Lulus vs. Azazie: Which brand should you buy? [2026]

Lulus is a go-to for trendy, affordable dresses perfect for parties and semi-formal events, focusing on youthful styles that follow current fashion. In contrast, Azazie specializes in high-quality, customizable bridesmaid gowns and formal wear, offering a more timeless, sophisticated aesthetic with extensive sizing options, including made-to-measure.

Let's break down everything you need to know to choose the right brand for your next event.

Lulus: The Go-To for Trendy & Affordable Occasionwear

Lulus is a popular online fashion destination for young women seeking stylish, Insta-worthy outfits without a hefty price tag. The brand targets shoppers looking for chic dresses for everything from date nights and parties to attending a wedding as a guest. Their aesthetic is feminine, romantic, and always on-trend, making it a reliable source for current styles.

• Product mix: Primarily known for a huge variety of dresses, Lulus also offers jumpsuits, separates, shoes, and accessories. It's a one-stop-shop for a complete, event-ready look.
• Price point: Most dresses fall between $50 and $150, making it an accessible option for those on a budget. Frequent sales and a robust sale section provide even more deals.
• Style & Aesthetic: Lulus's designs are very current, featuring modern trends like cut-outs, popular colorways, and romantic details like ruffles and lace. Styles lean youthful and fashionable rather than classic.
• Quality: The quality is consistent with its affordable price point, often using fabrics like polyester, chiffon, and crepe. These dresses are perfect for an event or a season but may not be long-term investment pieces.
• Sizing/Fit: Lulus offers standard sizing from XS to XL, with a growing selection of extended sizes. Sizing can sometimes be inconsistent between styles, so reading customer reviews and checking the size chart for each item is recommended.

Lulus is the ideal choice for fashion-forward shoppers who need an eye-catching, affordable outfit for a specific occasion and prioritize style and trendiness.

Shop Lulus: lulus.com

Azazie: The Specialist in Customized Wedding Attire

Azazie has carved out a niche as the leading online retailer for bridesmaid dresses, wedding gowns, and formal mother-of-the-bride/groom attire. Their direct-to-consumer model allows them to offer high-quality, customizable dresses at a fraction of the cost of traditional bridal boutiques. Azazie's key appeal is the ability to get a perfect fit through custom sizing and a vast color palette to match any wedding theme.

• Product mix: The core business is bridesmaid dresses, available in hundreds of styles and colors. They also have collections for wedding dresses, mother-of-the-bride dresses, formal gowns, and accessories.
• Price point: Dresses typically range from $100 to $300. While more expensive than Lulus, this is exceptionally affordable for bridal wear, which often includes customization.
• Style & Aesthetic: Azazie focuses on elegant and timeless silhouettes with modern updates. The designs are sophisticated and versatile, made to flatter a wide range of body types, which is essential for bridal parties.
• Quality: Construction and materials are a step up, designed for the importance of a wedding day. They use quality fabrics like chiffon, satin, and lace with an emphasis on durability and a premium finish.
• Sizing/Fit: This is where Azazie excels. They offer standard sizes 0-30 but also provide custom sizing at no extra charge, where you submit your measurements for a dress made to fit you. Their at-home try-on program is another key feature.
• Sustainability: Azazie highlights its made-to-order model, which reduces waste compared to mass production, and offers eco-friendly fabric options.

Azazie is built for brides, bridesmaids, and anyone attending a formal event who values a perfect fit, lasting quality, and classic designs.

Shop Azazie: azazie.com

Lulus vs. Azazie Comparison

Price Comparison

Lulus is the more budget-friendly option, with a majority of its dresses priced under $100. It's perfect for finding a stylish outfit for a party or as a wedding guest without a significant financial commitment. Their sale section often has dresses for under $50.

Azazie has a higher entry price point, typically starting around $100. However, the value is excellent when you consider what you're getting. For wedding attire, their prices are significantly lower than brick-and-mortar bridal shops, and the inclusion of free custom sizing adds incredible value that can save you a lot on alterations.

