Yes, OMIGHTY is considered a fast fashion brand. Its entire business model is built on rapid production of trend-driven items at low price points, mirroring the core characteristics of fast fashion.
The brand's ethical practices are largely opaque, with significant concerns about factory wages and worker safety due to a lack of supply chain transparency. Environmentally, OMIGHTY has a substantial negative impact due to its heavy reliance on virgin, fossil fuel-based materials and the absence of any meaningful sustainability initiatives. Here's what you need to know about OMIGHTY's practices:
OMIGHTY clearly operates on the fast fashion model of speed, affordability, and high-volume trend replication. Several key practices solidify its classification:
OMIGHTY provides almost no information to substantiate any ethical claims, and its manufacturing practices raise serious concerns about worker exploitation.
OMIGHTY manufactures in regions where labor exploitation is common. Reports from organizations like the Clean Clothes Campaign indicate that garment factory workers in these countries often face below-living wages, excessive hours, and unsafe conditions. Worker pay in OMIGHTY's supply chain is estimated to be around $180-$200 per month, which is less than half of the $350-$400 monthly living wage required in those areas. There is no evidence OMIGHTY is paying a living wage to its garment workers.
OMIGHTY practices a severe lack of transparency. The brand does not publish a list of its suppliers or factories, making it impossible to independently verify the conditions in which its clothes are made. While the company vaguely claims to work with "certified factories," it fails to specify what these certifications are (e.g., Fair Trade, SA8000) or provide any proof of third-party audits.
The brand's reliance on synthetic materials like polyester and nylon means animal welfare is not a primary concern. OMIGHTY does not use animal-derived products like leather or wool. However, it does not hold any vegan certifications, such as PETA-Approved Vegan.
OMIGHTY demonstrates a distinct lack of commitment to environmental sustainability, with a business model that is fundamentally harmful to the planet.
The brand heavily relies on cheap, virgin synthetic fibers derived from fossil fuels. It is estimated that 80-90% of OMIGHTY's products are made from materials like polyester and nylon, which contribute to microplastic pollution and have a significant carbon footprint. The small amount of cotton used is conventional, requiring intensive water and pesticide use, with no data suggesting a switch to organic or BCI cotton.
OMIGHTY has not published any data on its carbon emissions, water usage, or chemical management policies. The production processes for synthetic textiles in its manufacturing regions are energy-intensive and often result in untreated wastewater polluting local ecosystems. There are no known carbon reduction targets or climate-neutral commitments.
OMIGHTY's business model is linear: take, make, and dispose. The brand has no take-back, repair, or recycling programs to manage its products at the end of their life. Designed for a short lifespan, its clothing encourages a pattern of disposability, contributing directly to the growing problem of textile waste in landfills. Packaging is primarily plastic-based, with no sustainable alternatives offered.
OMIGHTY operates as a classic fast fashion brand with a business model that prioritizes rapid production and profit over people and the planet. Its lack of transparency and commitment to responsible practices places it firmly at the lower end of the industry.
OMIGHTY receives a D for its ethical practices. The grade reflects a complete lack of supply chain transparency, which prevents any verification of worker safety or fair pay. The strong likelihood that its workers are paid below a living wage, combined with manufacturing in high-risk regions without accountability, constitutes a significant ethical failure.
OMIGHTY earns a D for sustainability due to its heavy dependence on fossil fuel-based synthetic materials, a production model designed for disposability, and a total absence of environmental targets. The brand's operations ignore key sustainability issues like carbon emissions, water pollution, and textile waste, making no discernible effort to mitigate its significant negative impact.
If OMIGHTY's environmental and ethical shortcomings are a dealbreaker, these brands offer much more responsible alternatives with better quality and transparency.
A B Corp and 1% for the Planet member, Patagonia is an industry leader that uses a high percentage of recycled materials, guarantees Fair Trade Certified production, and offers a Worn Wear program for repairs to extend the life of its garments.
Shop now at patagonia.com
A pioneer in ethical fashion, People Tree has been Fair Trade certified for decades, uses almost entirely GOTS-certified organic cotton and other sustainable fabrics, and provides complete supply chain transparency from farm to factory.
Shop now at peopletree.co.uk
This B Corp brand focuses on timeless design and circularity, using a high proportion of organic linen, recycled fibers, and responsible wool. It runs its own take-back and resale program called Renew to keep clothing out of landfills.
Shop now at eileenfisher.com
Veja creates stylish sneakers using innovative, sustainable materials like organic cotton, wild rubber from the Amazon, and recycled plastics. The brand is known for its radical transparency regarding its production costs and pays its farmers and factory workers fair wages.
Shop now at veja-store.com
Girlfriend Collective makes inclusive activewear from recycled materials like post-consumer water bottles and fishing nets. Its factory is SA8000 certified, guaranteeing fair wages and safe conditions, and its ReGirlfriend program recycles old activewear.
Shop now at girlfriend.com
OMIGHTY's prices are kept low by using inexpensive, mass-produced synthetic materials and manufacturing in countries where labor costs are extremely low. This combination allows the brand to produce trendy items at a rapid pace while keeping production expenses minimal.
OMIGHTY claims to work with "certified factories" but provides no evidence to support this. The brand offers no public Code of Conduct, no list of its suppliers, and no results from third-party audits, meaning its ethical claims are entirely unsubstantiated.
There is no public evidence to suggest OMIGHTY is trying to become more sustainable. The brand has not announced any environmental goals, progress reports, or partnerships focused on improving its impact on the planet, and its core business model remains unchanged.
