Furla vs. Tory Burch: Which brand is better? [2026]

Furla is an Italian brand known for timeless elegance, superior leather craftsmanship, and minimalist designs, while Tory Burch is an American brand defined by its vibrant, preppy-chic aesthetic, bold patterns, and iconic logo medallion. Furla offers understated luxury focused on quality and longevity, whereas Tory Burch provides accessible, statement-making pieces with a playful and eclectic vibe.

Let's break down everything you need to know to choose the right handbag brand for your style.

Furla: Timeless Italian Craftsmanship

Founded in 1927, Furla has established itself as a leading name in mid-luxury Italian accessories. The brand is celebrated for its commitment to high-quality materials, particularly Italian leather, and an aesthetic that balances classic sophistication with contemporary design. Furla is for the woman who values longevity, refined style, and understated elegance over fleeting trends.

• Product mix: Primarily focuses on handbags, wallets, and small leather goods. The collections feature clean lines and are known for their functional yet chic totes, crossbodies, and mini bags.
• Price point: Handbags typically range from $300 to $700. This positions Furla in the accessible luxury segment, offering premium quality without the price tag of ultra-high-end designers.
• Quality: The brand is renowned for excellent craftsmanship and high-quality Italian leather. The bags are durable, well-constructed, and designed to maintain their shape and classic appeal for years.
• Style: Furla’s aesthetic is muted, sophisticated, and minimalist. Branding is often subtle, focusing on structured shapes, rich colors, and high-quality hardware rather than prominent logos.
• Sales: Holds seasonal sales, but generally maintains its premium pricing structure, reflecting the brand's focus on quality over high-volume promotions.
• Return policy: Offers a standard return window, typically within 30 days for unused merchandise.

Furla is the ideal choice for someone seeking a durable, beautifully crafted leather bag with a timeless design that will remain stylish for seasons to come.

Shop Furla: furla.com

Tory Burch: American Preppy-Chic

Launched in 2004, Tory Burch quickly became an American lifestyle powerhouse known for its preppy-bohemian aesthetic. The brand's signature double-T logo is instantly recognizable on products ranging from handbags and shoes to ready-to-wear clothing. Tory Burch targets women who appreciate a polished yet playful style, offering vibrant pieces that add a pop of personality to any wardrobe.

• Product mix: Offers a wide lifestyle range including handbags, shoes (especially the iconic Reva ballet flat), apparel, and accessories. The handbag collection is diverse, featuring everything from leather totes to nylon crossbodies.
• Price point: Generally priced between $150 and $600 for handbags, making it a very accessible and popular entry into the luxury market.
• Quality: Uses good quality materials like leather, canvas, and nylon. While the construction is solid, the quality can sometimes vary across different lines compared to Furla's consistent Italian craftsmanship.
• Style: The aesthetic is colorful, eclectic, and defined by bold patterns, signature logos, and preppy influences. It’s perfect for those who want their accessories to be a noticeable, stylish focal point of their outfit.
• Sales: Frequently has sales, including semi-annual events and promotions that offer significant discounts, making it a favorite for savvy shoppers.
• Return policy: Provides a standard 30-day return policy for new, unworn items.

Tory Burch is perfect for the fashion-conscious shopper who loves color, recognizable branding, and versatile pieces that fit a vibrant, modern lifestyle.

Shop Tory Burch: toryburch.com

Furla vs. Tory Burch Comparison

Price Comparison

Tory Burch is generally the more affordable option, with a wider range of products under the $400 mark. A classic Tory Burch tote might cost around $250-$400, while a similar-sized tote from Furla often starts at $400 and goes up. Furla occupies a slightly higher tier within the accessible luxury space, with its prices reflecting its commitment to genuine Italian leather and European manufacturing.

Both brands offer seasonal sales, but Tory Burch's promotions are often more frequent and aggressive, especially through its outlet stores. If budget is a primary concern, Tory Burch provides more opportunities to find a stylish bag at a lower price point.

