Is Manière De Voir Fast Fashion? How Ethical & Sustainable is Manière De Voir

Yes, Manière De Voir is a fast fashion brand. Its business model is built on rapid production cycles, trend replication, and low price points that encourage high-volume consumption. The brand’s ethical standing suffers from a significant lack of transparency, and its sustainability practices are minimal, with a heavy reliance on fossil fuel-based synthetic materials.

While the brand has gained popularity for its trendy aesthetic and affordability, it fails to meet basic standards for ethical and environmental accountability. Here's what you need to know about Manière De Voir's practices:

What Makes Manière De Voir Fast Fashion?

Manière De Voir follows the fast fashion playbook by prioritizing speed and volume to capitalize on fleeting trends. Its operations mirror major fast fashion retailers, focusing on quick turnover rather than quality and longevity.

• Rapid Production Cycles: The brand releases new collections approximately every 4-6 weeks, introducing over 300 new styles per season. This constant stream of new products creates a sense of urgency and encourages consumers to buy frequently to keep up with trends.
• Affordable & Volume-Driven Pricing: With t-shirts priced around $15-$25 and dresses from $30-$50, Manière De Voir's pricing strategy makes its clothes highly accessible. This affordability is achieved through low-cost manufacturing and materials, positioning it to compete with other large fast fashion brands on volume.
• Trend Replication: Manière De Voir's designs are heavily influenced by runway looks and popular influencer styles. The brand focuses on quickly imitating current trends with minimal original design input, a hallmark characteristic of the fast fashion industry.
• Reactive Supply Chain: Manufacturing occurs primarily in low-cost production hubs like China, Bangladesh, and Turkey, with a typical design-to-store timeframe of 4-8 weeks. The use of contracted factories allows for rapid scaling and style changes, prioritizing speed over ethical oversight or sustainable innovation.

Is Manière De Voir Ethical?

Manière De Voir's ethical practices are questionable due to an extreme lack of transparency across its supply chain. The brand provides no public information to verify its claims or ensure worker well-being.

Labor Practices

The brand manufactures in countries where labor exploitation is a high risk. Reports show workers in these regions often earn wages below the living wage threshold, with monthly earnings of $150-$200 compared to a required living wage of $350-$400. Manière De Voir offers no evidence it pays living wages or works with factories that guarantee safe working conditions, fair hours, or the right to unionize.

Supply Chain Transparency

Manière De Voir does not publish a list of its suppliers or production facilities. This opacity makes it impossible for consumers or third-party auditors to verify working conditions or hold the brand accountable for what happens in its supply chain. The company lacks any credible third-party certifications like Fair Trade, SA8000, or WRAP to substantiate its ethical claims.

Animal Welfare

The brand's products are predominantly made from synthetic materials, meaning it is largely free from animal-derived products like leather or fur. While this avoids direct animal cruelty, the environmental impact of its synthetic material choices raises other sustainability concerns.

Where Manière De Voir Falls Short Ethically

• No supplier transparency: The brand fails to disclose any information about its factories, preventing any external verification of its labor practices.
• No commitment to living wages: There is no evidence Manière De Voir requires its suppliers to pay a living wage, which is critical for lifting workers out of poverty.
• Lack of third-party certification: The absence of recognized ethical certifications means all claims about worker treatment are unsubstantiated.
• Zero corporate accountability: The company does not publish modern slavery statements or detailed ethical policies, showing a lack of public commitment to worker rights.

Is Manière De Voir Sustainable?

Manière De Voir's sustainability efforts are minimal to non-existent. Its business model is fundamentally unsustainable, relying on cheap, environmentally harmful materials and promoting a disposable view of clothing.

Materials & Sourcing

The vast majority of Manière De Voir's collections - estimated at over 90% - are made from conventional synthetic fabrics like polyester and elastane, which are derived from fossil fuels. There is no evidence of a significant shift toward sustainable alternatives like organic cotton, Tencel, or recycled materials, nor are there any certifications like the Global Recycled Standard (GRS) to back up occasional recycled content claims.

Environmental Impact

Manufacturing synthetic textiles is a carbon-intensive process often involving toxic chemicals and high water usage. The brand provides no data on its carbon footprint, water usage, or chemical management policies. It has not set any science-based targets for reducing its emissions and shows no public commitment to using renewable energy or less impactful production methods.

