Does Smartwool Have Sales? Everything You Need To Know

Find out when Smartwool has sales! Discover how to score deals during major events like Black Friday and end-of-season clearances for great discounts.
Written by: 
Ash Read
Last updated: 

Yes, Smartwool does have sales, but they tend to be infrequent and often tied to specific seasons or events. Your best bet for finding a deal is during major holiday sales like Black Friday and end-of-season clearances, where you can find significant discounts on socks, base layers, and more.

You can also find markdowns year-round in the sale section on their website. For the most consistent updates on upcoming promotions, signing up for their email list is the way to go. Shop now at smartwool.com.

Types of Smartwool Sales & Promotions

Black Friday & Cyber Monday Sales

This is Smartwool's biggest sale event of the year. Expect discounts of 20-30% off select items, including popular socks and base layers. These sales typically run for a few days around the Thanksgiving holiday weekend, and email subscribers often get early access to the best deals.

End-of-Season Clearances

Smartwool clears out previous seasons' gear to make room for new inventory. Look for winter items to go on sale in the spring (March-April) and summer apparel in the fall (September-October). Discounts can be as high as 25-40%, making it a great time to stock up on essentials.

Website Sale Section

The "Sale" section on the Smartwool website is available year-round and is constantly updated with discounted items. This is the perfect place to check for deals on past-season colors and styles between major sale events. You can typically find savings of 15-40% off original prices.

First-Time Customer Discounts

While not always active, Smartwool sometimes offers a welcome discount of 10-15% off your first purchase when you sign up for their email newsletter. This is usually promoted through a pop-up on their website.

Smartwool Rewards Program

The Smartwool Rewards Program allows members to earn points on every purchase, which can be redeemed for discounts on future orders. Members also get perks like early access to sales and exclusive member-only offers, which can provide an extra edge during popular sale periods.

Promotions at Physical Stores

If you live near a Smartwool retail or outlet store, you can sometimes find special in-store clearance events that differ from online promotions. Outlet stores, in particular, can offer deep discounts up to 50% off on past season's stock.

Where to Find Smartwool Sales

The Official Smartwool Website

The most reliable place to find a deal is the official Sale section. It’s updated regularly, especially after a season ends. Always check the homepage banners for announcements about upcoming holiday or clearance events. You can find current deals directly at smartwool.com/collections/sale.

The Email Newsletter

This is your inside track to Smartwool sales. Subscribers are the first to know about major events like Black Friday and are often given early shopping access. You may also receive exclusive promo codes not available to the general public. You can sign up via the pop-up on their site or at their email sign-up page.

Social Media

Follow Smartwool on Instagram (@smartwool) and Facebook for announcements about flash sales and other promotions. They often use social media to build excitement for major sale events and sometimes post exclusive codes in their stories.

Third-Party Retailers

Outdoor retailers that carry Smartwool (like REI, Backcountry, or Zappos) also have their own sales where you can find the brand's products included. It also pays to check sample sale sites like 260 Sample Sale or Gilt, which occasionally feature Smartwool gear at an even deeper discount.

Outlet & Retail Stores

In-person shopping can lead to fantastic finds. Smartwool outlet stores carry past-season and overstocked items at a significant markdown. Use the online store locator to find a location near you and call ahead to ask about any current clearance events.

Tips for Maximizing Your Savings at Smartwool

Plan Around Seasonal Sales

Patience pays off. The absolute best prices are found during the Black Friday/Cyber Monday week and at the end of each season. If you can wait until March to buy your winter base layers or September to buy summer socks, you're likely to save up to 40%.

Join the Rewards Program

Joining the free Smartwool Rewards program is a no-brainer. Earning points on every purchase gives you future discounts, and the early access perk is crucial for snagging popular sizes during big sales before they sell out.

Look for Bundles

Occasionally, you can find deals on multi-packs of socks or clothing sets. Buying a bundle during a sale is a great way to increase your savings even further. These are most common during holiday promotions.

What You Should Know About Smartwool Sales

Before you shop, keep a few things in mind to avoid any surprises:

  • Final Sale Items: Items purchased from the final clearance section are often not eligible for returns or exchanges. Always double-check the product description and return policy before buying.
  • Exclusions: Most sales will exclude the newest arrivals, special collaboration items, and gift cards. Read the fine print of any promotion.
  • Fake Coupon Codes: Be cautious of coupon codes found on third-party sites. Stick to promo codes that Smartwool provides directly through their website, email list, or official partners.
  • Shop Early: During major events like Black Friday, the most popular items and common sizes can sell out within hours. Be ready to shop as soon as the sale starts.