Quality & Materials

This is where Furla has a distinct advantage. The brand prides itself on using premium Italian full-grain and top-grain leathers, resulting in bags that are exceptionally durable, soft, and age beautifully. The hardware is sturdy, and an artisanal attention to detail is evident in the stitching and finishing. A Furla bag is often seen as a long-term investment in quality.

Tory Burch produces well-made bags and uses good materials for its price point. However, the focus is often more on the design, color, and branding. While its leather goods are durable, they may not offer the same level of refined craftsmanship or material consistency as Furla. Furla is the clear winner for shoppers who prioritize material excellence and construction longevity.

Style & Aesthetic

The two brands cater to very different style preferences. Furla is the champion of understated elegance. Its designs are classic, minimalist, and versatile, relying on clean silhouettes and rich colors to make a statement. The branding is subtle, making it ideal for professional settings or for those who prefer a more "quiet luxury" look.

In contrast, Tory Burch is expressive and bold. Its aesthetic is a mix of American prep, bohemian flair, and modern trends. Characterized by prominent logos, vibrant prints, and playful details, a Tory Burch bag is designed to be noticed. It’s perfect for resort-wear, weekend outfits, and for individuals who enjoy a more brand-conscious, eclectic style.

Sustainability & Ethics

Both brands have made public commitments to improving their environmental and ethical practices. Furla emphasizes the longevity of its products as a form of sustainability, alongside responsible leather sourcing from tanneries that adhere to strict environmental regulations. The brand uses eco-friendly packaging and is working to reduce its overall carbon footprint.

Tory Burch also focuses on sustainability through initiatives like responsible sourcing, eco-friendly packaging, and supply chain transparency. A significant part of the company's ethical mission is social empowerment, highlighted by the Tory Burch Foundation, which supports female entrepreneurs. Shoppers concerned with social initiatives may find Tory Burch's brand mission particularly appealing.

Which One Should You Choose?

Both Furla and Tory Burch are excellent choices, but they cater to different shoppers with distinct priorities.

Choose Furla if:

• You prioritize exceptional craftsmanship and high-quality Italian leather.
• Your personal style is minimalist, elegant, and timeless.
• You are looking for a durable "investment" piece that will last for years.
• You prefer subtle branding and a more sophisticated, understated look.

Choose Tory Burch if:

• You love a vibrant, preppy aesthetic with bold colors and patterns.
• You enjoy accessories with a recognizable logo that makes a statement.
• You are looking for a stylish piece at a more accessible luxury price point.
• You want a wide range of options, including non-leather materials like canvas or nylon.

Frequently Asked Questions

Is Furla or Tory Burch cheaper?

Tory Burch is generally cheaper. Its handbag prices typically start lower, and the brand holds sales more frequently than Furla, making it more accessible for a wider range of budgets.

Which brand has better quality?

Most experts and consumers agree that Furla offers superior quality. Its dedication to premium Italian leather and meticulous craftsmanship results in more durable and refined products compared to Tory Burch.

Is Furla a luxury brand?

Yes, Furla is considered an "accessible" or "mid-luxury" brand. It offers the high-end materials and European craftsmanship associated with luxury but at a more attainable price point than top-tier designers like Prada or Gucci.

What is Tory Burch famous for?

Tory Burch is famous for its preppy-chic style, recognizable double-T medallion logo, and its iconic Reva ballet flats, which were a defining product that catapulted the brand to fame.

Are Furla bags timeless?

Yes, the core of Furla's design philosophy is timelessness. The brand focuses on classic silhouettes, minimalist details, and high-quality materials that ensure its bags do not go out of style quickly.

Which brand is better for a work bag?

For a professional or corporate environment, Furla is often the better choice. Its structured, logo-free designs project an image of sophistication and quiet confidence that is perfect for the office.

Where are Furla bags made?

The majority of Furla bags are made in Italy. This commitment to Italian production is a key part of the brand's identity and its promise of high-quality craftsmanship.

Do both brands offer non-leather options?

While Furla is heavily focused on leather, it does offer some styles in technical fabric. Tory Burch has a much wider variety of non-leather options, including their popular nylon and canvas tote bags, providing more vegan-friendly choices.