable fit that moves with them.
Shop now at bugatchi.com
Bringing a taste of modern Parisian cool, Sandro offers menswear that is effortlessly chic and contemporary. Known for its slim tailoring, clean lines, and minimalist aesthetic, the brand’s collections include sharp blazers, stylish wool coats, and sleek shirts priced from $150 to over $400.
Sandro offers the same level of polish as Ralph Lauren but with a distinct, European urban edge. It’s perfect for the guy who wants to look sharp and sophisticated, but in a way that feels more suited for the city streets of Paris than an American country club.
Shop now at sandro-paris.com
Brunello Cucinelli represents the pinnacle of Italian luxury, known as the "king of cashmere." This brand is for the man who seeks absolute perfection in fabric and craftsmanship, offering exquisitely made sweaters, soft-shouldered jackets, and understated sportswear. It’s true luxury, with pieces starting at $500 and soaring well above $2000.
If you're a fan of Ralph Lauren's high-end Purple Label and appreciate investment-worthy quality, Brunello Cucinelli is the next step up. It embodies an ethos of quiet luxury and relaxed elegance without any need for visible branding - the ultimate "if you know, you know" brand.
Shop now at brunellocucinelli.com
Club Monaco delivers modern, refined, and versatile menswear with a clean, urban sensibility. They are masters of creating “better basics” - think perfectly cut chinos, quality knitwear, and stylish-yet-simple shirts and blazers priced comfortably between $70 and $250. It’s the kind of wardrobe that is both timeless and totally current.
The brand feels like a younger, more metropolitan version of Ralph Lauren. It ditches the overt prep in favor of a sophisticated, minimalist aesthetic that works just as well in a creative office as it does for a weekend date night.
Shop now at clubmonaco.com
Founded in 1897, Filson is a heritage American brand built on a reputation for "unfailing goods." Known for its ultra-durable outdoor gear, including rugged tin cloth outerwear, warm flannel shirts, and tough-as-nails bags, Filson’s pieces are made to last a lifetime. Expect to invest $100 to $400 for their core items.
Where Ralph Lauren sells the dream of an elegant, leisurely outdoor life, Filson equips you for the real deal. It’s the perfect alternative for men who are drawn to Ralph Lauren’s Americana spirit but crave something more rugged, functional, and deeply rooted in authentic outdoor heritage.
Shop now at filson.com
Hugo Boss is synonymous with sharp, sophisticated European tailoring. Renowned for its impeccable suiting, sleek business-casual separates, and modern menswear, the brand delivers a polished, powerful aesthetic. Shirts start around $100 while tailored suits can reach over $1000.
If Ralph Lauren’s style is preppy and relaxed, Hugo Boss’s is sleek, structured, and commanding. It's the go-to for the man who wants to swap a country-club blazer for a boardroom-ready suit, offering a contemporary and minimalist approach to formalwear and smart-casual dressing.
Shop now at hugoboss.com
Ted Baker is a British brand known for its classic silhouettes infused with a healthy dose of wit and quirky personality. While they offer excellent tailoring and high-quality basics, they're best known for their clever use of bold prints, hidden details, and surprising colors. Key pieces are generally priced between $80 and $400.
Like Paul Smith, Ted Baker offers a great alternative for those who find Ralph Lauren a bit too straightforward. It gives you that polished, put-together look but with a distinctive, fashion-forward sensibility and a playful charm that separates it from the pack.
Shop now at tedbaker.com
Paul Stuart is a high-end American legacy brand offering menswear that embodies timeless elegance and impeccable tailoring. Synonymous with luxury, they offer everything from gorgeous cashmere sweaters to bespoke-level suiting, using only the most luxurious fabrics available. Prices reflect this quality, with pieces starting around $300.
Think of Paul Stuart as a more sartorial, luxury-focused peer to Ralph Lauren. Both honor classic American style, but Paul Stuart leans deeper into the traditions of fine tailoring and exceptional craftsmanship, making it a destination for truly special investment pieces.
Shop now at paulstuart.com
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