Lilly Pulitzer White Label vs. Pink Label: What's the difference?

The main difference between Lilly Pulitzer's White Label core collection and its Pink Label sub-line comes down to price, occasion, and materials. The White Label represents the brand’s signature resort wear - often made with premium fabrics like silk and linen at a higher price point - while the Pink Label offers a more casual, youthful, and affordable collection designed for everyday wear.

Let's compare everything you need to know to choose the right Lilly Pulitzer line for your closet and lifestyle.

Lilly Pulitzer White Label: The Signature Resort Collection

The White Label is the quintessential Lilly Pulitzer experience that defines the brand's iconic Palm Beach aesthetic. This is the main collection, known for its polished silhouettes, luxurious fabrics, and sophisticated prints designed for special occasions, vacations, and elevated casual events. It targets women who appreciate high-quality construction and are looking for timeless investment pieces that embody a chic, resort-ready lifestyle.

• Product mix: Features the brand's classic shift dresses, elegant maxi dresses, refined separates, cashmere sweaters, and occasion wear.
• Price point: Operates at a mid-to-luxury level, with most dresses ranging from $150 to $400. Tops and accessories are priced accordingly, reflecting the higher quality materials.
• Quality &, Materials: Crafted from premium fabrics like silk blends, high-quality cotton, and linen. Garments feature meticulous detailing and durable construction designed for longevity.
• Style &, Aesthetic: Polished, sophisticated, and classic. The prints are vibrant and intricate, but the overall look is timeless and elegant, suitable for brunches, weddings, and upscale getaways.
• Sizing &, Fit: Runs true to size with a tailored, figure-flattering fit. Sizing typically ranges from 00 to 16 or XXS to XXL, designed to suit a structured and polished silhouette.

White Label is the go-to for shoppers seeking investment pieces with superior craftsmanship and the timeless, sophisticated Lilly Pulitzer look perfect for special events.

Shop Lilly Pulitzer: lillypulitzer.com

Lilly Pulitzer Pink Label: The Casual & Playful Edit

The Pink Label sub-line is Lilly Pulitzer’s answer to fun, accessible, and casual fashion. It captures the brand's colorful spirit in a more relaxed and budget-friendly format, targeting a younger demographic or anyone looking for easy-to-wear pieces for everyday life. It maintains the cheerful Lilly vibe with simpler silhouettes and lighter fabrics perfect for casual beach days, errands, or weekend fun.

• Product mix: Focuses on casual sundresses, comfortable tops, shorts, T-shirts, and easygoing accessories that are easy to mix and match.
• Price point: More affordable, with items generally priced between $50 and $150. This accessibility makes it ideal for building a collection of fun, seasonal pieces.
• Quality &, Materials: Uses lighter-weight, casual fabrics such as jersey knits and polyester blends. The quality is suitable for everyday, seasonal use but not designed with the same longevity as the White Label collection.
• Style &, Aesthetic: Playful, trendy, and relaxed. Prints are still bright and colorful but might be smaller or more whimsical, paired with easy, unfussy silhouettes.
• Sizing &, Fit: Sizing is consistent with the core brand but often features a more relaxed and comfortable fit, reflecting its casual nature.

Pink Label is perfect for anyone who loves the vibrant Lilly look but wants affordable and comfortable options for daily, low-key wear.

Shop Lilly Pulitzer: lillypulitzer.com

Lilly Pulitzer White Label vs. Pink Label Comparison

Price & Value

The most significant difference lies in the price. White Label pieces are an investment, with dresses often starting around $178 and going up to $400. This price reflects the premium materials, intricate details, and timeless design intended to last season after season. The value is in the longevity and quality.

The Pink Label is far more accessible, with most items falling under $150. This line offers excellent value for shoppers who want to participate in the Lilly lifestyle without a major financial commitment. It's meant for current, seasonal trends and frequent, casual wear.

Quality & Materials

White Label garments are built to last using high-end fabrics. Think structured pima cotton, fluid silk, and crisp linen that hold their shape and feel luxurious against the skin. These are clothes designed for special moments and created to be cherished.

