Haya Hilton vs. PrettyLittleThing: Which brand should you buy? [2026]

Haya Hilton offers bold, youthful fashion at an accessible price, focusing on unique statement pieces with slightly higher quality materials. In contrast, PrettyLittleThing is an ultra-affordable fast-fashion giant that excels at replicating viral, celebrity-inspired trends with a massive and rapidly changing product selection.

Let's break down everything you need to know to choose the right brand for your style and budget.

Haya Hilton: For Bold & Youthful Statements

Haya Hilton is a contemporary fashion brand built for a young, trend-conscious shopper who wants to stand out. The brand is known for its energetic and chic aesthetic, blending current streetwear trends with vibrant colors and bold prints. It appeals to women who want fashionable, eye-catching pieces for social events and everyday wear without spending a fortune.

• Product mix: A focused collection of dresses, tops, bottoms, and activewear paired with complementing accessories and footwear.
• Price point: Affordable to mid-range. Most items fall between $20 and $80, with dresses typically ranging from $30 to $60 and accessories usually under $30.
• Style/aesthetic: Youthful, modern, and vibrant. The brand’s signature style includes statement pieces, bold prints, and unique cuts that feel both on-trend and fresh.
• Sizing/Fit: Garments are generally reported to fit true to size, offering consistent sizing that aligns with standard measurements for its target demographic.
• Quality: Haya Hilton places an emphasis on using better quality fabrics and more durable construction compared to ultra-fast-fashion brands, ensuring their statement pieces hold up well.

Haya Hilton is the ideal choice for shoppers seeking a balance between affordability, trendiness, and quality, offering unique pieces that allow for self-expression.

Shop Haya Hilton: hayahilton.com

PrettyLittleThing: The Fast-Fashion Trend Leader

As a global fast-fashion powerhouse, PrettyLittleThing (PLT) specializes in delivering trendy, celebrity-endorsed clothing at incredibly low prices. Their business model revolves around rapid trend adoption, frequent new arrivals, and high-profile influencer collaborations. PLT's aesthetic is unapologetically youthful, sexy, and bold, catering to young women who want the latest viral looks for parties, clubbing, and everyday life.

• Product mix: An enormous selection of dresses, tops, bottoms, swimwear, activewear, accessories, and shoes, with a strong offering of plus-size options.
• Price point: Very affordable. Most products are priced between $10 and $70, with dresses often available for $20 to $50 and frequent site-wide sales and discount codes.
• Style/aesthetic: Hyper-trendy, sexy, and captivating. Styles are heavily influenced by celebrity looks and viral social media trends, often featuring figure-hugging silhouettes and daring details.
• Sizing/Fit: Sizing can be inconsistent, with many shoppers finding that items, especially fitted dresses and tops, run small. It's always a good idea to consult the sizing chart for each product.
• Quality: Quality is consistent with its low price point. The focus is on affordability and style over longevity, so fabrics may be lighter and construction less detailed than more expensive brands.

PLT is the go-to for shoppers who want to experiment with the hottest trends on a tight budget and prioritize a vast selection of new styles.

Shop PrettyLittleThing: prettylittlething.com

Haya Hilton vs. PrettyLittleThing Comparison

Price Comparison

Price is a major differentiator between these two brands. PrettyLittleThing is firmly in the ultra-affordable category, frequently offering dresses for under $30 and sitewide discounts that make it easy to build a full outfit for under $50. Their strategy is based on high volume and rapid turnover, making them one of the most budget-friendly options online.

Haya Hilton is also affordable, but sits at a slightly higher price point, with items usually priced between $20 and $80. This minor price increase reflects the brand's focus on more unique designs and better-quality materials compared to its faster-fashion competitors. While both offer great value, PLT is the clear winner for shoppers with the tightest budgets.

Quality & Materials

Haya Hilton generally offers better quality and more durable construction. The brand selects fabrics that are designed to last more than a few wears, with better stitching and attention to detail. This makes their statement pieces a more reliable investment for your wardrobe.

PrettyLittleThing prioritizes trendiness and accessibility, which means quality can be a trade-off. While their clothes are perfectly suitable for the price, the fabrics are often thinner and might not withstand repeated wear and washing as well as pieces from Haya Hilton. If longevity is important to you, Haya Hilton has the advantage.

