Brioni vs. Tom Ford: Which brand is better? [2026]

While both brands represent the pinnacle of luxury menswear, Brioni is defined by its traditional Italian craftsmanship and timeless, bespoke tailoring, attracting those who value heritage and understated elegance. Conversely, Tom Ford champions a modern, sexy, and distinctly American glamour, marked by sharp, slim silhouettes and a fashion-forward edge.

Let's compare these two luxury titans to help you determine which brand aligns with your personal style and needs.

Brioni: The Standard for Italian Tailoring

Founded in Rome in 1945, Brioni is an iconic Italian menswear house synonymous with impeccable, handcrafted suits. The brand caters to a mature and discerning clientele, including world leaders and business elites, who seek unparalleled quality and classic sophistication. Brioni's reputation is built on its traditional artisan techniques, luxurious fabrics, and a dedication to creating garments that are both elegant and timeless.

• Product mix: Specializes in bespoke, made-to-measure, and ready-to-wear tailored suits. The brand also offers a complete wardrobe of formal shirts, knitwear, leather goods, and refined casual attire.
• Price point: At the very top tier of luxury. Ready-to-wear suits typically range from $2,000 to $8,000, while bespoke suits start around $10,000 and can go much higher.
• Quality: World-renowned for its craftsmanship. Suits are meticulously handcrafted with extensive hand-stitching, using fabrics sourced from the world's finest mills, ensuring exceptional construction and durability.
• Style & Aesthetic: The aesthetic is classic, conservative, and refined. Think traditional cuts, understated elegance, and subtle patterns that never go out of style.
• Fit & Sizing: While its ready-to-wear pieces offer a comfortable, classic fit, Brioni’s expertise is in its bespoke service, where every garment is crafted to the client’s exact measurements for a flawless silhouette.

Brioni is the choice for those who invest in heritage craftsmanship and want a suit that embodies quiet luxury and traditional Italian elegance.

Shop Brioni: brioni.com

Tom Ford: Modern, Sexy Luxury

Launched in 2006, Tom Ford's eponymous brand quickly became a global powerhouse, defined by its founder’s vision of unapologetic glamour and modern sensuality. The brand delivers sharp, contemporary tailoring with a bold edge for both men and women. Tom Ford appeals to a confident, fashion-conscious consumer who isn't afraid to make a statement, whether on the red carpet or in the boardroom.

• Product mix: A comprehensive luxury lifestyle brand offering menswear, womenswear, eyewear, fragrances, and a best-selling beauty collection. Menswear is a cornerstone, known for its sharply tailored suits.
• Price point: High-end luxury, but generally more accessible than Brioni. Ready-to-wear suits typically start around $3,000, with pieces ranging from $1,500 to $4,000.
• Quality: Uses high-quality fabrics and excellent construction, with a focus on delivering a sleek, structured silhouette. The manufacturing combines modern techniques with premium materials.
• Style & Aesthetic: Tom Ford's look is distinct: powerful, sexy, and polished. The style features slim fits, strong shoulders, wide peak lapels, and a glamorous vibe that is modern and confident.
• Fit & Sizing: Known for a sharp, slim, and structured fit that runs true to size. The aesthetic is body-conscious and designed to create a powerful, modern silhouette.

Tom Ford is ideal for the individual seeking a contemporary aesthetic that merges structured tailoring with unapologetic glamour.

Shop Tom Ford: tomford.com

Brioni vs. Tom Ford Comparison

Price Comparison

There is a distinct price difference between the two, primarily driven by Brioni's focus on bespoke tailoring. A custom, handcrafted Brioni suit starts at roughly $10,000, representing a significant investment in artisanal craftsmanship. Their ready-to-wear collections are priced a bit lower but remain firmly in the upper echelons of luxury, typically between $2,000 and $8,000.

Tom Ford offers a more accessible entry into a designer suit, with ready-to-wear options starting around $3,000. While still a luxury purchase, this price point positions Tom Ford as a premium designer brand, whereas Brioni occupies a much smaller, ultra-luxury niche. For accessories, footwear, and casualwear, prices are comparable, though Tom Ford’s extensive fragrance and eyewear lines create more varied price points.

