When you think of timeless American style, it's hard not to picture Ralph Lauren. From the iconic polo shirts to tailored blazers and crisp button-downs, the brand has perfected a preppy, sophisticated aesthetic that feels both luxurious and approachable. It's the go-to for building a wardrobe of classic pieces that never go out of style.
But part of the fun of shopping is discovering new brands that capture a similar vibe. If you love Ralph Lauren's effortless elegance and commitment to quality, here are 17 other brands worth exploring for timeless, classic style.
As one of America's oldest retailers, Brooks Brothers is a master of classic, preppy style. It specializes in tailored menswear and womenswear, including high-quality dress shirts, blazers, and chinos that feel slightly more traditional than Ralph Lauren. Think of it as the go-to for professional or polished casual looks rooted in heritage and impeccable craftsmanship.
While Ralph Lauren projects a luxe lifestyle, Brooks Brothers grounds itself in enduring quality. If you appreciate tradition and well-made staples that last a lifetime, this brand is a perfect fit. Their Oxford cloth button-downs and woolen suits are legendary for a reason.
Shop now at brooksbrothers.com
J.Crew is the modern, slightly more accessible cousin to Ralph Lauren's preppy aesthetic. Offering a wide range of wardrobe staples like tailored blazers, cashmere sweaters, and crisp shirts, J.Crew excels at making classic pieces feel fresh, vibrant, and fun. It's known for its playful use of color and pattern, giving classic style a contemporary update.
With most pieces priced between $50-$200, it's generally more affordable. It's the perfect brand for anyone who wants that polished, timeless style with a bit more of a contemporary edge and a friendlier price point.
Shop now at jcrew.com
Instantly recognizable by its crocodile logo, Lacoste shares a preppy, sporty heritage with Ralph Lauren, particularly with its iconic polo shirt. Founded by a tennis legend, the brand has a clean, athletic-chic vibe that permeates its collections of casual wear, tennis-inspired pieces, and polished basics. Priced similarly, it offers a refined yet sporty aesthetic for casual outings.
Where Ralph Lauren’s style is built around an aspirational American lifestyle, Lacoste’s identity is rooted in its French tennis tradition. If you’re drawn to the sporty side of preppy fashion, Lacoste is an essential brand to know.
Shop now at lacoste.com
Tommy Hilfiger is another heavyweight in quintessential American style, known for its preppy, nautical-inspired looks and bold red, white, and blue logo. The brand brings a youthful, slightly more casual energy to classic fashion, blending heritage designs with modern trends. You'll find everything from logo sweatshirts and classic polos to tailored coats and dresses.
With a price range comparable to Ralph Lauren, it’s a great alternative for those who want timeless, polished pieces with a touch more youthful vibe and contemporary branding.
Shop now at usa.tommy.com
If your version of the Ralph Lauren lifestyle involves more beach houses than country clubs, Vineyard Vines is your brand. It’s synonymous with a relaxed, coastal preppy style, offering whale-logo polos, colorful Shep Shirts, and casual essentials perfect for a weekend by the sea. The vibe is decidedly more playful and laid-back.
Priced mostly between $50-$150, it maintains a refined casual look but with a lighter, vacation-ready feel. It's where prep meets the party.
Shop now at vineyardvines.com
With roots in Ivy League style, Gant offers high-quality casual and semi-formal wear that embodies understated American elegance. The brand is famous for perfecting the button-down shirt and offers fantastic chinos, cable-knit sweaters, and rugby shirts. It shares Ralph Lauren's commitment to craftsmanship and timeless design but with a slightly more relaxed, campus-inspired feel.
Think of Gant as the smart, intellectual friend in the preppy fashion circle - polished and classic without being overly fussy. It’s a strong alternative for everyday essentials that are built to last.
Shop now at gant.com
For a more European and sophisticated take on classic style, look no further than Massimo Dutti. Owned by the same parent company as Zara, it offers a more elevated aesthetic with a focus on quality fabrics, clean lines, and minimalist design. You'll find elegant blouses, tailored trousers, and leather goods that feel luxurious but are more affordable than Ralph Lauren.
Their collections feel timeless and modern, providing a powerful look for anyone who wants a polished wardrobe with a subtle European luxury vibe.
Shop now at massimodutti.com
Club Monaco delivers modern, understated elegance with a collection of versatile, high-quality basics. Their pieces, from chic dresses to tailored blazers, often come in a sophisticated neutral color palette, making them easy to mix and match. The brand focuses on creating better basics that form the foundation of a timeless wardrobe.
