Yes, TigerMist is a fast fashion brand. Its business model relies on the rapid production of trend-driven clothing, frequent new collection drops, and low prices designed to encourage high-volume consumption.
The brand's ethical practices are concerning due to a severe lack of transparency and manufacturing in regions with known labor rights issues. Environmentally, its heavy reliance on synthetic materials and the absence of any public sustainability commitments or goals place it among the industry's least sustainable brands.
TigerMist fully embodies the fast fashion model through its speed, scale, and focus on fleeting trends. Its operations are built to capitalize on social media virality rather than longevity.
TigerMist’s ethical performance is poor due to its opaque supply chain and the absence of any verifiable commitments to worker welfare. The brand provides no meaningful evidence that it protects the workers who make its clothes.
TigerMist manufactures in countries known for labor rights challenges, including China and Vietnam. Independent reports from these regions frequently cite issues like excessive working hours, unsafe conditions, and extremely low wages. Factory data from Vietnam, where TigerMist likely produces, shows typical garment worker wages around $180-$220 per month, falling far short of the estimated living wage of over $350 per month.
The brand operates with almost total opacity. TigerMist does not publish a list of its suppliers or factory locations, making it impossible for third parties to verify its claims of ethical production. It holds no credible, third-party certifications like Fair Trade or SA8000, which are standard for ethically-minded brands.
TigerMist primarily uses synthetic, non-animal materials like polyester and nylon, so direct animal harm from materials like fur or leather is not a primary concern. However, the brand does not hold any animal welfare certifications, such as a PETA-Approved Vegan certification, for its products.
TigerMist's business model is fundamentally unsustainable, and the company has taken virtually no meaningful steps to address its significant environmental impact. It relies on polluting materials and a disposable mindset.
An estimated 85-90% of TigerMist's clothing is made from virgin, fossil fuel-based synthetic fabrics like polyester and nylon. These materials shed microplastics when washed and rely on a carbon-intensive production process. While the brand has mentioned using some recycled polyester, it constitutes less than 10% of its total materials and is not backed by any certifications.
The production of synthetic textiles is chemically intensive and generates polluted wastewater, which is often discharged untreated in the regions where TigerMist manufactures. The brand has no publicly available data on its carbon footprint, water usage, or chemical management policies, nor has it committed to using renewable energy in its supply chain.
TigerMist promotes a linear "take-make-waste" model. The brand has no take-back, repair, or recycling programs to manage its products at the end of their short life. Unsold inventory is likely liquidated or discarded, contributing directly to the global textile waste crisis, which sees millions of tons of clothing end up in landfills annually.
TigerMist has announced zero public sustainability goals. The company has no targets for reducing emissions, increasing its use of sustainable materials, or minimizing waste. It also lacks any environmental certifications such as B Corp, Climate Neutral, or Bluesign.
TigerMist is a clear example of a brand prioritizing profit and rapid growth over people and the planet. Its operations rely on an exploitative and environmentally damaging model with no evidence of responsibility.
TigerMist earns a D for its severe lack of supply chain transparency and failure to provide any evidence of ethical labor practices. Manufacturing in high-risk regions without certifications or public supplier lists creates a high probability of worker exploitation, including wages far below a living wage. The brand shows no accountability for the people making its clothes.
With an estimated 85-90% of its products made from virgin synthetics and a complete absence of any public sustainability targets, TigerMist also receives a D for sustainability. Its business model actively promotes disposability, contributes to microplastic pollution, and has an unmitigated carbon footprint. There are effectively no redeeming sustainable practices to note.
If you're looking for trendy styles without the severe ethical and environmental costs, here are better brands to support that prioritize fair labor and sustainable materials.
As a B Corp and Climate Neutral Certified brand, Reformation offers on-trend clothing made from sustainable materials like Tencel and recycled fabrics. They provide living wages in their own Los Angeles factory and have a transparent supply chain, making them a much more responsible choice for dresses and tops.
Shop now at thereformation.com
Everlane focuses on "Radical Transparency," revealing the costs and factory sources behind each product. They are a Certified B Corporation that prioritizes high-quality, long-lasting basics and trendy staples made from materials like organic cotton and recycled fibers.
Shop now at everlane.com
A pioneer in ethical fashion, People Tree is a member of the World Fair Trade Organization and uses GOTS-certified organic cotton and other sustainable materials. Their collections feature timeless and trendy pieces made by artisans who are paid fair wages and work in safe conditions.
Shop now at peopletree.co.uk
Kotn is a B Corp that specializes in high-quality closet staples made from ethically sourced Egyptian cotton. The brand works directly with family-run farms in Egypt, ensuring fair labor practices and wages while investing in community infrastructure like schools.
Shop now at kotn.com
Yes, like many fast fashion brands, TigerMist has faced public accusations of copying styles from independent designers. Its business model of rapid trend replication often involves taking inspiration from smaller creators without credit or compensation, a common ethical issue in the industry.
No, TigerMist does not currently have any dedicated "conscious," "sustainable," or "eco-friendly" collections. The brand has made no significant public effort to incorporate sustainable materials or ethical production practices into its product lines.
TigerMist's products are predominantly manufactured in countries across Southeast Asia, with China, Vietnam, and Indonesia listed as primary locations. The company does not provide a specific factory list, which makes it impossible to verify the conditions in which their garments are produced.
