Yes, Sephora has major sales multiple times a year. While deals don't run year-round, you can count on 3-4 big sale events, including their iconic Spring and Fall Sales. Beauty Insiders get the best deals and early access, but there are also consistent opportunities to save in their website's sale section and through holiday promotions.
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These are the Super Bowl of Sephora sales. Occurring semi-annually, typically in April/May and again in October/November, these events offer tiered discounts for members of their Beauty Insider loyalty program. Discounts can range from 10% to 20% off your entire purchase, with a few brand exclusions.
Sephora goes all out for major shopping holidays. Expect significant deals and special promotions during these key times:
You don't always have to wait for a major event to save money. Sephora's website has a dedicated Sale section that's updated weekly. Here you can find markdowns up to 50% off on makeup, skincare, and haircare. Keep an eye out for flash sales as well, which are short 24-48 hour deals announced on social media and through the email newsletter.
Sephora's free loyalty program, Beauty Insider, is your key to the best savings. Members get points for every purchase, but the real benefit is access to sale events. The program has three tiers:
New to Sephora? Signing up for their email list can often get you a 10-15% off coupon for your first purchase. Subscribers also get early notifications about upcoming sales and special email-exclusive promo codes throughout the year.
Your first stop should always be the Sephora website. The most current deals are usually featured right on the homepage banner. For everything on sale right now, navigate directly to their 'Sale & Offers' page, which includes markdowns, gift sets, and clearance items.
The app is a must-have for serious shoppers. App users often get app-exclusive offers and early access to major sales. Turning on push notifications is the easiest way to know the second a flash sale starts.
Joining the email list is one of the most reliable ways to stay informed. You'll get direct alerts about upcoming sale events, reminders when sales are live, and occasionally receive promo codes that aren't available to the general public.
Following Sephora on Instagram, TikTok, and Facebook is a great way to catch announcements for quick flash sales or collaborations. Beauty influencers also frequently share details about sales before they go live.
This is non-negotiable. Since all major sales are tied to the loyalty program, signing up for the free Beauty Insider account is the single most important step. Members get access to the Spring and Fall sales, birthday gifts, and can redeem points for deluxe samples or product discounts.
Know when to expect the big sales. Aim to make your big purchases during the April/May and October/November Sephora Sale events, as well as Black Friday/Cyber Monday. This is when you'll find the steepest discounts on high-end brands that rarely go on sale otherwise.
Gift and value sets, especially the "Sephora Favorites" kits, offer an incredible bang for your buck. They bundle several deluxe or full-size products together for a fraction of the individual cost. Buying one during a sale event is the ultimate way to maximize savings.
