Yes, Cuup has sales throughout the year, but they are not a part of their everyday strategy. You'll find the best discounts during specific seasonal sales, major holiday promotions like Black Friday, and occasional sitewide events. The most reliable ways to get a deal are by checking their official website sale section and signing up for their email newsletter for exclusive offers.
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Cuup's biggest discounts are typically offered during their Black Friday and Cyber Monday sales in late November. Expect savings of up to 20-30% off sitewide or on select collections, including popular bras and underwear. These sales usually last for several days.
They also hold end-of-season clearances, usually in late winter (January/February) and late summer (August/September). This is a great time to find discontinued colors or past-season styles at a 15-25% discount.
Keep an eye out for smaller promotions around holidays like Valentine's Day and Mother's Day. These sales often feature 10-20% off select styles or offer special bundles, making it a good time to stock up on matching sets or grab a gift.
For an easy introductory discount, Cuup typically offers 10% off a new customer's first purchase when signing up for their email newsletter. Beyond that, the brand does not run constant promotions, but they occasionally run flash sales for brief periods, which are announced via email or social media.
While Cuup doesn't currently offer a formal loyalty program or standing student/military discounts, you can sometimes find deals on bundled sets during promotional periods. Always check their website for matching bra and underwear sets that might be offered at a combined discount.
The most direct way to find a deal is by visiting the "Last Call" section on their website. It is regularly updated with marked-down items, but sizes and color options are often limited, so it's a good idea to check back frequently if you're looking for something specific. Visit the page directly at shopcuup.com/collections/last-call.
Subscribing to Cuup's email list is your best bet for staying ahead of sales. Subscribers are often the first to know about upcoming promotions, get early access to major sale events, and receive exclusive promo codes. Plus, you get that 10% off welcome code for signing up.
Following Cuup on social media channels like Instagram (@cuup), Facebook, and TikTok can give you a heads-up about flash sales and other limited-time announcements. They often use Instagram Stories for quick announcements that you might otherwise miss.
If you live near one of Cuup's few physical stores, like their NYC flagship, you might find in-store promotions that align with their online sales events. These locations sometimes have special offers you won't find online, so it's worth a visit if you're in the area.
Without a doubt, the late November holiday shopping weekend is when you'll find the steepest and most widespread discounts at Cuup. If you can wait, this is the ideal time to buy, with savings often reaching up to 30% off sitewide.
Before making any purchase, sign up for their email list. The 10% welcome discount is an easy way to save on your first order. Beyond that, the early access announcements give you first dibs on sale items before they sell out.
Some of the best value can be found in the "Last Call" section on past-season colors. If you're flexible on the shade, you can get the exact same fit and style as full-priced items for less. New arrivals are rarely discounted, so patience pays off.
