Good American vs. Abercrombie: Which brand should you buy?

Good American is a premium fashion brand built on size inclusivity, offering high-quality, sustainable denim with a modern aesthetic at a higher price point. In contrast, Abercrombie provides more affordable, classic casualwear, focusing on comfortable basics and a timeless, laid-back style for a younger audience.

Let's break down everything you need to know to choose the right brand for your wardrobe and budget.

Good American: The Leader in Inclusive Denim

Founded by Khloe Kardashian and Emma Grede, Good American centers its entire mission on body positivity and a perfect fit for every body. Known primarily for its sculpting and supportive denim, the brand offers a wide range of sizes (00-24) to ensure that everyone feels confident and seen. The overall aesthetic is modern, sleek, and on-trend, appealing to fashion-conscious shoppers willing to invest in quality and an inclusive message.

• Product mix: The core of the brand is its extensive denim collection, but it also offers bodysuits, everyday basics, dresses, and activewear. All pieces are designed with a variety of body shapes in mind.
• Price point: Good American sits in the mid-range to premium category. Jeans typically range from $120 to $200, while tops and basics fall between $50 and $150.
• Quality: The brand is praised for its high-quality, durable denim that blends stretch with support. Many pieces use sustainable fabrics and eco-friendly washes, ensuring longevity.
• Sizing/Fit: This is where Good American shines. With a comprehensive size range from 00 to 24 and meticulous design, their pieces are known for being true to size and flattering various figures.
• Sustainability: The brand emphasizes environmentally conscious practices, from using recycled materials to reducing water consumption during denim production.
• Return policy: Good American offers straightforward returns, giving shoppers confidence when ordering online. They also provide free shipping on orders above a certain value.

Good American is for the shopper who values a superior, inclusive fit and is willing to invest in well-made, sustainable pieces that build confidence.

Shop Good American: goodamerican.com

Abercrombie: The Go-To for Modern Casual Basics

Abercrombie & Fitch has successfully transformed from its preppy, logo-heavy past into a modern destination for stylish and affordable casualwear. The brand’s current aesthetic is clean, timeless, and effortlessly chic, appealing to young adults looking for high-quality wardrobe essentials. They are particularly known for their comfortable denim, versatile bodysuits, and cozy knitwear in neutral, easy-to-style color palettes.

• Product mix: Abercrombie offers a wide range of clothing, including jeans, T-shirts, hoodies, dresses, and loungewear. Their collections focus on timeless silhouettes that can be worn season after season.
• Price point: Positioned in the mid-range market, Abercrombie is more accessible than Good American. Jeans cost between $60 and $120, and tops are typically priced from $30 to $70.
• Quality: Abercrombie provides good quality for its price point, focusing on soft fabrics, comfortable blends, and durable construction for everyday wear.
• Sizing/Fit: The brand has made significant improvements in inclusivity, now offering sizes up to 3XL or 24. While sizing is generally consistent, it can sometimes vary between different styles.
• Sales: One of Abercrombie's biggest draws is its frequent sales and promotions, making it a great place to stock up on essentials at a discount.
• Sustainability: Abercrombie has committed to sustainability initiatives, such as using recycled materials and working toward reducing its environmental impact across its supply chain.

Abercrombie is ideal for shoppers seeking affordable, comfortable, and classic staples to build a versatile and long-lasting casual wardrobe.

Shop Abercrombie: abercrombie.com

Good American vs. Abercrombie Comparison

Price Comparison

There is a clear price difference between the two brands. A pair of jeans from Good American will typically set you back $120 to $200, reflecting their premium materials and specialized fit technology. In comparison, Abercrombie jeans are more budget-friendly, ranging from $60 to $120.

This gap extends across their product lines, with Good American's tops and dresses also costing more. However, Abercrombie is known for its frequent sales, often offering significant discounts of 25-40% off, which can provide even greater value. Abercrombie is the more economical choice, while Good American positions itself as a premium investment.

Quality & Materials

Good American's reputation is built on high-quality denim crafted with durability and comfort as top priorities. They utilize premium, often sustainable fabrics with excellent stretch and recovery, meaning their jeans maintain their shape wear after wear. The focus on strong stitching and eco-friendly washes adds to the perceived value and lifespan of their garments.

