Everlane vs. Madewell Jeans: Which brand should you buy? [2026]

Everlane is known for its ethically made, minimalist denim with transparent and accessible pricing, typically under $100. Madewell, a sister brand to J.Crew, focuses on premium, vintage-inspired denim with a wider variety of trendy fits and washes at a slightly higher price point.

Let's break down everything you need to know to choose the right jeans for your needs.

Everlane: The Minimalist & Ethical Staple

Everlane has built its brand on radical transparency, offering modern, minimalist essentials made in ethical factories. Their customer is someone who values sustainability, high-quality basics, and a clean aesthetic. The brand famously breaks down the production cost of each item, so shoppers know exactly what they're paying for.

• Product mix: Clean, timeless jeans alongside other wardrobe essentials like cashmere sweaters, simple tees, leather shoes, and outerwear.
• Price point: Very competitive for the quality, with most jean styles falling between $68 and $98.
• Quality: Uses durable, sustainable fabrics like organic cotton and focuses on construction that lasts. The denim feels sturdy and is known to wear well over time.
• Sizing/Fit: Tends to run true to size with a focus on classic cuts like straight-leg, high-rise, and relaxed fits. Sizing generally ranges from 23 to 32.
• Sales: Holds seasonal sales and "Choose What You Pay" events, offering significant discounts on overstocked items.
• Return policy: Offers returns within 30 days for unworn items with tags attached.

Everlane is the go-to for shoppers who want sustainable, high-quality, no-fuss denim that will remain a fixture in their closet for years.

Shop Everlane: everlane.com

Madewell: The Denim-First Trendsetter

Madewell has become a destination for denim lovers seeking the perfect fit. Their brand identity is built on an effortless, vintage-inspired look that feels both timeless and current. They appeal to a fashion-forward customer who wants a wide array of options, from classic skinny jeans to on-trend wide-leg and flare styles.

• Product mix: Extensive denim collection is the main focus, complemented by a full range of clothing including tops, dresses, outerwear, shoes, and accessories with a cool, laid-back vibe.
• Price point: Positioned as premium mid-range denim, with prices usually between $98 and $138.
• Quality: Known for its high-quality denim with excellent stretch and recovery. Fabrics are crafted for comfort and a flattering fit from the very first wear.
• Sizing/Fit: Praised for inclusive and extensive sizing, often ranging from 23 to 34 and offering petite, standard, and tall inseams. Known for having flattering fits for a variety of body types.
• Sales: Hosts regular sales with discounts up to 40% off, making their premium jeans more accessible, especially during seasonal transitions.
• Return policy: Accepts returns of unworn merchandise within 30 days of purchase.

Madewell excels at offering trendy, comfortable, and well-fitting jeans for anyone who considers denim a core part of their personal style.

Shop Madewell: madewell.com

Everlane vs. Madewell Comparison

Price Comparison

Price is a primary differentiator between the two brands. Everlane's jeans are consistently more affordable, with most pairs priced under $100. This makes them an excellent option for shoppers on a budget who don't want to compromise on ethics or quality.

Madewell positions itself at a higher, mid-range premium price point, with jeans typically hovering between $98 and $138. The higher cost is justified by the brand's expansive range of styles, innovative washes, and focus on achieving the perfect fit and feel right off the rack. Both brands host sales, but Everlane's transparent pricing model often provides strong value even at full price, while waiting for a Madewell sale can bring their jeans into a more comparable price range.

Quality & Materials

Both brands prioritize quality materials, but with slightly different focuses. Everlane emphasizes sustainability, using durable fabrics like organic cotton and recycled fibers with minimal chemical treatments. Their jeans are known for being sturdy and well-constructed, designed for longevity in a classic wardrobe.

Madewell focuses on perfecting the feel and fit of their denim. They use premium cotton blends that often incorporate stretch for superior comfort and shape retention. Madewell is renowned for soft, comfortable jeans that feel broken-in from the first wear, while also offering rigid denim for classic enthusiasts. While Madewell has sustainability initiatives, Everlane's commitment to ethical transparency is more central to its brand identity.