Quality & Materials

Both brands use exceptional materials, but their production philosophies differ. Brioni is celebrated for its dedication to traditional tailoring. A single suit involves dozens of hours of hand-stitching, showcasing a level of craft that is rare in modern fashion. Their fabrics are sourced from exclusive, world-class mills known for producing superior wools, silks, and cashmeres.

Tom Ford also utilizes premium fabrics and ensures high-quality construction in all its garments. The emphasis, however, is on achieving a specific modern aesthetic - a sharp, clean, and structured look. While the quality is excellent for a luxury designer brand, it doesn't center on the same intensity of handcrafted detail that defines a Brioni suit.

Style & Aesthetic

Style is the most significant differentiator. Brioni stands for timeless, classic Italian elegance. Its silhouettes are softer, more traditional, and designed to convey quiet confidence. It’s a brand for someone who wants to look impeccably dressed without drawing overt attention to their clothing. It's refined, mature, and sophisticated.

Tom Ford is the opposite. It’s about a bold, powerful, and often sexy statement. The aesthetic is sharp and glamorous, featuring structured shoulders, slim waists, and wide lapels. A Tom Ford suit is designed to be noticed and to project an aura of confidence and modernity. It feels less like traditional business wear and more like fashion-forward power dressing.

Fit & Sizing

Brioni excels at creating a fully customized fit through its bespoke service, where tailors craft a garment unique to the client's body. Their ready-to-wear sizing is designed for a more classic, comfortable fit that appeals to a wide range of body types, with ample room for tailoring.

Tom Ford is known for its decidedly modern, slim-fit suiting. Garments are cut closer to the body, particularly through the torso and legs, catering to a younger man and a more contemporary fashion sensibility. Sizing is consistent and generally true to size for a slim fit, but often less forgiving than Brioni’s classic cuts.

Which One Should You Choose?

Both brands offer exceptional quality, but they cater to very different tastes and priorities in luxury menswear.

Choose Brioni if:

• You prioritize traditional craftsmanship and meticulous handcrafted details.
• Your style is classic, timeless, and understatedly elegant.
• You are seeking a bespoke or made-to-measure suit for a perfect, personalized fit.
• Your budget accommodates top-tier pricing for uncompromising quality and heritage.

Choose Tom Ford if:

• You prefer a more modern, bold, and fashion-forward aesthetic.
• You want apparel that projects confidence, glamour, and sex appeal.
• You are looking for a complete luxury lifestyle brand that includes an iconic fragrance and eyewear.
• You prefer a slim, structured silhouette that defines a contemporary wardrobe.

Frequently Asked Questions

Is Brioni or Tom Ford more expensive?

Generally, Brioni is more expensive, especially its bespoke suits, which start around $10,000. Tom Ford's ready-to-wear suits start closer to $3,000, making it a more accessible, though still very high-end, luxury option.

Which brand has better quality?

Both have excellent quality, but their strengths differ. Brioni's quality lies in its traditional, handcrafted tailoring and hand-stitched details. Tom Ford's quality is in its premium materials and modern construction designed to achieve a sleek, flawless look.

What is the biggest difference between Brioni and Tom Ford's styles?

The core difference is classic versus modern. Brioni embodies timeless Italian sophistication with traditional cuts. Tom Ford represents bold, sexy American glamour with sharp, slim-fitting silhouettes.

Who famously wears Brioni?

Brioni has a long history of dressing powerful figures and Hollywood legends and was famously the suit of choice for James Bond actors from Pierce Brosnan to Daniel Craig's early tenure.

Who is the typical Tom Ford customer?

The Tom Ford customer is fashion-conscious, confident, and unapologetic about their style. The brand is a favorite among A-list celebrities for red-carpet events and younger professionals who seek a modern power suit.

Does Brioni only make suits for older men?

While its classic aesthetic often appeals to a more mature clientele, Brioni is for anyone who appreciates fine craftsmanship and timeless style, regardless of age. Its appeal is in taste rather than demographic.

Where can I buy Brioni and Tom Ford?

Both can be purchased at their respective brand boutiques in major cities worldwide, as well as at select high-end department stores and luxury online retailers.

Which brand fits better?

For a guaranteed perfect fit, Brioni's bespoke service is unmatched, as the suit is made for your exact body. For an off-the-rack slim, modern fit, Tom Ford offers a highly sought-after silhouette that many find flattering.