Abercrombie offers solid quality for its price range. Their focus is on soft, comfortable fabrics and modern fits perfect for daily wear. While their denim might not feel as substantial or utilize the same level of sustainable technology as Good American's, it's reliable and holds up well for everyday use.

Style & Aesthetic

The two brands target a similar demographic but with different stylistic approaches. Good American leans into a sleek, modern, and often edgy aesthetic. Their designs are trend-aware and intended to enhance curves, making them popular for creating fashionable, body-confident outfits.

Abercrombie embraces a more classic and timeless casual style. Their collections feature neutral colors, clean lines, and simple silhouettes that are highly versatile. The aesthetic is more laid-back and effortless, focusing on pieces that can be easily mixed and matched to create comfortable, everyday looks.

Fit & Sizing

Size inclusivity is the cornerstone of the Good American brand. Their 00-24 size range is engineered to provide a consistent and flattering fit for a very wide array of body types. Their meticulous attention to fit, including eliminating waist gaps, is a primary reason customers choose the brand.

Abercrombie has made impressive strides in expanding its size range, now also offering sizes up to 24 or 3XL. They also offer their Curve Love fit, which adds extra room in the hip and thigh. While this is a huge improvement, Good American remains slightly ahead with its more specialized and consistent fit across every single product.

Shopping Experience

Both brands offer excellent online shopping experiences with clean, easy-to-navigate websites and detailed sizing information. Good American’s site heavily features its mission of diversity and a perfect fit. Abercrombie’s site is great at highlighting new arrivals and ongoing promotions.

A key difference is the physical retail presence. Abercrombie has many physical stores where customers can try on items, which is a major benefit for those unsure about their size. Good American has a smaller retail footprint and is primarily found online and in select department stores.

Which One Should You Choose?

Both brands offer great casual essentials, but your final choice depends on your priorities for fit, style, and budget.

Choose Good American if:

• Finding jeans with the perfect, gap-free fit is your top priority.
• You value a brand that champions body positivity and size inclusivity in every product.
• You are willing to invest more in premium, durable denim that is made to last.
• Your personal style is modern, sleek, and trend-focused.

Choose Abercrombie if:

• You're looking for affordable and comfortable basics for your everyday wardrobe.
• You prefer a classic, timeless, and laid-back style.
• You want to build a functional capsule wardrobe without a significant investment.
• You enjoy shopping for deals and taking advantage of frequent sales.

Frequently Asked Questions

Is Good American or Abercrombie more expensive?

Good American is consistently more expensive than Abercrombie. Its jeans typically start around $120, while Abercrombie's jeans are often priced under $100. This higher price point reflects Good American's use of premium materials, specialized fit technology, and inclusive design process.

Which brand has better quality jeans?

Good American is generally considered to have higher-quality jeans due to its focus on premium, durable, and often sustainable denim with superior stretch and recovery. Abercrombie offers good-quality denim for its price, but Good American's product is designed to be a long-term investment piece.

How does the sizing compare between Good American and Abercrombie?

Good American's core strength is its extremely inclusive and consistent sizing, offering a range from 00 to 24 designed to fit diverse body shapes without gapping. Abercrombie has greatly improved its size inclusivity, also offering extended sizes and a "Curve Love" fit, but Good American's entire brand is built around perfecting that fit.

Which brand is more sustainable?

Both brands have publicly stated sustainability goals. However, sustainability is a more central part of Good American's brand identity. They are a B-Corp certified company and place a strong emphasis on eco-friendly washes, recycled materials, and ethical manufacturing in their denim production.

Does Abercrombie have plus sizes?

Yes, Abercrombie has significantly expanded its collections to be more size-inclusive. Many of their popular styles are available in sizes up to 3XL or size 24, and they will continue to expand these offerings.

Is Good American denim worth the money?

For many shoppers who have struggled to find well-fitting jeans, Good American is worth the investment. The high-quality materials, durable construction, and confidence-boosting fit justify the higher price tag for those who prioritize these features.

Which brand is better for closet staples?

Abercrombie excels at providing classic closet staples. Their focus on neutral colors, timeless cuts, and versatile pieces like bodysuits, sweaters, and straight-leg jeans makes them a perfect choice for building a capsule wardrobe on a budget.

Do both brands have sales?

Yes, but Abercrombie is known for having more frequent sales and promotions than Good American. It's common to find sitewide discounts at Abercrombie throughout the year, especially around holidays.