Fashion Nova vs. Good American: Which brand should you buy? [2026]

While both Fashion Nova and Good American cater to a modern, curve-conscious consumer, they operate on opposite ends of the fashion spectrum. Fashion Nova is a fast-fashion leader, offering the latest runway-inspired trends at extremely affordable prices, prioritizing speed and style accessibility. Good American is a premium, size-inclusive brand co-founded by Khloe Kardashian, focusing on high-quality materials, impeccable fit, and ethical production at a much higher price point.

Let's break down everything you need to know to choose the right brand for your wardrobe and wallet.

Fashion Nova: The Fast-Fashion Trend Leader

Fashion Nova has built its empire by delivering what's trending on social media to a customer's closet at record speed. It targets a young, pop-culture-savvy audience that wants bold, sexy, and statement-making outfits without spending a fortune. Known for its form-fitting denim, bodycon dresses, and an endless stream of new arrivals, the brand is a go-to for anyone looking for a head-turning outfit for a night out.

• Product mix: A massive selection of clothing, shoes, swimwear, and accessories covering everything from casual loungewear to glamorous evening wear. The aesthetic is daring, trendy, and figure-hugging.
• Price point: Extremely accessible, a clear advantage of the brand. Most items, including jeans, dresses, and tops, fall between $10 and $50.
• Quality: Quality is inconsistent and reflective of its fast-fashion model. Fabrics are often lightweight synthetics designed for trendiness rather than longevity.
• Sizing/Fit: Sizing can vary significantly between items, so checking reviews is recommended. While they offer a wide size range, the fit can be unpredictable.
• Sales: Constant promotions, sitewide discounts, and flash sales are a core part of their business model, making their already low prices even more appealing.
• Sustainability: As a fast-fashion retailer, sustainability and ethical manufacturing are not primary focuses, though the company has made commitments to improve.

Fashion Nova is the undisputed choice for budget-conscious shoppers who prioritize being on-trend and aren't concerned with building a long-lasting wardrobe.

Shop Fashion Nova: fashionnova.com

Good American: The Inclusive Denim & Apparel Pioneer

Co-founded by Khloe Kardashian and Emma Grede, Good American launched to address the gaps in the denim market with a focus on inclusivity and a superior fit for all body types. It is a premium brand renowned for its quality craftsmanship, comfortable fabrics, and a size range (00-24+) that sets the industry standard. The brand promotes body positivity and invests in ethical production and sustainable materials.

• Product mix: While denim is the hero product, Good American offers a curated line of apparel including elevated basics, activewear, dresses, and professional attire. The style is modern, sleek, and easily versatile.
• Price point: Considered a premium brand. Their famous jeans are typically priced between $125 and $200, representing a significant investment for a quality wardrobe staple.
• Quality: Excellent. The brand uses durable, high-quality fabrics with impressive stretch and recovery, reinforced stitching, and thoughtful design details that contribute to a longer lifespan.
• Sizing/Fit: A major strength. Good American is praised for its consistent sizing and innovative fit technology designed to hug curves without gapping.
• Sustainability: A core brand value. It emphasizes eco-friendly materials, responsible production practices, and transparency in its supply chain.
• Return policy: Transparent and user-friendly, encouraging customers to find their perfect fit risk-free.

Good American is for the shopper who is willing to invest more in high-quality, ethically-made pieces that offer an inclusive and exceptional fit.

Shop Good American: goodamerican.com

Fashion Nova vs. Good American Comparison

Price Comparison

There is a vast price difference between the two brands. Fashion Nova is built on affordability, with dresses for $30 and jeans under $40, making fashion trends highly accessible. It's easy to build an entire outfit for the price of one item from its competitor.

Good American operates in the premium space. A single pair of their iconic 'Good Legs' jeans can cost over $150. This price reflects the investment in higher-grade materials, better fit technology, and more ethical manufacturing processes. While Fashion Nova offers volume, Good American offers value through longevity and quality.

Quality & Materials

The fast-fashion cycle of Fashion Nova necessitates the use of more affordable materials designed for short-term wear. While stylish, the items may not stand up to repeated wash and wear, with fabrics that may feel thinner or lose shape more quickly.

