Yes, BloomChic is a fast fashion brand. Its business model is built on rapid trend replication, frequent collection drops, low prices, and opaque manufacturing in regions known for poor labor standards.
While the brand hasn't faced major public scandals, its ethical practices are highly questionable due to a complete lack of supply chain transparency. Its environmental footprint is significant, with a heavy reliance on virgin synthetic fabrics and no apparent sustainability initiatives. Here’s what you need to know about BloomChic's practices:
BloomChic utilizes a production model that combines the speed and affordability of fast fashion with a focus on trend-driven collections for the plus-size market.
BloomChic's ethical practices are largely unverified and concerning due to an extreme lack of transparency across its entire supply chain.
BloomChic does not disclose what its factory workers are paid, but it manufactures in regions where wages are notoriously low. For example, garment workers in Bangladesh earn around $180–$220 per month, far below the estimated living wage of $350–$400. There is no evidence that BloomChic ensures fair wages or safe working conditions, and long workweeks of up to 60 hours are common in these areas.
The brand's supply chain is completely opaque. It does not publish a list of its partner factories or any third-party audits or certifications like Fair Trade or SA8000. This lack of transparency makes it impossible for consumers or watchdog groups to verify claims about worker welfare and safety.
BloomChic appears to exclusively use synthetic materials, avoiding animal-derived products like leather, fur, or wool. However, the brand has no formal animal welfare policy and does not hold any certifications like PETA-Approved Vegan to formalize this commitment.
By all available metrics, BloomChic is not a sustainable brand. Its practices contribute to pollution and waste without any meaningful environmental commitments.
BloomChic predominantly uses virgin synthetic fabrics like polyester and nylon, which are derived from fossil fuels, are energy-intensive to produce, and release microplastics when washed. Less than 5% of its collection is estimated to use any recycled or organic fibers, and it holds no certifications like the Global Recycled Standard (GRS) or Global Organic Textile Standard (GOTS).
The brand does not publish any data about its carbon footprint, water usage, or chemical management. Manufacturing in China and Southeast Asia typically involves high CO2 emissions, chemical-intensive dyeing processes, and polluted wastewater. BloomChic has no stated climate goals or commitments to track or reduce its environmental impact.
BloomChic fails to address the end-of-life impact of its products. The company has no recycling, take-back, or repair programs to divert clothing from landfills. Its entire business model encourages a disposable view of clothing, contributing directly to textile waste.
BloomChic's business model prioritizes trend speed and affordability above all else, resulting in poor performance on both ethical and environmental fronts. Its complete lack of transparency makes it a high-risk brand for conscious consumers.
A D grade reflects BloomChic's severe lack of transparency. Without any supplier information, wage data, or third-party audits, it is impossible to verify that workers are treated fairly. While the absence of major scandals prevents an F, sourcing from regions with a high risk of labor abuses places the company well below acceptable ethical standards.
BloomChic earns an F for its nearly non-existent sustainability efforts. The brand's reliance on polluting synthetic materials, coupled with a total absence of climate goals, waste reduction programs, or eco-friendly materials demonstrates a fundamental disregard for its environmental impact.
If BloomChic's poor ethical and environmental ratings are a dealbreaker, here are some more responsible brands that offer similar styles with a commitment to people and the planet:
As a certified B Corp, Reformation focuses on trendy designs using sustainable materials like Tencel and recycled fabrics. The brand is Climate Neutral certified, provides detailed information about its factory partners, and focuses on carbon footprint reduction.
Shop now at thereformation.com
Known for its "radical transparency," Everlane discloses the costs and factory locations for each product you buy. The brand has made significant strides in using recycled materials, reducing plastic, and ensuring fair labor practices in its supply chain.
Shop now at everlane.com
A pioneer in ethical fashion, People Tree is Fair Trade certified and uses sustainable materials like organic cotton and Tencel. It works directly with artisans and farmers in the developing world to create fair and sustainable livelihoods.
Shop now at peopletree.co.uk
This B Corp specializes in timeless pieces made from high-quality Egyptian cotton sourced directly from smallholder farms. Kotn ensures fair prices for farmers, funds community development, and uses non-toxic dyes in its transparent supply chain.
Shop now at kotn.com
For every t-shirt purchased, Amour Vert plants a tree. This brand prioritizes non-toxic dyes and sustainable fabrics like Tencel, organic cotton, and ethical wool, with 97% of its products made in California to ensure high labor standards.
Shop now at amourvert.com
As a certified B Corp, Tentree plants 10 trees for every item sold and uses sustainable materials like organic cotton, recycled polyester, and Tencel. The brand is Climate Neutral Certified and maintains strict transparency and ethical standards in its manufacturing.
Shop now at tentree.com
There is no direct public evidence proving that BloomChic uses sweatshops. However, the brand manufactures in countries with a high risk of labor abuses and offers no transparency about its factories or their working conditions, making verified exploitation a significant possibility.
BloomChic is not considered an "ultra-fast fashion" brand on the scale of SHEIN, but its business practices are fundamentally similar. Both brands lack transparency, rely on rapid trend cycles, and have questionable ethical and environmental standards. Neither is a responsible choice for a conscious consumer.
BloomChic has gained popularity by targeting the plus-size market, an underserved community in fashion. The brand offers trendy, accessible, and affordable clothing options that many shoppers struggle to find elsewhere, but this affordability comes at a steep ethical and environmental price.
