There's a reason Polo Ralph Lauren is a timeless staple in so many wardrobes. It perfectly nails that classic American preppy look - balancing sporty elegance with casual sophistication in a way that feels both timeless and effortless. From their iconic polo shirts to perfectly tailored button-downs and crisp chinos, they offer quality pieces that just work.
If you're a fan of that polished, heritage-inspired style but want to explore other options with a similar vibe, you're in luck. Whether you're looking for a slightly different aesthetic, a new price point, or just some fresh inspiration, here are 17 brands that capture the classic spirit of Polo Ralph Lauren.
As another pillar of American heritage menswear, Brooks Brothers offers a classic, preppy aesthetic that feels refined and timeless. They're especially known for their exceptional dress shirts and blazers. While Ralph Lauren leans into a sporty, casual preppy vibe, Brooks Brothers is slightly more traditional and formal, making it a fantastic choice for building a polished work wardrobe or finding high-quality pieces for special occasions.
Shop now at brooksbrothers.com
If the polo shirt is your go-to, you have to check out Lacoste. Famous for its iconic crocodile logo, the brand shares Ralph Lauren's sporty-sophisticated vibe but swaps the equestrian fields for the tennis court. Lacoste's pieces have a vibrant, athletic energy and are perfect for a casual, clean look. Their polo shirts range from $70 to $150, making them a direct and popular alternative.
Shop now at lacoste.com
Tommy Hilfiger offers that quintessential American casual style with a slightly more youthful and playful twist. You'll find a similar range of polos, chinos, and outerwear, often featuring bolder colors and logo accents. With a price point comparable to Ralph Lauren's, it's a great option for grabbing classic preppy staples that feel a bit more trend-conscious and modern.
Shop now at tommy.com
Rooted in American sportswear but now based in Sweden, Gant blends preppy classics with a cool, European sensibility. The brand is celebrated for its high-quality shirts and relaxed casual wear that prioritize comfort and excellent fit. Gant's style is slightly more casual and understated than Ralph Lauren's but shares the same commitment to timeless, sophisticated design.
Shop now at gant.com
For a laid-back, coastal spin on preppy style, Vineyard Vines is your destination. Think bright colors, fun whale-logo prints, and relaxed fits that are perfect for summer holidays and weekend getaways. While Ralph Lauren evokes a polished, East Coast sophistication, Vineyard Vines is all about carefree fun, making it ideal for casual social events and beach outings with pieces often in the $40-$150 range.
Shop now at vineyardvines.com
J.Crew is a master of modern classics, offering approachable and stylish wardrobe staples. You'll find everything from their famous chinos and knitwear to blazers and shirting that have that preppy-inspired DNA. It’s an excellent alternative for getting the same timeless feel as Ralph Lauren but often at a more accessible price point and with fresh, contemporary updates that feel right for today.
Shop now at jcrew.com
Brentwood Classics nails the traditional American preppy aesthetic with a focus on quality and timeless design. Their selection of polos, button-downs, and chinos is very similar to what you'd find at Ralph Lauren, but with a more understated approach. If you appreciate subtle luxury and prefer your classics without prominent logos, this is a brand worth looking into.
Shop now at brentwoodclothing.com
Hailing from New Zealand, Rodd & Gunn offers premium casual wear that channels a rugged yet refined sensibility. Their finely tailored shirts, sweaters, and chinos are crafted with impeccable quality and an understated style. It’s a great fit for anyone who loves Ralph Lauren's classic vibe but is searching for something with a more relaxed and slightly adventurous spirit, with prices from $80 to $200.
Shop now at roddandgunn.com
If you're looking to elevate your wardrobe staple game, Zegna is the luxury answer. This high-end Italian brand shares Ralph Lauren's appreciation for classic menswear but perfects it with superior fabrics and masterful tailoring. While the prices are significantly higher, it’s a brilliant choice for investment pieces like perfectly crafted shirts and suits that embody modern Italian elegance.
Shop now at zegna.com
Hugo Boss delivers a sleek, modern take on classic menswear. Their collections feature clean lines, high-quality fabrics, and a sophisticated European aesthetic that feels both sharp and versatile. In a similar price range of $70-$250, it's a great choice if you want that same polished feel as Ralph Lauren but with a more contemporary and minimalist edge that works perfectly for both the office and off-duty life.
Shop now at hugoboss.com
Paul Smith is famous for its motto "classic with a twist." This British brand starts with timeless tailoring - think perfectly cut shirts and sharp knitwear - and infuses it with eccentric prints, bold colors, and playful details. If you love the heritage feel of Ralph Lauren but want to inject more personality and artistic flair into your wardrobe, Paul Smith is a perfect fit.
Shop now at paulsmith.com
For those who admire the rugged Americana side of Ralph Lauren's aesthetic, Filson is a must-know. Specializing in durable, high-quality outdoor wear, Filson offers functional pieces with a distinctly heritage feel. Their flannel shirts, sturdy chinos, and outerwear are built to last a lifetime. It’s less preppy and more workwear-oriented, but shares a commitment to quality and timeless American style.
Shop now at filson.com
Hackett London delivers essential British menswear with a sharp, sophisticated feel. The vibe is very much preppy, but with a distinct English twist - imagine classic polos, tailored blazers, and heritage fabrics like tweed and checks. If you appreciate Ralph Lauren's refined aesthetic but are drawn to the timeless tailoring of London's Savile Row, Hackett is a brilliant alternative.
Shop now at hackett.com
Best known for its iconic waxed jackets, Barbour embodies a rugged, country-inspired style rooted in English heritage. Their collections include casual shirts, sweaters, and of course, exceptional outerwear. While Ralph Lauren suggests a day at the polo match, Barbour feels like a weekend in the British countryside - making it a perfect companion brand for anyone who loves timeless, practical, and stylish clothing for the outdoors.
Shop now at barbour.com
Suitsupply offers a fresh, modern approach to men's tailoring. They emphasize high-quality fabrics, a sharp European fit, and incredible value for impeccably constructed pieces like blazers, dress shirts, and trousers. If you admire the tailored aspect of Ralph Lauren but prefer a more contemporary silhouette, Suitsupply is your go-to for building a stylish, modern wardrobe.
Shop now at suitsupply.com
J. McLaughlin channels that same classic, preppy American spirit as Ralph Lauren but dials up the color and personality. Expect timeless silhouettes in bold prints and vibrant hues, perfect for adding a pop of fun to your wardrobe. Their polos and everyday essentials offer a playful yet polished alternative for anyone who wants their classics to feel a little more expressive.
Shop now at jmclaughlin.com
For a sophisticated, Parisian take on classic staples, Sandro is a phenomenal choice. The aesthetic is clean, chic, and effortlessly cool, combining timeless pieces like knitwear and tailored shirts with a sleek, contemporary edge. Where Ralph Lauren is distinctly American preppy, Sandro offers a minimalist European vibe that feels modern and elevated.
Shop now at sandro-paris.com
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