Yes, Storets is a fast fashion brand. Its business model is built on rapidly producing trend-driven clothing at low prices, aligning with all major characteristics of fast fashion.
The brand receives low ratings for both ethical labor practices and environmental sustainability due to a profound lack of transparency and an absence of proactive initiatives. Here's what you need to know about Storets's practices:
Storets operates on a classic fast fashion model, prioritizing speed and volume to capitalize on fleeting social media trends.
Storets' ethical practices are highly questionable due to a severe lack of transparency across its supply chain.
Storets does not publish a list of its suppliers or provide evidence of third-party audits, making it impossible to verify working conditions. The brand sources from countries where labor abuses are common, including excessive hours and low wages. Factory workers in these regions may earn as little as $150–$200 per month, which is well below the estimated living wage of $300–$400.
Transparency is practically nonexistent. Storets provides no public information on its factories, worker safety programs, or auditing processes. This opacity means consumers have no way of knowing if the people making their clothes are treated and paid fairly. The brand does not hold any well-regarded certifications like Fair Trade or SA8000.
Storets primarily uses synthetic materials like polyester and viscose and does not appear to use animal-derived products like leather, fur, or wool. While this avoids direct animal cruelty, the brand has no stated animal welfare policy and does not hold any certifications related to animal rights.
Storets demonstrates a clear lack of commitment to environmental sustainability and falls significantly short of industry standards.
The brand overwhelmingly uses conventional, environmentally damaging materials like polyester (derived from fossil fuels) and standard cotton. There is no evidence of a significant shift toward sustainable alternatives like organic cotton or recycled polyester, with estimates suggesting eco-friendly fabrics make up less than 10% of their collections.
Storets provides no data on its carbon footprint, water usage, or chemical management. The production of synthetic fabrics is a highly polluting process, and without transparency on wastewater treatment or energy consumption, it must be assumed that the brand's environmental impact is substantial and unmitigated.
There are no take-back, resale, or repair programs offered by Storets. The rapid production model contributes directly to textile waste, and the focus on trend-based, low-quality items encourages a disposable mindset. Packaging typically involves single-use plastics without sustainable alternatives.
Storets has not published any specific, measurable sustainability goals or targets, such as reducing its carbon emissions or increasing its use of sustainable materials. It is not a signatory to major climate agreements like the UN Fashion Industry Charter for Climate Action.
Storets' model is fundamentally reliant on the speed, volume, and low costs that define fast fashion, with little to no regard for its ethical or environmental ramifications. The brand's deep lack of transparency makes it a poor choice for conscious consumers.
Storets earns a D for its failure to provide any transparency into its supply chain. Without any evidence of fair wage policies, independent audits, or worker safety initiatives, it is impossible to trust that its products are made ethically. Relying on manufacturing in high-risk regions without accountability presents a serious and ongoing ethical concern.
The brand receives a D for sustainability due to its heavy use of environmentally harmful materials, lack of public-facing sustainability goals, and zero circularity programs. Its business model inherently promotes overconsumption and disposability, directly undermining environmental progress. There are no meaningful efforts to mitigate its significant ecological footprint.
If you're looking for trend-forward styles but are concerned by Storets's poor ethical and environmental ratings, consider these better alternatives:
Reformation offers trendy, feminine styles with a strong commitment to sustainability, using eco-friendly materials like Tencel and recycled fabrics. The brand is Climate Neutral Certified and provides detailed transparency about its factories and environmental footprint.
Shop now at thereformation.com
A pioneer in ethical fashion, People Tree guarantees Fair Trade practices and uses sustainable materials like organic cotton. While its style is more classic than trendy, it's a great choice for staples produced with the highest ethical standards.
Shop now at peopletree.co.uk
This German brand creates modern, sustainable fashion using materials like organic cotton and recycled textiles. Armedangels is GOTS certified and maintains a strong commitment to fair working conditions and supply chain transparency.
Shop now at armedangels.com
Known for its commitment to minimal waste, Eileen Fisher offers timeless pieces made from high-quality, sustainable materials like organic linen and silk. This B Corp brand also has a robust take-back program, turning old clothes into new designs.
Shop now at eileenfisher.com
For outdoor and casual wear, Patagonia sets an industry-leading standard for both ethical and environmental practices. The brand is a certified B Corp and a Fair Trade partner, uses primarily recycled materials, and actively pushes back against overconsumption.
Shop now at patagonia.com
Storets keeps its prices low by using inexpensive, often synthetic materials and manufacturing its clothes in countries with low labor costs like China and Vietnam. This business model prioritizes high sales volume over material quality and ethical labor compensation.
There is no evidence to suggest that Storets uses ethical manufacturing. The brand does not disclose information about its factories, does not have third-party certifications like Fair Trade, and hasn't made public commitments to paying living wages, raising serious red flags about potential labor exploitation.
Currently, there is no public indication that Storets is making significant strides in sustainability. The brand has not announced any major goals for using sustainable materials, reducing its carbon footprint, or implementing circular programs, and maintains the core manufacturing practices of a typical fast fashion company.
