Knix® Launches Men’s Brand MNTD™, Aiming to Reinvent Men's Basics
Knix®, the brand that redefined the women's intimates category through technical innovation and body-first design, has officially entered the men's market. The company has announced the launch of MNTD™, a new men's essentials brand.
The new line is positioned to "level-up a category that has long settled for good enough," leveraging Knix's decade of expertise in performance fabrics.
"For the past 12 years, Knix has been redefining what comfort and innovation look like in women's intimates... we saw a clear opportunity to bring that same revolution to men's," said Joanna Griffiths, Founder & President of Knix. "Men deserve products that look great, feel great and keep them feeling their best all day long."
Unlike traditional cotton basics, the MNTD™ collection is built on a foundation of proprietary technology. The brand is launching with several key innovations:
- Advanced Fabric Tech: The assortment features Mint Condition™ Anti-Odor Technology alongside ultra-soft, breathable fabrics designed to manage moisture.
- The Pristine Pouch™: A first-of-its-kind feature engineered to wick moisture away from the skin and block it from showing through the garment.
- Performance Fit: The underwear is designed to eliminate common complaints, promising no sagging, bunching, or riding up.
- Temperature Regulation: The brand's t-shirts, named the Best Damn Tees™, incorporate temperature-regulating properties.
The initial collection is designed to serve both the "everyday athlete" who values performance and the "professional minimalist" seeking superior-quality basics. The launch assortment includes everyday and active boxers, tees, long-sleeve tops, and socks all sized from Small to XXL.
The MNTD™ collection is now available for purchase on wearmntd.com, as well as on Knix.com and in all Knix retail locations.
