The short answer is: rarely. Gentle Monster focuses on exclusivity and doesn't run traditional, site-wide sales like Black Friday or seasonal clearances. However, it's not impossible to find a discount if you know where to look, usually through third-party luxury retailers or very occasional promotional codes.
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While you won't find a dedicated "SALE" tab most of the year, there are a few ways to get a discount on Gentle Monster eyewear.
Gentle Monster's pricing strategy often revolves around brand collaborations and exclusive pop-up shops. At these events, you might find promotional discounts or limited-edition offers. These are usually announced through social media or their email newsletter and can be a good opportunity to find something unique at a better price.
On very rare occasions, the brand may offer a discount code for specific holidays like Lunar New Year. These promotions typically offer a small discount, like 10-20% off select styles, and are not guaranteed to happen every year. Following their social media and email list is the only way to catch them.
One of the most reliable ways to find Gentle Monster on sale is through authorized third-party retailers and luxury resale platforms.
Gentle Monster doesn't have a standard welcome discount for first-time shoppers. Your best bet is to sign up for their email newsletter, as subscribers sometimes receive exclusive promotions before they're announced to the public.
Since discounts are scattered and infrequent, knowing a few key places to monitor can save you money.
This is where you'll find the most consistent discounts. Keep an eye on these platforms, especially during major shopping holidays.
Signing up for the Gentle Monster email newsletter at the bottom of their homepage is the most direct way to hear about any rare, official promotions or collaboration announcements before anyone else.
Follow Gentle Monster on Instagram for instant updates on new collection drops, pop-up events, and collaborations, which are often the source of special offers. You can find them at @gentlemonster.
If you live near a Gentle Monster store, watch for announcements about store-specific events or promotions. Sometimes grand openings or local holiday events can include unique offers unavailable online.
Getting a deal takes some strategy. Here are a few tips to help you get the best price.
Limited-edition styles and brand-new collections almost never go on sale. If you're eyeing a classic pair, waiting for it to appear on a site like The RealReal or Grailed could save you a significant amount.
While Gentle Monster's own site stays quiet, third-party stockists often include the brand in their Black Friday, Cyber Monday, and end-of-season sales. Mark your calendar to check those websites during peak sale seasons.
High-demand collaborations and hot new releases sell out quickly and are unlikely to be discounted. If you absolutely love a specific limited-edition pair, it's often better to buy it at full price than risk it selling out forever.
While official Gentle Monster sales are few and far between, patience and strategic shopping on third-party sites can help you score a pair of their iconic sunglasses without paying full price. Signing up for their newsletter and keeping an eye on major resale sites are your best tactics for finding a deal.
