If you've ever gotten lost in a Miniso, you know the magic of finding cute, wallet-friendly treasures. This Japanese-inspired brand has perfected the art of creating stylish and playful lifestyle products - from adorable plushies to minimalist home goods - that don't cost a fortune. It’s a go-to for anyone who loves that clean, fun aesthetic.
For shoppers who appreciate Miniso’s blend of cute design and super-affordable prices, there are plenty of other stores with a similar vibe. Here are 18 Japanese brands like Miniso to check out for your next cute find.
Daiso is the undisputed champion of affordable Japanese shopping, offering a massive variety of household items, stationery, snacks, and beauty supplies for a flat rate of around $1.50 per item. It’s a pure treasure hunt, filled with quirky and surprisingly useful finds stacked high to the ceiling.
Where Miniso feels a bit more curated and design-led, Daiso is all about volume and variety. If you love discovering clever, useful items for next to nothing, Daiso offers that same thrill of finding cute products you didn't know you needed.
Shop now at daiso-s.com
Think of Muji as Miniso’s chic, minimalist older sister. Known for its "no-brand quality goods," Muji focuses on simple, timeless, and functional products, from satisfyingly smooth gel pens and understated notebooks to modular storage and comfortable basics. Their aesthetic is clean, neutral, and incredibly zen.
Prices are a bit higher than Miniso, with most items falling in the $5-$30 range, which reflects a stronger focus on quality and sustainable materials. If you’re willing to spend a little more for eco-friendly, beautifully simple designs that will last, Muji is the perfect upgrade.
Shop now at muji.com
Seria is another beloved 100-yen shop in Japan, known for its motto, "coloring your daily life." It stands out from competitors like Daiso with a slightly stronger focus on DIY, crafting, and attractive home decor items. You'll find tons of practical yet charming storage solutions, tableware, and stationery.
With most products priced around $1-$3, it’s just as affordable as other 100-yen stores. Seria is the perfect stop for anyone who loves Miniso's cute factor but wants to find more supplies for creative projects and thoughtful home organization.
Shop now at seria-group.com
As the name suggests, most items at 3Coins are just 300 yen (about $3). This shop is a fantastic middle-ground between a 100-yen store and more curated boutiques like Miniso. They offer trendy lifestyle goods, kitchenware, mobile accessories, and home decor that feels a bit more substantial and stylish than its cheaper rivals.
Their product selection is updated constantly with seasonal and trendy collections, making every visit a fresh experience. For trendy, cute accessories and modern decor that look more expensive than they are, 3Coins is a must-visit.
Shop now at palcloset.jp/3coins/
Rounding out the 100-yen shop lineup, Can Do offers a huge assortment of everyday essentials with a bright and playful twist. You can find everything here, from kitchen gadgets and cleaning supplies to cute socks and bento accessories, all incredibly affordable.
Can Do has a similar feel to Daiso, prioritizing fun and function on a tight budget. They also do great collaborations with characters like Hello Kitty, offering unique, budget-friendly merchandise that rivals the affordability and charm of Miniso's licensed products.
Shop now at cando-web.jp
Loft is a haven for lovers of high-quality stationery, unique home goods, and curated beauty products. Walking through their multi-story flagship stores is an experience in itself, with vibrant displays showcasing some of Japan’s most innovative and trendy items. Think shelves filled with colorful planners, quirky stickers, and stylish kitchen tools.
With prices ranging from $5 to $50, it's a step up from Miniso, but what you get is a more premium, curated selection. Loft is where you go when you want a beautifully designed diary or a special gift that feels thoughtful and design-forward.
Shop now at loft.co.jp
Home to Hello Kitty, My Melody, and a whole universe of cute characters, Sanrio is the original source for all things kawaii. The brand offers everything from plushies and clothing to stationery and home decor, all featuring its beloved cast of adorable characters.
While Miniso often collaborates with licensed characters, Sanrio is the characters. The prices are generally in the $5-$30 range, making it slightly more expensive but still accessible for a dose of pure, iconic cuteness. If character goods are what you love most at Miniso, Sanrio is your first stop.
Shop now at sanrio.com
Often called "The Creative Life Store," Tokyu Hands is a DIYer's dream. The store offers an incredible range of products for hobbies, crafts, home improvement, and more. Alongside tools and materials, you'll find clever travel gadgets, innovative kitchenware, and high-quality stationery.
Tokyu Hands is like Miniso for the person who loves to make things themselves. The vibe is more about utility and creativity than pure cuteness, but their knack for stocking useful, well-designed items will appeal to any practical shopper. Prices vary widely, but there are plenty of affordable finds.
Shop now at tokyu-hands.co.jp
Muuru is a fantastic choice for those who adore Miniso’s undeniably cute and often pastel-colored aesthetic. This brand offers a range of lifestyle accessories, unique stationery, and playful home goods, all with a heavy dose of kawaii sensibility. It’s a bit lesser-known, making their items feel like unique finds.