Style & Aesthetic

Both brands target a young, fashion-forward audience, but their styles diverge in execution. Haya Hilton focuses on creating unique, statement-making pieces with bold prints and interesting silhouettes. The aesthetic feels curated to be youthful and energetic without just copying established trends.

In contrast, PrettyLittleThing's core strength is its ability to quickly replicate viral trends set by celebrities and influencers. Their style is more overtly sexy and broad, offering everything from casual loungewear to glamorous party dresses that you likely just saw on Instagram. If you want to wear today's biggest trend tonight, PLT has you covered.

Fit & Sizing

Haya Hilton is known for providing a more consistent, true-to-size fit across its collections, making online shopping a bit more predictable. They cater to a youthful but standard sizing model that most shoppers find reliable.

PrettyLittleThing is notorious for having inconsistent sizing. Many shoppers report that items can run small, particularly in bodycon styles. While PLT offers an extensive size range, including plus sizes, it's wise to read reviews and carefully check the measurement chart for each specific garment before purchasing.

Sustainability & Ethics

Both Haya Hilton and PrettyLittleThing operate in the fast-fashion space, an industry with significant environmental challenges. Haya Hilton has started to introduce more sustainable practices and provide greater transparency about its manufacturing process.

PrettyLittleThing has also launched some eco-conscious collections and recycling programs but faces ongoing scrutiny due to its high-volume production model. For shoppers prioritizing sustainability, neither is a perfect choice, but Haya Hilton appears to be making more public efforts toward ethical sourcing.

Which One Should You Choose?

The right choice really depends on what kind of shopper you are. Both brands are excellent at what they do, but their specialties are distinct.

Choose Haya Hilton if:

• You want to make a statement with bold, unique pieces that don't look like everyone else's.
• You're willing to spend slightly more for better fabric quality and construction.
• You prefer fashions that are trendy but have a touch of individuality.
• Consistent, true-to-size fitting is a top priority for you when shopping online.

Choose PrettyLittleThing if:

• You are shopping on a strict budget and want the lowest prices possible.
• You love wearing the exact same styles you see on your favorite influencers and celebrities.
• You refresh your wardrobe often and prioritize variety and newness over longevity.
• You're looking for a wide range of options for partywear and going-out outfits.

Frequently Asked Questions

Is Haya Hilton or PrettyLittleThing cheaper?

PrettyLittleThing is significantly cheaper than Haya Hilton. With frequent sales and lower base prices, PLT is one of the most budget-friendly fast-fashion retailers available.

Which brand has better quality?

Haya Hilton generally offers better quality. Their products tend to be made with more durable fabrics and better construction, making them a better choice if you want your clothes to last longer.

What is the style difference between Haya Hilton and PrettyLittleThing?

Haya Hilton's style is bold, youthful, and focuses on unique statement pieces and vibrant prints. PrettyLittleThing's aesthetic is driven by viral celebrity trends, leaning more towards sexy, figure-hugging silhouettes perfect for a night out.

How is the sizing for Haya Hilton and PrettyLittleThing?

Haya Hilton is generally considered true to size. PrettyLittleThing sizing can be inconsistent and often runs small, so it is recommended to check size charts and read customer reviews before buying.

Do both brands offer plus sizes?

Yes, both brands offer extended sizing. PrettyLittleThing in particular has a very comprehensive and popular plus-size section.

Which brand is better for party dresses?

This depends on your style. PrettyLittleThing offers a massive variety of trendy, sexy, and affordable party dresses. Haya Hilton provides more unique, statement-making dresses that will help you stand out from the crowd.

Are Haya Hilton and PrettyLittleThing sustainable?

Both brands operate within the fast-fashion model, which faces environmental criticism. Haya Hilton has made more public efforts toward sustainability and transparency in its supply chain, while PrettyLittleThing offers some eco-friendly collections among its massive product range.

What are their return policies like?

Both brands have similar return policies, typically offering returns on unworn items within a 28 to 30-day window. Always check the specific terms on their respective websites before purchasing, especially for sale items.