Good American’s commitment to quality is evident in their choice of materials. Their denim has significant stretch and recovery, meaning it keeps its shape throughout the day. They utilize premium, often eco-conscious fabrics that feel substantial and are built to last for years, justifying the higher upfront cost.

Style & Aesthetic

Fashion Nova embraces a bold, eye-catching, and unapologetically sexy aesthetic. Their collection is filled with bodycon silhouettes, cut-outs, vibrant prints, and styles pulled directly from celebrity and social media culture. The look is perfect for making a statement and participating in fast-moving trends.

Good American’s style is more modern, sophisticated, and versatile. They focus on creating a foundation of perfectly-fitting wardrobe items like denim, bodysuits, and blazers that can be dressed up or down. Their aesthetic is sleek and polished, aimed at creating a timeless rather than a transient look.

Fit & Sizing

While Fashion Nova offers curvy and plus-size options, their sizing can be wildly inconsistent from one item to the next. Shoppers often rely on reviews and photos from other customers to gauge the proper size, making online shopping a bit of a gamble.

Inclusive and consistent fit is Good American's cornerstone. The brand was founded to solve this exact problem, offering sizes 00-24 and beyond. Their designs feature details like contoured waistbands and super-stretch fabrics that deliver a reliable and flattering fit for a wide range of body types.

Sustainability & Ethics

Fashion Nova’s business model does not prioritize sustainability. Like most fast-fashion companies, its rapid production cycle creates significant environmental challenges. While the company has started to address these issues, it has a long way to go to meet the standards of environmentally-conscious consumers.

Good American makes sustainability a central part of its brand identity. The company is B-Corp Certified, meeting high standards of social and environmental performance. They utilize eco-friendly wash processes for their denim, use recycled materials, and maintain transparency about their ethical supply chain.

Which One Should You Choose?

The right choice comes down to your personal priorities: budget, style, and values.

Choose Fashion Nova if:

• You have a tight budget and want to maximize the number of new items you can buy.
• You love participating in micro-trends and need an outfit for a specific party or event.
• Your primary style is bold, daring, and made to be seen.
• You prioritize speed and affordability over garment longevity and sustainability.

Choose Good American if:

• You're happy to invest in high-quality items you'll wear for years.
• You struggle to find jeans and other clothes that fit your body well without alterations.
• Ethical manufacturing and sustainable practices are important factors in your shopping decisions.
• You prefer building a versatile wardrobe with modern, timeless pieces over chasing fleeting trends.

Frequently Asked Questions

Is Fashion Nova or Good American cheaper?

Fashion Nova is significantly cheaper. You can often purchase an entire head-to-toe look from Fashion Nova for less than the cost of a single pair of jeans from Good American.

Which has better quality?

Good American has far superior quality. Their focus on premium materials, expert construction, and durability means their clothing is made to last, while Fashion Nova's pieces are typically designed for short-term, trendy wear.

Are Fashion Nova and Good American true to size?

Good American is known for being true to size and offering an excellent, consistent fit across its extensive size range. Fashion Nova's sizing can be inconsistent, it's highly recommended to read customer reviews for specific items before purchasing.

Which brand is better for curvy figures?

Both brands serve the curvy community, but Good American was specifically founded to engineer a better fit for a range of body types, solving common issues like waistband gaps. Their fit technology and consistent sizing generally provide a more reliable and flattering result for curvy figures.

Does Good American ever go on sale?

Yes, Good American holds sales, particularly during major shopping seasons like Black Friday or end-of-season events. However, discounts are less frequent and typically not as deep as Fashion Nova's constant promotions.

Is Good American more sustainable than Fashion Nova?

Yes, significantly. Good American is a B-Corp Certified brand and prioritizes sustainable fabrics, ethical manufacturing, and environmental responsibility. Fashion Nova operates on a fast-fashion model, which inherently has a large environmental footprint.

Who owns Good American?

Good American was co-founded by reality TV personality and entrepreneur Khloe Kardashian and business leader Emma Grede.

What is Fashion Nova best known for?

Fashion Nova is best known for its affordable fast-fashion, particularly its wide selection of clubwear, bodycon dresses, and trendy, curve-hugging denim that mimics the latest celebrity styles.