Quality & Materials

Lulus dresses are generally made from standard materials like polyester and are well-suited for a few wears. The construction is solid for the price, but they aren't designed to be heirloom pieces. The focus is on the look and trend, rather than long-term durability.

Azazie uses higher-quality materials like heavy chiffon, satin, and detailed lace designed to be worn for a significant, all-day event. The dresses are fully lined with attention to seam work and structure. Their durability is superior, making them suitable for wear beyond the initial event.

Style & Aesthetic

The style divide is clear. Lulus is your source for what's currently trending. Think bold colors, asymmetrical necklines, cut-outs, and sparkly fabrics. It’s for the person who wants a fashionable, of-the-moment look for a fun event.

Azazie’s aesthetic is more timeless and refined. While they offer modern cuts, the core of their collection is rooted in classic elegance. The designs are created to feel appropriate and beautiful for a formal setting like a wedding, prioritizing flattering silhouettes over fleeting trends.

Fit & Sizing

This is Azazie’s biggest advantage. While Lulus offers standard sizing that fits many, the experience can require some trial and error. You rely on customer photos and reviews to guess your best size.

Azazie, on the other hand, virtually eliminates fit issues. Their option for custom sizing based on your precise measurements is a standout feature for formalwear, ensuring the dress fits perfectly without costly alterations. Their extensive range from petite to plus sizes also makes them far more inclusive.

Shopping Experience

Both brands offer excellent online shopping experiences, but they are tailored to different needs. The Lulus website is a fast-fashion paradise, easy to browse with tons of customer reviews and photos that are crucial for making good choices.

The Azazie experience is more service-oriented. Their at-home try-on program lets you test styles and sizes before committing, and they offer free color swatches so you can perfectly match your event’s theme. These features are designed to reduce the stress of shopping for a major event like a wedding.

Which One Should You Choose?

Both stores are great at what they do, but they serve very different needs and events.

Choose Lulus if:

• You need a trendy and affordable dress for a party, date night, or as a wedding guest.
• Your budget for an occasion dress is under $150.
• You love staying on top of the latest fashion and want a style that feels very current.
• You are comfortable with standard sizing and typically don't require major alterations.

Choose Azazie if:

• You are a bride, bridesmaid, or mother-of-the-bride/groom.
• A perfect fit is your top priority, and you want to take advantage of custom sizing.
• You need a specific color to match a wedding palette from a huge selection.
• You value classic, elegant styles and higher-quality construction built to last an entire event.

Frequently Asked Questions

Is Lulus or Azazie cheaper?

Lulus is significantly cheaper for a single dress. Most of their inventory is priced between $50 and $150, while Azazie's dresses generally start at $100.

Which brand has better quality dresses?

Azazie has better quality, especially for formalwear. Their fabrics are more substantial, the construction is more durable, and the dresses are fully lined, designed for important life events.

Does Azazie or Lulus have better sizing options?

Azazie has far better and more inclusive sizing options. Beyond a wide range of standard sizes (0-30), their complimentary custom sizing service ensures a near-perfect fit, which is a major advantage over Lulus's standard XS-XL range.

Is Lulus a good place to buy bridesmaid dresses?

Lulus can be a decent option for bridesmaid dresses if you're on a tight budget and have a bridal party with standard sizing. However, coordinating colors and ensuring consistent fit can be challenging. Azazie is designed specifically for this purpose and makes the process much easier.

Can you try on dresses from Azazie before buying?

Yes. Azazie offers an excellent at-home try-on program where you can order sample dresses in different styles and sizes to try on at home before placing your final order.

What are the return policies?

Both brands have straightforward return policies. Lulus typically offers returns within a set timeframe for a full refund. Azazie accepts returns on standard-size dresses but does not accept returns on custom-sized dresses, as they are specifically made to your measurements.

Which brand ships faster?

Generally, Lulus ships faster because they sell ready-to-wear items from existing stock. Azazie's orders, especially custom ones, are made-to-order and require a longer production and delivery time, which you must factor into your event timeline.