With cute designs and affordable prices - usually under $20 - Muuru is perfect for anyone looking to decorate their desk or add a whimsical touch to their accessories without repeating what everyone else has.
Shop now at muuru.jp
While primarily a fast-fashion and home retailer, Nissen captures a similar spirit to Miniso through its range of cute and affordable accessories and lifestyle essentials. Much like browsing Miniso's shelves, you can discover fun home textiles, cute decor items, and charming accessories mixed in with their main apparel offerings.
With budget-friendly pricing, often seeing items under $30, Nissen is great for shoppers who want to pick up a few playful home goods or accessories while also refreshing their wardrobe.
Shop now at nissen.co.jp
Don’t let the name fool you - Bic Camera is much more than a camera store. It’s a massive electronics and lifestyle retailer that also stocks a surprising variety of beauty gadgets, toys, stationery, and even household goods. It's known for carrying both high-tech devices and everyday items at great prices.
You might go in looking for new headphones but walk out with cute cable organizers, a new face steamer, and fun Japanese pens. For those who want practical tech and playful accessories all in one stop, Bic Camera delivers a comparable "useful wonderland" experience to a spin through Miniso.
Shop now at biccamera.com
More of a traditional lifestyle supermarket, Tokyu Store still offers many of the small, charming joys you'd find at Miniso. In addition to high-quality groceries, their lifestyle sections are often stocked with cute kitchenware, functional home organizers, and colorful bento boxes - all at very reasonable prices.
If you love the practical side of Miniso - finding clever, aesthetically pleasing solutions for daily life - Tokyu Store delivers that for your kitchen and home essentials with a distinctly Japanese flair.
Shop now at tokyu-store.com
Lattice focuses heavily on cute accessories, especially stationery and small jewelry pieces that are perfect for collecting and decorating with. Their sweet-spot is colorful, playful items with a charming and slightly whimsical character, often sold for under $20.
If you're drawn to Miniso for its cute desk accessories, blind box toys, and fun stickers, Lattice provides that same sense of joy in pint-sized packages. It's the place to go for adorable pins, novelty pens, and other small treasures that make everyday life brighter.
Shop now at lattice.jp
Kiddy Land is a true character goods paradise, featuring beloved figures from Studio Ghibli, Sanrio, Disney, and many other Japanese franchises. Their flagship store in Harajuku is a multi-floor celebration of all things cute, packed with toys, stationery, apparel, and exclusive collectibles.
While Miniso has strong character collaborations, Kiddy Land is on another level, offering a deeper and wider selection of licensed merchandise. Prices are generally in the mid-range ($10-$40), catering to a collector's spirit and a love for all things kawaii.
Shop now at kiddyland.co.jp
For those interested in collectibles, Azone International specializes in high-quality, adorable character dolls and doll related accessories. Their products are incredibly detailed and cater to a hobbyist market, but they also offer themed stationery and small goods that share an anime-inspired cute aesthetic.
Prices are a step above Miniso, ranging from $10-$50, but the quality and artistry make them special finds. If you appreciate the cute, detailed design quality of Miniso figurines and want to dive deeper into the world of Japanese collectibles, Azone is a perfect gateway.
Shop now at azone-int.co.jp
Billing itself as an "Exciting Bookstore," Village Vanguard is like Miniso’s chaotic, nerdy, and hilarious cousin. It's a subculture superstore packed with manga, strange books, quirky character goods, funny oversized snacks, and bizarre novelty items you won't find anywhere else.
Shopping here is truly an adventure, with goods spilling out from every corner in a purposefully messy way. If you love Miniso's fun factor but want something edgier and more eclectic, Village Vanguard delivers an unforgettable and hilarious shopping experience.
Shop now at village-v.co.jp
While technically a Danish brand, Flying Tiger Copenhagen has a massive presence in Japan for good reason - it shares the same spirit as Miniso for delivering quirky, colorful, and surprisingly affordable lifestyle products. The store is a maze of eye-catching home goods, party supplies, stationery, and toys.
Its aesthetic leans more toward whimsical Scandinavian design than minimalist Japanese style, but the shopping experience is nearly identical: you walk in for one thing and leave with a bag full of delightful, low-priced discoveries. For fun, design-led items at similar prices, it's an excellent match.
Shop now at us.flyingtiger.com
Witch's House dials up the kawaii to the max, focusing on fairy tale and fantasy-themed accessories, stationery, and decor. The vibe is whimsical, magical, and a little bit dreamy, making it a super fun spot for anyone who loves imaginative design.
With prices usually well under $20, it’s a very affordable way to indulge in some magical charm. If you’re a fan of Miniso's fantasy side - like its plush dragons or celestial-themed collections - Witch’s House will feel like a perfect, enchanting escape.
Shop now at witchshouse.com
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