Does H&M Have Sales? Everything You Need To Know

Yes, H&M has sales and promotions happening frequently throughout the year. You can almost always find a deal in their website's sale section, but the biggest discounts pop up during end-of-season clearances and major shopping events like Black Friday and Cyber Monday.

For insider access, joining their free H&M Membership program is a great strategy to get early sale notifications and exclusive offers. Shop now at hm.com.

Types of H&M Sales & Promotions

Major Sales Events

H&M hosts several big sale events where you can find some of the steepest discounts. Mark your calendar for these key moments:

• End-of-Season Sales: These are the best times to shop for major markdowns. Look for them in January-February for winter items and again in July-August for summer styles. Discounts often reach up to 50-70% off.
• Black Friday & Cyber Monday: In late November, H&M typically offers sitewide deals ranging from 20% to 50% off. Members often get early access to these sales.
• Holiday & Christmas Sales: Throughout December, you'll find promotions on winter clothing, festive outfits, and gift sets, with deals often sitting between 30% and 50% off.
• Back-to-School Sales: In August and September, H&M runs promotions focused on everyday essentials and student-friendly basics, usually offering 10-30% off select items.

Ongoing Promotions

You don't have to wait for a major event to save money. H&M has ongoing opportunities to find a deal:

• Website Sale Section: The "Sale" tab on their website is a permanent feature, constantly updated with discounted items across all categories. You can often find clearance items here for up to 70% off.
• Flash Sales: H&M sometimes announces limited-time deals, often lasting only 24-48 hours. These are usually promoted through the mobile app and email.

Loyalty Program Benefits

The free H&M Membership program is one of the best ways to get consistent perks. Members receive:

• Exclusive discounts (often 10-20% off)
• Early access to major sales events
• A special discount during your birthday month
• Points on every purchase that can unlock rewards

First-Time Customer & Student Discounts

• Welcome Offer: New customers who sign up for the H&M newsletter or app typically receive a 10-15% discount code for their first purchase.
• Student Discount: If you're a student, you can get 10-15% off full-price items by verifying your status through services like UNiDAYS or Student Beans.

Where to Find H&M Sales

The Official H&M Website

Your first stop should always be the H&M website. Head directly to the Sale section to see everything that's currently marked down. Also, keep an eye on the homepage banners for announcements about current sitewide promotions.

The H&M Mobile App

The app is essential for shoppers who want to be the first to know about sales. You’ll get push notifications for flash sales and app-exclusive discounts. It's also where you manage your H&M Membership rewards.

Email Newsletter Notifications

Signing up for the H&M email newsletter is a simple way to get sale alerts delivered directly to your inbox. Subscribers often receive special promo codes and early warnings about upcoming events like Black Friday.

Physical Stores

Don't forget to check your local H&M store. You can often find a dedicated clearance section with in-store-only markdowns that aren't available online. This is especially true at the end of a season when they are trying to clear floor space.

Third-Party Deal Sites

Websites like RetailMeNot and browser extensions like Honey sometimes have valid coupon codes that can be applied at checkout. You can also sign up for alerts on sample sale sites like Gilt, which may occasionally feature H&M events.

Tips for Maximizing Your Savings at H&M

Join the Member Program

This is the single best piece of advice. Signing up for the free H&M Membership is a no-brainer. The early access to sales is a huge advantage, as popular sizes and styles sell out quickly.

Shop End-of-Season Clearances

If you can plan ahead, buying coats in February and shorts in August will net you the biggest savings. The end-of-season sales offer the deepest cuts, often reaching up to 70% off.

Stack Your Discounts When Possible

Look for opportunities to use a discount code on top of sale prices. Also, remember to apply your student discount if you are eligible. Combining offers like this can turn a good deal into a great one.

What You Should Know About H&M Sales

Before you shop, keep a few things in mind to avoid surprises:

• Exclusions Can Apply: Special collections, particularly designer collaborations, are often excluded from sitewide sales and coupon codes.
• Check Return Policies: While most sale items follow the standard 30-day return policy, items marked as "final sale" or from the deepest clearance section may not be returnable. Always check the product page details.
• Sales Vary By Location: Promotions and stock can differ between the US website, international sites, and physical stores. An online deal might not be available in-store, and vice versa.