Does Victoria Secret Have Sales? Everything You Need To Know

Discover when to snag deals at Victoria's Secret! Learn about frequent sales, holiday discounts, and their Semi-Annual Sales for big savings on bras and more.
Written by: 
Ash Read
Last updated: 

Yes, Victoria's Secret has sales frequently throughout the year, with major discounts happening around holidays and during their famous Semi-Annual Sales. You can almost always find some kind of promotion, from multi-buy panty deals to major clearance events on bras, loungewear, and beauty products.

The best deals are often found during their two big Semi-Annual Sales and on Black Friday. Signing up for their email list and loyalty program will ensure you're notified of flash sales and special offers year-round. Shop now at victoriassecret.com.

Types of Victoria's Secret Sales & Promotions

The Semi-Annual Sale

This is the big one. Occurring twice a year, typically in the winter (January-February) and summer (July-August), the Semi-Annual Sale is your best chance for deep discounts. Expect up to 50% off select bras, panties, loungewear, and accessories. These sales usually last for a few weeks, but popular items sell out fast.

VS Pink Sales

Targeting the Pink brand, these events are popular during back-to-school season and holidays. You can find discounts of 30-50% off on Pink apparel, bras, activewear, and intimates. Members of the Pink Nation loyalty program often get early access or exclusive perks.

Seasonal & Holiday Sales

Victoria's Secret goes all out for major shopping holidays. Look for significant promotions during:

  • Black Friday & Cyber Monday: Often features sitewide discounts of 30-60%, with special doorbuster deals.
  • End-of-Season Clearance: A great time to snag past-season styles, especially swimwear and holiday-themed items, for up to 70% off. This usually happens in August/September and again in January/February.
  • Valentine's Day & Mother's Day: These holidays bring sales on lingerie, robes, and fragrances, often bundled with free shipping or a gift-with-purchase offer.

Website Deals & Ongoing Promotions

You don't have to wait for a major event to save. The Victoria's Secret website has a dedicated "Sale" and "Clearance" section that is updated weekly with discounts from 20-70% off. The brand also runs frequent flash sales and daily deals, which are usually announced through email or their mobile app.

First-Time Shopper Discounts

If you're new to shopping online at Victoria's Secret, signing up for their email newsletter will usually get you a welcome offer for 15-20% off your first purchase.

Loyalty & Rewards Program Perks

Joining the Victoria's Secret Rewards program (which is free) gives you access to a number of benefits. Members can earn points on purchases, receive birthday rewards, and get early access to major sales like the Semi-Annual Sale, often 24-48 hours before the general public.

Bundle Deals & Gifts with Purchase

Throughout the year, you can find value-driven promotions, such as:

  • Multi-buy offers: Classic deals like "buy 2, get 1 free" on select panties.
  • Gift with purchase (GWP): Spend a certain amount (e.g., $75) and receive a free item like a mini fragrance, accessory, or tote bag.
  • Bundled Sets: Look for matching lingerie or gift sets that are sold at a discounted price compared to buying the items separately, especially around holidays.

Where to Find Victoria's Secret Sales

The Official Website

Your first stop should be the official site. The homepage will always feature the latest promotion, and you can browse discounted items directly in their dedicated sections. Be sure to check victoriassecret.com/sale and the clearance page for the most up-to-date markdowns.

Email Newsletter

Signing up for emails is one of the best ways to get ahead. You'll not only get a first-time shopper coupon but also receive early announcements for sales, exclusive promo codes, and alerts about flash events directly in your inbox.

The Mobile App

For shoppers on the go, the Victoria's Secret mobile app offers a convenient way to shop and save. Turn on push notifications to receive instant alerts about sales, special app-exclusive discounts, and early access to promotions.

Social Media

Follow Victoria's Secret on Instagram, Facebook, and TikTok. The brand often announces flash sales, shares limited-time influencer codes, and posts special event information on its social channels first.

Physical Stores and Outlets

Don't forget to check in-store for deals. You can often find clearance racks with even deeper discounts than online. If you have a Victoria's Secret outlet store nearby, it's worth a visit for major markdowns on past-season merchandise, sometimes up to 70% off.

Tips for Maximizing Your Savings at Victoria's Secret

Time Your Big Purchases

If you're planning a lingerie haul, try to wait for one of the two Semi-Annual Sales or Black Friday. These events consistently offer the deepest discounts across the widest range of products.

Stack Your Discounts if Possible

During promotions, check if you can combine a percentage-off promo code with already marked-down sale items. You can also redeem rewards points from the loyalty program on top of sale prices for an even better deal.

Always Check the Clearance Section

Whether you're shopping in-store or online, make the clearance section your first stop. This is where you'll find the steepest price cuts on items being phased out, and you can often uncover hidden gems.

What You Should Know About Victoria's Secret Sales

Before you start adding items to your cart, keep a few things in mind to avoid any surprises:

  • Exclusions often apply. New arrivals and some premium collections are typically excluded from general sales and coupon codes.
  • Check the return policy. Items marked "Final Sale," especially in the clearance section, usually cannot be returned or exchanged. Be sure of your size before you buy.
  • Stick to official codes. For the best results, only use promo codes you receive directly from Victoria's Secret via email, their app, or their official website. Codes from third-party sites may be expired or invalid.
  • Shop early. During major sales, the most popular styles and common sizes are the first to sell out. Don't wait until the last day of the promotion to shop.