Style & Aesthetic

The brands' styles are distinct. Everlane's aesthetic is minimalist and modern. Their jeans come in timeless, simple washes with classic cuts like the '90s Cheeky Jean or a perfect straight leg. They are designed to be versatile foundations of a wardrobe rather than statement pieces.

Madewell leans into a vintage-inspired, trend-aware look. They offer a much broader selection of fits, from their signature Perfect Vintage Jean to wide-leg crops, kick-out flares, and skinny jeans in a multitude of washes. If you're looking for denim with unique details like distressed finishes, specific fades, or the latest silhouette, Madewell's selection is far more extensive.

Fit & Sizing

Madewell has a clear advantage when it comes to inclusive sizing and variety of fits. They cater to a wider range of body types by offering sizes 23-34 and petite, standard, and tall inseam options. Many customers, particularly those with curvier figures, praise Madewell for their flattering fits.

Everlane offers a more streamlined sizing system, typically from 23 to 32, which generally runs true to size. While their fits are consistent and reliable across their classic styles, they offer fewer options for different body shapes and heights compared to Madewell.

Sustainability & Ethics

Sustainability and ethical manufacturing are at the core of Everlane's mission. They are leaders in supply chain transparency, providing detailed information about the factories they partner with and their environmental impact. They actively pursue carbon neutrality and invest in cleaner materials.

Madewell is also committed to improving its environmental footprint, with initiatives like using eco-friendly dyes, responsible sourcing, and a popular denim recycling program. However, Everlane's brand identity is fundamentally built around its ethical commitments, making it the more obvious choice for shoppers who prioritize this above all else.

Which One Should You Choose?

Both brands make excellent jeans, but the right choice for you comes down to what you value most in a pair.

Choose Everlane if:

• You're on a budget and want a high-quality pair of jeans for under $100.
• Sustainability and ethical transparency are your top shopping priorities.
• You prefer a minimalist closet with timeless, versatile basics.
• You want sturdy, reliable denim with a classic, straightforward fit.

Choose Madewell if:

• You prioritize fit and want a wide variety of styles and sizes, including petite and tall options.
• You love keeping up with the latest trends in denim fits and washes.
• Comfort is key, you appreciate jeans with stretch that feel good from the first wear.
• You enjoy the in-store experience of trying on multiple styles to find your perfect pair.

Frequently Asked Questions

Is Everlane or Madewell cheaper?

Everlane is consistently cheaper. Most of their jeans are priced between $68 and $98, whereas Madewell's jeans typically fall in the $98 to $138 range.

Which brand has better quality jeans?

Both have excellent quality, but for different reasons. Everlane focuses on durable, rigid denim made from sustainable materials designed to last for years. Madewell is known for premium denim blends that offer superior comfort, stretch, and recovery for a perfect out-of-the-box fit.

Which brand is better for curvy figures?

Madewell is generally considered better for curvy figures. They offer a specific "Curvy" fit designed with a contoured waistband and more room in the thigh and hip, in addition to a more inclusive size range overall.

Do Everlane jeans run true to size?

Yes, Everlane jeans generally run true to size. However, because they often use more rigid denim, it's always a good idea to check the size guide for specific styles, as some may feel more snug initially.

Do Madewell jeans stretch out?

Madewell jeans are known for their great stretch and recovery. While any jean will give a little with wear, their premium denim blends are designed to hold their shape exceptionally well throughout the day, preventing sagging or bagging.

Which brand is more sustainable?

Everlane places a stronger emphasis on sustainability and ethical transparency. This commitment is central to their entire brand identity, from displaying factory information on their website to their carbon neutrality goals.

What styles are Everlane jeans known for?

Everlane is known for classic, minimalist styles like their '90s Cheeky Jean, a vintage-inspired straight-leg, and The Way-High Jean, a simple high-rise cut. Their styles are designed to be timeless wardrobe foundations.

Can I recycle my old jeans at either store?

Madewell has a popular denim recycling program where you can bring in any pair of old jeans (from any brand) and receive a discount off a new pair of Madewell jeans. Everlane does not currently offer a similar trade-in program.