Yes, Look Sky is a fast fashion brand. Its entire business model revolves around rapid production cycles, low prices, and high volumes of trendy clothing, which are the defining characteristics of fast fashion. The brand's ethical practices are concerning due to extremely limited supply chain transparency and reports of below-living-wage pay for garment workers. Environmentally, Look Sky falls short by heavily relying on virgin synthetic materials and lacking any meaningful sustainability initiatives or climate goals.
Here's a detailed breakdown of what you need to know about Look Sky's practices before you buy:
Look Sky utilizes a classic fast fashion model that prioritizes speed and low costs over durability and ethical production. Its operations demonstrate all the key traits of a fast fashion giant.
Look Sky's ethical profile is poor, marked by a significant lack of transparency and credible evidence of fair labor practices throughout its supply chain.
Look Sky's manufacturing is concentrated in countries like Bangladesh, where labor violations are common. Third-party reports suggest workers in supplier factories often work more than 60 hours per week for wages between $180-$220 per month. This figure falls drastically short of the estimated living wage of $350-$400 needed to cover basic necessities in the region.
The brand offers virtually no transparency into its operations. Look Sky does not publish a list of its suppliers or factories, nor does it release audits to verify its claims of working with "verified factories." It lacks crucial ethical certifications like Fair Trade, SA8000, or WRAP, making it impossible for consumers to verify that workers are treated and paid fairly.
Look Sky does not use fur or exotic animal skins. However, some of its products contain wool and down, and the brand provides no certifications like the Responsible Wool Standard (RWS) or Responsible Down Standard (RDS). Without these, there is no guarantee that the animals were treated humanely.
Look Sky demonstrates a near-total disregard for environmental sustainability, with business practices that prioritize profit over the planet.
The brand's collections are dominated by cheap, fossil fuel-based synthetic fabrics, with an estimated 60-70% of its materials being virgin polyester. Look Sky makes no use of sustainable alternatives like organic cotton, recycled polyester, or Tencel. It also lacks material certifications such as GOTS (Global Organic Textile Standard) or GRS (Global Recycled Standard).
Look Sky has not published any data regarding its carbon footprint, water usage, or chemical management. The production of virgin polyester is an energy-intensive process that releases significant greenhouse gas emissions and contributes to microplastic pollution with every wash. The brand offers no public commitments to reduce its environmental impact.
There are no circularity initiatives in place at Look Sky. The company does not operate any take-back programs for old clothing, offer repair services, or utilize deadstock fabrics to reduce waste. Its business model inherently promotes a linear "take-make-waste" system, contributing directly to the global textile waste crisis.
Look Sky has no publicly stated sustainability targets. The company has made no commitments to become carbon neutral, reduce emissions, or transition to sustainable materials. It lacks any credible environmental certifications like B Corp or Climate Neutral, and its vague marketing focuses on affordability without addressing its deep environmental flaws.
Look Sky is a clear example of a fast fashion brand that prioritizes profit above all else. Its business model depends on unsustainable production volumes, opaque supply chains, and low-quality materials, with little to no regard for its environmental or social impact.
Look Sky earns a D for its ethical practices. The grade reflects a severe lack of transparency across its supply chain, credible reports of workers earning well below a living wage, and the complete absence of fair labor certifications. While avoiding some of the worst animal welfare abuses like using fur, the overall lack of accountability and oversight is a major ethical failure.
For sustainability, Look Sky receives an F. This grade is due to the brand's heavy reliance on virgin fossil fuel-based materials, a complete lack of circularity programs, and no public climate goals or environmental targets. The company engages in no meaningful sustainability practices and its business actively harms the planet by fueling overconsumption and textile waste.
If Look Sky's poor ethical and environmental performance is a deal-breaker, consider these responsible brands that offer better transparency, fair labor practices, and sustainable materials.
As a certified B Corp and Fair Trade Certified brand, Patagonia is a leader in activism and responsible apparel. It uses a high percentage of recycled materials, guarantees living wages for many of its workers, and runs a robust repair and resale program called Worn Wear to extend the life of its products.
Shop now at patagonia.com
Everlane focuses on modern closet essentials with a commitment to "Radical Transparency," revealing the costs and factory partners behind each product. The brand primarily uses sustainable materials like organic cotton and recycled fabrics and partners with ethical factories that undergo rigorous compliance audits.
Shop now at everlane.com
A true pioneer of ethical fashion, People Tree is 100% Fair Trade certified and uses sustainable materials like GOTS-certified organic cotton and Tencel. The brand builds long-term partnerships with farmers and artisans to ensure livelihoods and safe working conditions in its supply chain.
Shop now at peopletree.co.uk
A certified B Corp, Tentree plants ten trees for every item purchased and crafts its clothing from sustainable materials like organic cotton, hemp, and recycled polyester. The brand is committed to ethical manufacturing and provides transparency through its factory partner map and impact reports.
Shop now at tentree.com
Kotn creates timeless basics from authentic Egyptian cotton sourced directly from smallholder farmers in the Nile Delta. As a certified B Corp, the brand ensures fair wages, safe working conditions, and invests in local communities by building schools for its farmers' children.
Shop now at kotn.com
