HI-CHEW and LONELY GHOST Launch Holiday-Themed Apparel Collection
Candy brand HI-CHEW and lifestyle brand LONELY GHOST have partnered to release a limited-edition apparel collection for the holiday season. The collaboration, which is HI-CHEW's first entry into apparel, is inspired by the brand's Strawberry flavor.
The three-piece, unisex collection features a vibrant red color palette and includes phrases such as "HI-LOVE YOU SAY IT BACK" and "BEST THINGS IN LIFE ARE SWEET."
Collection Details
The collection includes:
- Sweatshirt ($75): A hoodie available in sizes XS-4X.
- Sweatpants ($70): Wide-leg sweatpants available in sizes XS-4X.
- Hat ($30): A one-size-fits-all snapback hat.
The collection is available for purchase starting November 14, 2025, while supplies last.
Items will be sold on the Lonely Ghost website and at the brand's physical stores: 'Ghost Grocery' in Provo, UT, and 'LONELY GHOST' in Fashion Square, Scottsdale, AZ. Customers who purchase the set will also receive HI-CHEW Strawberry sticks as a gift with purchase.
"It was always essential for us to partner with an innovative and creative brand that shares a passionate, loyal fan base— one that shares the same passionate and engaged community as HI-CHEW's Chew Crew," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "LONELY GHOST was the perfect partner to bring HI-CHEW's unique personality to life."
"Our favorite collaborations are the ones that make people do a double-take; the ones that feel unexpected and end up making total sense. HI-CHEW was exactly that," said Bronson Christensen, Co-Founder of LONELY GHOST.