Priced similarly to Ralph Lauren, it attracts shoppers who appreciate a clean, minimalist style that emphasizes excellent fits and fine fabrics over prominent logos.
Shop now at clubmonaco.com
Brooks & Black offers elevated, classic staples for both men and women, focusing on refined pieces that stand the test of time. Their lineup includes key items like impeccably tailored trousers, luxurious cashmere sweaters, and crisp shirts made from premium materials. The style is clean, modern, and built around impeccable quality.
For those who admire Ralph Lauren's polished look but prefer an even more minimalist and understated execution, Brooks & Black is a fantastic brand to have on your radar.
Shop now at brooksandblack.com
While part of the same family, Ralph Lauren's Purple Label line is the pinnacle of the brand's aesthetic. This is the ultra-luxury, bespoke offering that showcases the most exquisite craftsmanship, the finest fabrics, and immaculate tailoring. With suits costing several thousands of dollars, it represents the absolute highest standard of classic style.
For devoted fans of the Ralph Lauren look who are searching for the ultimate in quality and exclusivity, the Purple Label collection is the dream wardrobe manifest.
Shop now at ralphlauren.com
Specializing in heritage-inspired woolen goods, Pendleton captures a distinctly American spirit with a focus on craftsmanship. Known for its iconic blankets and sturdy wool shirts, the brand evokes a sense of rugged sophistication. You can count on Pendleton for high-quality outerwear, cozy sweaters, and accessories that feature timeless patterns.
It's an excellent choice for those who love Ralph Lauren's Americana theme but gravitate towards a more rustic, Pacific Northwest-inspired feel. Their pieces are made to be cherished for generations.
Shop now at pendleton-usa.com
Filson is a heritage brand famous for its rugged, durable outdoor gear. Originally equipping prospectors for the Klondike Gold Rush, Filson’s waxed jackets, sturdy bags, and hardworking apparel are built to withstand anything. While far more utilitarian, the brand’s commitment to "unfailing goods" shares Ralph Lauren’s ethos of timeless quality.
It’s the perfect alternative for those who need classic American style to perform in the great outdoors, offering a more rugged and functional interpretation of heritage fashion.
Shop now at filson.com
Coming from across the pond, Ted Baker offers modern British fashion with a playful and quirky twist. Their collections include tailored suits, elegant dresses, and polished tops, all characterized by unique prints, surprising details, and exceptional quality. The aesthetic is sophisticated yet charming.
With a price point comparable to Ralph Lauren, Ted Baker is ideal for those who love classic silhouettes but want to inject a bit more personality and contemporary flair into their wardrobe.
Shop now at tedbaker.com
Sandro delivers effortless Parisian chic by blending classic designs with modern, fashion-forward details. This French brand is known for its impeccably tailored blazers, elegant dresses, and versatile separates that feel both sophisticated and cool. It aligns with Ralph Lauren's timeless style but introduces a more trend-conscious European edge.
If you find Ralph Lauren a bit too traditional at times, Sandro offers a great way to stay classic while still feeling completely current. It’s perfect for adding a touch of Left Bank refinement to your closet.
Shop now at sandro-paris.com
Bonobos started with a simple quest: to create the perfect-fitting pair of chinos. Since then, the brand has expanded to offer a full range of menswear, from dress shirts to suits, all designed with an obsessive focus on fit. Their designs are clean, modern, and easy-to-wear translations of classic American style.
Most pieces range from $50-$150, making it an excellent alternative for those who appreciate Ralph Lauren’s aesthetic but prioritize a more tailored, comfortable, and accessible everyday wardrobe.
Shop now at bonobos.com
A.P.C. (Atelier de Production et de Creation) is a minimalist French brand known for its clean lines, high-quality raw denim, and understated wardrobe staples. The aesthetic is pared-down, chic, and refined - perfect for building a capsule wardrobe. Think simple crewneck sweatshirts, perfectly cut trench coats, and classic leather half-moon bags.
If you're drawn to Ralph Lauren's quality but prefer a "less is more" philosophy without any of the preppy branding, A.P.C. offers a cool and sophisticated alternative.
Shop now at apc.fr
Everlane has made a name for itself through radical transparency, ethical production, and timeless design. The brand focuses on high-quality essentials like cashmere sweaters, leather totes, and classic slip dresses at an accessible price point. Their minimalist aesthetic strips away unnecessary details to focus on quality and versatility.
For shoppers who love the idea of a classic wardrobe but want an option that is both budget-friendly and ethically conscious, Everlane is a fantastic place to start.
Shop now at everlane.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