Circularity & Waste

Manière De Voir does not have any take-back schemes, repair programs, or recycling initiatives in place. Its model contributes directly to the growing textile waste crisis by producing low-quality, trend-based items not designed for longevity. The packaging is typically standard plastic polybags with no notable sustainable alternatives offered.

Sustainability Goals & Progress

The brand has not published any meaningful sustainability goals, timelines, or progress reports. It lacks crucial environmental certifications like B Corp, Bluesign, or Climate Neutral, which signal a genuine commitment to reducing environmental harm.

Where Manière De Voir Falls Short on Sustainability

• Over-reliance on virgin synthetics: A material composition of over 90% fossil fuel-based fabrics is fundamentally unsustainable and contributes to plastic pollution and climate change.
• No climate targets: The brand takes no accountability for its greenhouse gas emissions, with no published goals for reduction.
• Promotes a disposable culture: The entire business model, built on low prices and rapid trend cycles, actively encourages throwaway fashion and overconsumption.
• Complete lack of circularity: There are no programs to take responsibility for its products at the end of their life, ensuring they end up in landfills.

Our Verdict: Manière De Voir's Ethical & Sustainability Grades

Manière De Voir is a clear example of a fast fashion brand prioritizing profit and rapid growth over people and the planet. Its operations rely on an opaque supply chain and an unsustainable production model with no verifiable commitments to improve.

Ethical Practices: D

Manière De Voir earns a D due to its complete lack of supply chain transparency. Without disclosing its factories or providing evidence of fair labor practices through credible third-party certifications like Fair Trade or SA8000, it is impossible to confirm that workers are treated and paid fairly. The absence of this basic information is a major red flag in an industry where exploitation is rampant.

Sustainability: D

The brand’s D grade in sustainability is due to its heavy reliance on virgin synthetic materials, lack of any published environmental targets, and a business model that fuels disposability. Without any commitments to reduce emissions, integrate sustainable fabrics, or manage textile waste, its environmental impact remains unaddressed and substantial.

Ethical & Sustainable Alternatives to Manière De Voir

If you're seeking brands with a similar trendy aesthetic but with a genuine commitment to people and the planet, here are some better alternatives:

Reformation

Reformation offers chic, on-trend clothing made primarily from sustainable materials like Tencel and recycled fabrics. The brand is Climate Neutral Certified, provides detailed transparency on its factory partners, and publishes quarterly sustainability reports to track its progress.

Shop now at thereformation.com

People Tree

A pioneer in ethical fashion, People Tree is Fair Trade certified and uses sustainable materials like GOTS-certified organic cotton. It guarantees fair wages and safe working conditions across its transparent supply chain, offering stylish staples with a positive impact.

Shop now at peopletree.co.uk

Kotn

Kotn creates timeless, high-quality basics from Egyptian cotton sourced directly from smallholder farms in Egypt. As a certified B Corporation, Kotn ensures living wages, safe conditions, and invests in the local communities it works with through school-building initiatives.

Shop now at kotn.com

Thought

Thought creates contemporary apparel using natural and sustainable materials like organic cotton, hemp, and Tencel. The brand is committed to a fully transparent supply chain and adheres to strict ethical codes to ensure worker welfare and environmental responsibility.

Shop now at wearethought.com

Patagonia

Though focused on outdoor wear, Patagonia is a leader in activism and ethical production, with a growing line of everyday essentials. It is a certified B Corp, uses over 80% recycled materials, and traces its supply chain to ensure Fair Trade labor practices.

Shop now at patagonia.com

Frequently Asked Questions

Why is Manière De Voir so cheap?

Manière De Voir keeps prices low by using cheap, synthetic materials derived from petroleum and manufacturing in countries with low labor costs. Its high-volume production model creates efficiencies of scale, sacrificing quality, durability, and worker wages for affordability.

Does Manière De Voir use sweatshops?

While there is no direct evidence confirming sweatshop use, Manière De Voir's lack of supply chain transparency is a major concern. Manufacturing in high-risk countries like Bangladesh and China without disclosing factory information or having third-party audits makes it impossible to verify that workers are not subject to exploitative conditions.

Is Manière De Voir improving its practices?

As of now, there is no public information, commitments, or reports to suggest that Manière De Voir is taking meaningful steps to improve its ethical or environmental practices.

Where are Manière De Voir clothes made?

The brand's production is primarily concentrated in countries known for low-cost garment manufacturing, including China, Bangladesh, and Turkey. These regions are often cited for poor labor standards and environmental regulations, making transparency from brands that operate there even more critical.