No, Primark does not have traditional sales events like Black Friday or end-of-season clearances. Instead, their entire business model is built around offering consistently low prices year-round, with individual items marked down frequently right in the store.
So while you won't see a big "50% Off Everything" banner, you can almost always find a "Reduced" section packed with deals if you know where to look. Shop now at primark.com
Primark's approach to deals is different from most retailers. They don't rely on big, hyped sales events. Instead, savings are a constant, everyday treasure hunt. Here’s what you can expect to find.
This is the core of Primark's discount strategy. In nearly every store, you'll find dedicated "Reduced" or "Sale" sections, often on rails or in specific corners. These areas are filled with items that have been marked down to clear space for new stock. Prices are incredibly low, but sizes and quantities are limited, so you have to act fast.
While Primark skips major sales like Black Friday, they do run promotions around certain times of the year. These aren't sitewide sales but rather discounts on specific categories of items.
It's just as important to know what you won't find at Primark so you don't waste time searching for codes that don't exist. Primark does not offer:
Since most deals are found in person, knowing where to look is key to scoring the best discounts.
This is your best bet for finding discounts. Head straight to the dedicated "Reduced" and clearance sections in your local store. These are constantly updated as new items get marked down, so it pays to check back regularly. Don't forget to scan the end-caps of aisles for hidden gems.
You can sometimes find a "Clearance" or "Offers" section on the Primark website. While the selection is often smaller than what you'll find in-store, it's a good place to check for deals, especially on items that may be sold out at your local branch. Head to primark.com to see what’s available in your country.
Following Primark on social media is a great way to stay updated on new collections and special promotions. They’ll announce any holiday or seasonal campaigns on their channels first. Follow @Primark on Instagram for the latest news.
Stock turns over incredibly fast, and new markdowns can appear daily. Visiting during the week (Monday through Thursday) often means you’ll have a better chance of snagging new deals before the weekend rush.
Seasoned Primark shoppers know to make a beeline for the clearance sections first. These areas usually have the deepest discounts, but the best items disappear quickly. Go there first to see what treasures you can find before browsing the rest of the store.
Sometimes you can find items with minor flaws - like a missing button or a small snag - that have been marked down significantly. If you’re a little handy, these can be the best deals in the whole store.
