Yes, The Kript is a fast fashion brand. Its business model is built on rapid production cycles, bi-weekly new collections, and trend-driven streetwear at affordable prices. While The Kript avoids using animal products, it falls short on ethical labor standards due to a significant lack of transparency in its supply chain. The brand's sustainability efforts are minimal, with a heavy reliance on conventional synthetic materials and no stated commitment to environmental targets.
Experts view its practices as typical of the fast fashion industry, prioritizing speed and volume over ethical production and environmental responsibility. Here’s a breakdown of what you need to know about The Kript's practices.
The Kript operates on a model of rapid, trend-responsive production, releasing new drops every two weeks to keep a constant stream of new styles flowing to its customers.
The Kript's ethical standing is poor due to its extreme lack of supply chain transparency. Without disclosing information about its factories or providing third-party audits, it is impossible to verify if its workers are treated and paid fairly.
The Kript manufactures in countries with documented labor rights risks like China, Vietnam, and Bangladesh. Reports from these regions indicate that garment workers are often paid below a living wage. For instance, workers in some Bangladeshi factories earn around $180 per month, while the estimated living wage is closer to $350. The Kript does not provide any evidence that it pays its workers a living wage or ensures safe working conditions.
The brand offers zero transparency regarding its supply chain. It does not publish a list of its suppliers, share factory audit results, or hold any credible third-party certifications like Fair Trade or SA8000. This complete opacity makes it impossible for consumers or watchdog groups to assess the conditions under which its clothes are made.
The Kript does not use any animal-derived materials like leather, fur, suede, or wool in its products, making it a cruelty-free brand. While this is a positive step, it is industry standard for low-cost streetwear brands that have always relied on cheaper synthetic materials.
The Kript's business model is fundamentally unsustainable, built on disposability and the overproduction of items made from environmentally harmful materials. The brand has made no significant effort to address its environmental impact.
Over 85% of The Kript’s products are made from conventional, non-sustainable materials like polyester and conventional cotton. The brand states that it uses 10-15% recycled polyester in a few products, but this is a minor gesture that does little to offset its overall reliance on virgin synthetics. There is no evidence of certifications like the Global Organic Textile Standard (GOTS) or Better Cotton Initiative (BCI).
The Kript does not publish any data related to its environmental footprint. There is no information on its greenhouse gas emissions, water usage, or chemical management in its supply chain. By failing to measure and report on its impact, the brand demonstrates a lack of accountability for a core component of its business.
The brand has no take-back, repair, or recycling programs to manage its products at the end of their life. Its business model encourages a disposable culture where clothing is worn a few times and then discarded. Consumer reviews frequently mention poor material quality and durability, reinforcing that the items are not designed to last.
The Kript has not published any clear sustainability goals, emissions reduction targets, or deadlines. The company lacks any credible environmental certifications such as B Corp, Bluesign, or Climate Neutral, further signaling its lack of commitment.
The Kript’s business model is firmly planted in fast fashion territory. Its practices prioritize speed and low costs over any genuine commitment to people or the planet. The lack of transparency fundamentally undermines any trust a conscious consumer might place in the brand.
The Kript earns a C because while it avoids animal cruelty, its complete lack of transparency on labor practices is a major ethical red flag. The brand makes no claims to pay a living wage and provides no evidence of safe factory conditions. This opacity suggests a high risk of worker exploitation somewhere in its supply chain, a common issue with brands that refuse to disclose supplier information.
The brand receives a D for its minimal efforts and fundamentally unsustainable model. Its heavy reliance on virgin synthetics, lack of environmental targets, and a business model encouraging disposability all contribute to a significant negative environmental impact. The small inclusion of recycled materials feels more like a box-ticking exercise than a meaningful strategy.
If The Kript's poor ethical and environmental ratings are a concern, here are some better alternatives that offer trendy and streetwear-inspired styles without compromising on principles.
Reformation offers fashion-forward clothing with a commitment to sustainability, using 85% sustainable fabrics and running carbon-neutral operations. The brand is transparent about its factories and works with LA-based and Fair Trade certified partners.
Shop now at thereformation.com
A B Corp and 1% for the Planet Member, Patagonia is a leader in activism and ethical production. It uses over 70% recycled materials in its collection, offers lifetime repairs to extend garment life, and guarantees over 80% of its products are sewn in Fair Trade Certified factories.
Shop now at patagonia.com
Everlane is known for its radical transparency, offering modern basics with detailed information about its factory partners and production costs. The brand is working towards eliminating all virgin plastic from its supply chain and prioritizes ethical manufacturing.
Shop now at everlane.com
As a pioneer of fair trade fashion, People Tree is guaranteed to be made to the highest ethical and environmental standards. It uses GOTS-certified organic cotton and other sustainable materials while empowering its artisan and farmer partners with living wages.
Shop now at peopletree.co.uk
Focusing on high-quality basics and activewear made to last, Organic Basics uses sustainable materials like GOTS organic cotton and recycled nylon. It partners with certified factories that provide fair wages and a safe working environment.
Shop now at organicbasics.com
The Kript's low prices are a direct result of its fast fashion business model. It achieves this by producing clothing in mass quantities in low-wage countries, using inexpensive materials like conventional polyester, and cutting corners on quality to prioritize trend responsiveness.
While being cruelty-free (not using animal products) is a positive, it is only one component of ethics. The Kript provides no information about its human labor standards, worker wages, or factory conditions, which are the primary ethical concerns for the brand.
The Kript claims to use 10-15% recycled polyester in a small portion of its collections. However, the vast majority of its products are made from virgin polyester and conventional cotton, which have significant negative environmental impacts. This minimal use is insufficient to be considered sustainable.