In contrast, Pink Label uses more common, easy-care fabrics like jersey and polyester blends. While comfortable and practical for everyday wear, they don't have the same premium feel or durability as the main collection. The quality is appropriate for the lower price point and its intended casual use.

Style & Aesthetic

While both collections share the classic Lilly DNA of bright colors and bold prints, their design focus differs. White Label offers sophisticated cuts like tailored shift dresses, elegant sheaths, and formal occasion gowns. The aesthetic is polished, refined, and distinctly "resort chic" - perfect for a cocktail party or a nice dinner on vacation.

Pink Label’s aesthetic is decidedly more fun and relaxed. The silhouettes include simple sundresses, comfortable T-shirt-style dresses, and cute shorts. The prints are often smaller in scale, more playful, and trend-focused, ideal for running errands, heading to the beach, or a casual weekend brunch.

Fit & Sizing

Both lines generally run true to size, but the fit is designed with different purposes in mind. White Label styles tend to be more structured and tailored to create a polished, sharp silhouette. Getting the correct size is key for the intended look.

Pink Label often features a looser, more forgiving fit. Styles are meant to be easy and comfortable for everyday movement, so you’ll find more relaxed waistlines and simpler cuts that allow for more flexibility in sizing.

Shopping Experience & Availability

The White Label collection is the brand's main offering, available on the official Lilly Pulitzer website, in their branded retail stores, and at upscale department stores like Saks Fifth Avenue. The higher availability and premium placement reflect its status as the core brand.

Pink Label is typically sold online and in select Lilly Pulitzer outlet stores. This distribution makes it feel slightly more exclusive yet accessible to online shoppers looking for a deal. Both collections are covered by the same straightforward return policy when purchased online.

Which One Should You Choose?

The right choice between Lilly's iconic lines depends entirely on your occasion, budget, and personal style.

Choose White Label if:

• You’re shopping for a special occasion like a graduation, wedding, or upscale vacation.
• You prioritize high-quality fabrics like silk, linen, and premium cotton.
• You view your clothing as a long-term investment and want classic pieces.
• You prefer a more tailored, sophisticated fit that flatters your figure.

Choose Pink Label if:

• You're looking for fun everyday styles at a more accessible price point.
• You love the Lilly aesthetic for casual outings, beach trips, or weekend wear.
• You prefer a comfortable, relaxed fit for easy, everyday movement.
• You enjoy keeping up with seasonal trends and more playful print designs.

Frequently Asked Questions

What is the main difference between Lilly Pulitzer White and Pink Label?

The main difference is that White Label is the brand's core, premium resort wear line with higher prices and luxury materials, while Pink Label is a more casual, affordable, and youthful sub-line for everyday wear.

Is Lilly Pulitzer Pink Label cheaper?

Yes, significantly. Pink Label pieces typically range from $50-$150, while White Label dresses start around $150 and can exceed $400, positioning Pink Label as the brand's entry-level offering.

Is the quality of Pink Label good?

The quality is good for its price and intended use. Pink Label garments are made with comfortable everyday fabrics like jersey knit. They are not as durable or luxurious as the premium silk and cotton fabrics used in the White Label collection.

How does the sizing compare?

Both lines generally fit true to size according to the brand's size chart. However, White Label styles offer a more structured, tailored fit, whereas Pink Label pieces are often designed with a looser, more relaxed silhouette for casual comfort.

Where can I buy the Pink Label collection?

The Pink Label collection is primarily available on the Lilly Pulitzer website and in some Lilly Pulitzer outlet stores. It is less commonly found in department stores than the main collection.

Do both labels have the same iconic Lilly prints?

Both collections feature the vibrant, colorful prints Lilly is famous for, but the designs can differ. White Label prints are often larger scale and more sophisticated. Pink Label prints can be smaller, more playful, or trendier to fit its casual aesthetic.

Which label is better for a wedding guest dress?

The White Label is the clear choice for a wedding guest dress. Its elegant silhouettes, luxurious fabrics, and polished aesthetic are perfectly suited for formal and semi-formal occasions.

Which label is better for everyday summer wear?

Pink Label is ideal for everyday summer wear. Its comfortable fabrics, relaxed fits, and lower price point make it perfect for casual activities like going to the beach, running errands, or meeting friends for lunch.