Does Ulta Have Sales on Black Friday? Everything You Need To Know

Ulta Beauty's Black Friday sale is a can't-miss event for beauty lovers, with up to 50% off top brands. Discover when to shop and snag the best deals!
Written by: 
Ash Read
Last updated: 

Yes, Ulta Beauty has a massive Black Friday sale every year, and it’s one of the biggest events for beauty lovers. The deals typically start in the days leading up to Thanksgiving and extend through Cyber Monday, with discounts of up to 50% off on makeup, skincare, haircare, and fragrance from top brands.

Keep an eye on Ulta’s official website and email newsletter for early Black Friday ads and exclusive access to the best deals. Shop now at ulta.com.

Types of Ulta Sales & Promotions

Official Black Friday Sale Event

Ulta's main event is the Black Friday sale itself, which often kicks off online the week of Thanksgiving. Shoppers can expect sitewide deals, deep discounts on specific items, and special offers that are only available for a limited time. Typical deals include:

  • Up to 50% off on select makeup and skincare brands
  • Buy One, Get One (BOGO) deals on popular items
  • Exclusive gift sets at a reduced price
  • Free gifts with minimum purchase amounts (like a free beauty bag when you spend $50)

Seasonal & Holiday Sales

Beyond the main event, Ulta's Black Friday deals are part of a larger holiday promotional period. You'll find a Cyber Monday sale that often extends the best online deals and sometimes introduces new, web-exclusive offers. After the holiday rush, look out for end-of-season clearances where you might find leftover holiday stock for 50-70% off.

Flash Deals & Website Promos

During the week of Black Friday, check the Ulta website and mobile app frequently for "Daily Deals." These are flash sales on specific products or brands that last for only 24 hours. There's also usually a dedicated "Last Chance" or clearance section with year-round markdowns.

Rewards Member & First-Time Offers

Ultamate Rewards members often get the biggest perks, including early access to the Black Friday sale. Higher-tier members (Platinum and Diamond) may get extra discounts or invites to exclusive preview events. If you're new to Ulta, signing up for their email list can often get you a coupon for your first purchase.

Gift Sets & Bundles

One of the best ways to save during Ulta's Black Friday sale is by shopping for their pre-packaged gift sets and bundles. These limited-edition sets frequently offer savings of 30-50% compared to buying the products individually and are perfect for holiday gifts.

Where to Find Ulta Sales

The Official Ulta Website

The homepage of ulta.com is your central hub for all Black Friday news. Look for a dedicated "Black Friday Deals" page that will feature all the active promotions, daily deals, and gift-with-purchase offers.

Ulta's Email Newsletter

Subscribers are always the first to know. Signing up for emails at ulta.com/subscribe will give you early previews of the Black Friday ad, exclusive coupon codes, and alerts when the sale officially begins.

The Ulta Mobile App

The Ulta app is a must-have for serious shoppers. It offers app-only deals and sends push notifications for flash sales so you won't miss out on limited-time offers. You can also easily scan products in-store to check prices and reviews.

Social Media Channels

Follow @ultabeauty on Instagram, TikTok, and Facebook for real-time announcements. They often use social media to reveal last-minute deals, share influencer favorites from the sale, and sometimes post social-exclusive promo codes.

The Ultamate Rewards Program

Being an Ultamate Rewards member is key to unlocking the best deals. Not only do you get early sale access, but you can also earn points on all your Black Friday purchases to redeem for future discounts.

Tips for Maximizing Your Savings at Ulta

Make a List Before You Shop

Ulta's Black Friday sale can be overwhelming. Before it starts, make a list of must-have items and holiday gifts you need to buy. This helps you stay focused and avoid impulse purchases on products you don't need.

Join Ultamate Rewards Early

Sign up to be an Ultamate Rewards member at least a week before Black Friday starts. This ensures you're on the list for early access notifications and that your account is ready to start earning points on your purchases.

Focus on High-Value Gift Sets

Gift sets and product bundles offer the biggest bang for your buck. Even if you're shopping for yourself, buying a set that includes a full-size product plus several deluxe samples is almost always cheaper than buying the item individually.

Stack Your Discounts

Look for opportunities to combine savings. For example, you can often use a general coupon (like $10 off a $40 purchase) on items that are already on sale. Also, always try to meet the minimum spend threshold for any free gift-with-purchase offers to get even more value.

Check for In-Store Doorbusters

While most deals are available online, some stores will have exclusive in-store doorbuster deals on Black Friday morning. Use the store locator to find your local Ulta and check their hours.

What You Should Know About Ulta's Black Friday Sale

Before you shop, here are a few things to keep in mind to avoid surprises:

  • Exclusions Apply: Some prestige brands, new arrivals, and services like the salon are often excluded from general sitewide discounts. Always read the fine print on coupons.
  • Final Sale Items: Some deeply discounted items, especially in the clearance section, may be considered "final sale" and are not eligible for returns or exchanges.
  • Use Official Coupons: Only trust promo codes that come directly from Ulta's website, email, or app. Beware of fake codes from unverified third-party websites.
  • Limited Stock: Hot items and popular gift sets sell out fast. If something is on your priority list, be prepared to shop as soon as the sale goes live.